Caliber Corporate Advisers’ Post

Navigating today's marketing landscape, filled with a vast array of tactics, can be overwhelming for businesses. It doesn't have to be that way. At Longview Strategies, our Marketing Accelerator Program is designed to streamline your strategy, ensuring every marketing move aligns with your overarching goals. We begin with defining clear, actionable objectives, tailor your unique message, and choose the right tools to synchronize your marketing efforts as part of an effective marketing engine. Ready to enhance your marketing with precision? Let's start a conversation, today. https://lnkd.in/eFZnmp32 #marketing #communications #PR 

It's a smart move to incorporate awards into your marketing plan. This PRNEWS article explains why and shares tips on how to get started. #awards #publicrelations #pr #marketing https://lnkd.in/gy6Kef-3

PR and marketing: often confused, but both essential! Dive into latest blog to explore their differences and how they work hand-in-hand for brand success. Read here: [https://lnkd.in/eSqtY-yc] #Blog #PR #BridgersPR #PRandMarketing #marketing #publicrelationagency #PRFirms

The Often Overlooked Pillar of Marketing Success: ****Effective Marketing Communications**** In today's fast-paced digital landscape, where marketing strategies are constantly evolving, one fundamental aspect often gets sidelined—**Marketing Communications**. Despite being the backbone of any successful marketing strategy, the importance of clear, consistent, and impactful communication is frequently underestimated. **Why is Marketing Communications So Critical?** Marketing communications serve as the bridge between a brand and its audience. It encompasses all the messages and media you deploy to communicate with the market, whether it’s through advertising, public relations, digital marketing, or direct sales. Effective communication not only informs your audience but also builds a connection, reinforces your brand identity, and ultimately drives action. Inconsistent or poorly executed communications can confuse customers, dilute brand value, and even cause long-term damage to your brand’s reputation. **Case Study: Gillette’s Controversial Ad Campaign** the case of **Gillette**. Known for its slogan, "The Best a Man Can Get," Gillette has been a leading brand in the male grooming industry for decades. However, their 2019 ad campaign titled **"We Believe: The Best Men Can Be"** sparked widespread controversy. The ad aimed to address social issues like toxic masculinity, bullying, and the #MeToo movement. While the intention was commendable, the communication strategy missed the mark for several reasons: 1. **Audience Misalignment**: The ad portrayed men in a predominantly negative light, which alienated a significant portion of their loyal customer base.    2. **Tone and Execution**: The tone of the campaign was perceived as preachy and accusatory, rather than inspirational and empowering. This created a backlash, as many consumers felt that the brand was lecturing rather than engaging them. 3. **Brand Identity Conflict**: Gillette’s core identity had always been about confidence and empowerment, yet this campaign took a direction that conflicted with their long-standing brand message. The communication did not align well with the expectations of their primary audience. **The Takeaway** This case underscores the importance of understanding your audience, aligning your messaging with your brand identity, and executing with a tone that resonates positively. As marketers, we must remember that every communication—whether it’s an ad, a social post, or an email—should reinforce the core values of the brand and connect with the audience on a meaningful level. Let’s not forget that in the end, **communication isn’t just part of the marketing strategy—IT **IS** the marketing strategy.** #MarketingStrategy #BrandCommunication #Gillette #MarketingLessons Thanks Naman Sreen for inspiration on this

Why it is tough to bring in standardization in traditional PR metrics? read more: https://lnkd.in/dVf-GnvE Sumathi Chari | PRHUB Integrated Marketing Communications | Siddhartha Mukherjee | BRAND BALANCE | Jyotsna Dash Nanda | #prmetrics #publicrelations #traditionalpr #PRMetrics #Standardization #PublicRelations #Measurement #IndustryStandards #PRStrategy #DataDrivenPR #CommunicationMetrics #MediaEvaluation #PRPerformance #MetricsMatter #AnalyticsInPR #KPIs

5 reasons in-house PR can outperform agency PR 🔎 When it comes to PR, we believe the best experts are already part of your team. Here’s why taking PR in-house could be the smartest move for your eCommerce brand: 1. Brand knowledge Your team knows your brand inside and out - its voice, values, and mission. This leads to consistent messaging. 2. Quick to react With an in-house team, you can jump on opportunities as they arise. Whether it’s a trending story or a press request, being nimble makes all the difference. 3. Keeps marketing and PR aligned With both PR and marketing in-house, it’s easy to stay coordinated and keep your messaging consistent across every platform. 4. Cost-effective for long-term needs In-house PR can be more cost-effective than relying on agencies. It’s an investment that pays off over time. 5. Control over messaging Your team makes sure the brand’s story stays true to its mission. Without a third party, miscommunication or diluted messaging is less likely. We bring 20+ years of experience, including running our own agency, to help your people take control of your brand's PR. Want to see how our platform works? Watch our 3-minute demo here https://lnkd.in/enh3nQVy

Do marketing strategies change in the different phases of a business? While your company is in a growth stage the marketing tactics may change, your tech stack may change, your key messaging may evolve but sticking to the original business archetype and ethos, will ensure you stay on course for your overall "why". What marketing tactics do you find work best as you scale your business? #businessstage #growthstage #marketing #pr #corporatecommunications #comms #marcoms

Historically, PR has often operated in silos, distinct from marketing functions, leading to disjointed messaging and a lack of coordination in communication efforts. This approach overlooks the potential synergies between PR and marketing, which can amplify brand messaging, enhance credibility, and drive strategic objectives. One consequence of operating PR independently from marketing is the potential for conflicting messages and brand inconsistencies. When PR efforts are not integrated into the broader marketing framework, there is a risk of diluting the brand’s identity and confusing consumers with disparate communications. Samuel O. Adeyemi Beatrice Olalekan, ANIPR,PHRi https://lnkd.in/eiKhMd-E

Is your PR consultant struggling to 'get it'? Is your content creator missing the mark? It can be frustrating when you outsource for the first time, and what you get back isn't what you were hoping for. But more often that not, this isn't just the result of bad luck or a consultant not being quite up to par. It's often because the clear brand vision you have in your head is still only... in your head. It's so important to acknowledge that briefing somebody with a verbal download just isn't going to cut it if you're serious about building a brand. Getting your brand positioning down on paper so that it's robust and well-rounded, and truly captures the essence of what you are and what you are not, will make a huge difference to how you're able to scale. - Decisions will be easier. - You'll save time. - You'll show up more consistently. - You and your consultants will be happier. - You'll make more sales. Most people have various parts of their brand in good shape and that's brilliant — it’s enough to get started and it can keep you going for quite a long time. But if you keep creating decks from scratch and you're still not entirely sure if your mission is relevant to your sales slides, or why your PR team can’t seem to capture the essence of your brand in their press release, it might be time to re-examine whether your brand positioning goes far enough and truly sets out a path to clear communications. __________ I’m Elizabeth and I help small consumer businesses with their brand communications. If you need a hand with your comms, drop me a DM.

Acknowledging PR is an investment, but where it makes the most impact on your business depends on your business goals. These are 5 ways our clients tell us their PR contributed to their super-sonic growth. #hypergrowth #marketing #PR #emergingindustries https://bit.ly/3KMprRs