Callan Consulting’s Post

I was super excited to participate in this Callan Consulting report - it really is a must read with great insights. AI is completely changing the way "Marketers market" and GTM teams pursue revenue. Check it out! #CMO #Marketing #RevOps #AI #Enlyft

AI is not the future of marketing - it's the now. 🚀 Did you know? 💡 35% of companies are already harnessing the power of AI. 📈 42% of businesses plan to adopt AI in the near future. 💸 54% of organisations report significant cost savings and efficiencies thanks to AI. 🌱 66% of businesses are leveraging AI to meet their sustainability goals. And in the marketing world? The impact is massive: 🤖 90% of marketers in 35 countries use AI tools to automate customer interactions. 🌐 80%+ of marketers worldwide have integrated AI into their online marketing efforts. 🔥 87% of organisations believe AI gives them a competitive edge. 🤔 Question for you: How are you leveraging AI in your business? 💬 Share your experiences or challenges below! Is your business ready to embrace the AI revolution and stay ahead of the curve? 💥 Let's chat about how AI can transform your business. . . . #AIinMarketing #DigitalTransformation #FutureofMarketing #LeadGeneration #MarketingTips

The Role of AI in the Future of Marketing. ⏺️ The digital growth in marketing is accelerating at an unprecedented pace, and AI is at the forefront of this transformation. ⏺️ As we move forward, AI is set to revolutionize various aspects of marketing, from content creation to data analysis. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐀𝐈 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 1. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: AI tools can process vast amounts of data, providing deeper insights and more accurate predictions. 2. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: AI enables highly personalized marketing strategies, ensuring that customers receive relevant and timely messages. 3. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Automating repetitive tasks frees up time for marketers to focus on strategic initiatives. However, it's crucial not to become too dependent on machines. Real interactions and understanding the nuances of human behavior are irreplaceable. Striking a balance between AI and human intuition will be key to future success. 𝐌𝐲 𝐚𝐝𝐯𝐢𝐜𝐞 𝐭𝐨 𝐚𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: • Stay observant. • Be curious about your product, competition, and customers. • Look beyond the numbers - sometimes the best insights are in the margins. Use AI for the grunt work and to simplify - I am using it too. Please do share tools that you are using and for what purpose; maybe I could find something I need. Let me know in the comments below! #AIMarketing #DigitalTransformation #MarketingInnovation #FutureOfMarketing

Why AI Can’t Replace Human Creativity in Marketing 🤖✨ - As marketing continues to evolve, one thing remains certain: AI will never replace the human touch when it comes to building effective strategies. While AI can streamline processes and reduce workload, it still lacks the creativity, intuition, and emotional intelligence that only humans can bring. I’ve seen many AI tools being sold to brands, promising big results. But these tools are just that—tools. They can’t think like humans do. Many brands spend a lot on these tools and end up with wasted money and poor campaigns. Take hyper-targeting for example. It sounds good in theory, but in reality, it often leads to too many campaigns that are hard to manage. This causes confusion and makes it harder to get useful insights from the data. AI should work alongside human creativity, not replace it. It’s about using technology to support our ideas and decision-making, not letting automation take over. Moving forward, let’s focus on combining human insight with AI efficiency to create marketing strategies that truly connect with people and deliver results! 💡🤝 #ai #human #marketing #automationtools #amazonmarketing #amazonseller

Explore Conversica latest research findings on AI adoption in marketing, revealing high trust levels and plans for increased investment. Learn about key use cases, concerns, and strategies shaping the future of AI in marketing. Read the Latest full News - https://lnkd.in/gAHRdvDk #martech #martechedge #ai #marketinginsights #trends #report #businessgrowth #innovation #transformation #technology

Unlocking the Future of Marketing: How Generative AI Transforms Digital Marketing Discover how generative AI is revolutionizing the core of marketing activities, improving marketer performance by 40%. Explore the possibilities of having an extra day and a half of free time each week and the implications for companies. #FutureOfMarketing #GenerativeAI #DigitalTransformation #MarketingRevolution #AIinMarketing #ImprovedPerformance #FreeTime #MarketingProductivity #Innovation #MarketingTransformation

𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗧𝘄𝗼 𝗬𝗲𝗮𝗿𝘀 𝗟𝗮𝘁𝗲𝗿 🌟 Since generative AI burst onto the marketing scene two years ago, we've seen a mix of excitement and skepticism. So, how are marketing professionals actually using AI today? 🔍 𝐓𝐨𝐩 𝐔𝐬𝐞𝐫𝐬: - 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐭𝐬 lead the pack, leveraging AI to analyze customer data and predict behaviors. - 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬 follow closely, using AI for surveys, competitor research, and ideation. Surprisingly, 𝐨𝐧𝐥𝐲 𝟐𝟎% use AI for copywriting, and 𝟏𝟔% for image generation. 💡 𝐖𝐡𝐲 𝐀𝐈? - Streamlines data collection and analysis. - Enhances efficiency and productivity. - Drives innovation and new business models. 📊 𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: - 𝟗𝟒% 𝐨𝐟 𝐂𝐌𝐎𝐬 have integrated or plan to adopt AI. - Major barriers: Lack of understanding and financial concerns. AI isn't just about automation; it's a strategic asset transforming marketing. Stay ahead, embrace the future! #GenerativeAI #MarketingTech #AIInnovation #FutureOfMarketing #cmo

🚀 𝐌𝐮𝐭𝐮𝐚𝐥𝐌𝐚𝐫𝐤𝐞𝐭𝐬 𝐀𝐈 𝐂𝐡𝐚𝐭 – 𝐘𝐨𝐮𝐫 𝐍𝐞𝐰 M𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🚀 Exciting news! We’ve launched MutualMarkets AI Chat at mutualmarkets.ai/ai-chat to revolutionize the way brands explore marketing partnerships and campaign possibilities. 💡 With MutualMarkets AI Chat, you can: - Learn more about MutualMarkets and how our platform empowers brands to grow. Simply ask our AI any questions you have. - Create product-specific creative briefs with ease, using the latest in AI. - Discover potential co-marketing partners who align with your brand’s vision and goals. This tool leverages cutting-edge AI models on a proprietary framework to provide personalized insights and recommendations, helping brands of all sizes make the most out of every marketing opportunity. Curious about how AI can fuel your next big campaign? Start the conversation today with MutualMarkets AI Chat! Visit: https:// mutualmarkets.ai/ai-chat #AI #Marketing #BrandPartnerships #MutualMarkets #CoMarketing

Excited to share that at the upcoming <code> Growth AI x Marketing conference, we'll be joined by Natalie Lambert, a seasoned expert in AI-driven marketing strategies. In her session, Natalie will reveal how #AI isn't just a tool, but a transformative approach to marketing that drives effectiveness and ROI across organizations of all sizes. With her rich experience at Google and beyond, she'll showcase practical techniques to: 👉 Explore key use cases where AI has an outsized impact on your marketing strategy. 👉 Discover practical tools and best practices for incorporating AI to optimize creativity, productivity, and efficiency. 👉 Immediately apply to your work, enhancing impact while preparing for an AI-powered future. Don't miss this chance to learn from Natalie and walk away with actionable knowledge that will enhance your marketing strategy and prepare you for an AI-powered future! Register: https://lnkd.in/ggzXktYG #AI #Marketing #Innovation #AIxMarketingConference

AI in Marketing: New Possibilities Unlocked AI is transforming not just marketing, but how we work as a whole. This week, Gabriel von Mitschke-Collande’s keynote highlighted exactly how AI is reshaping our world and perception. Will AI take our jobs? No. AI automates routine tasks, freeing us to focus on what truly requires human creativity, strategic thinking, and emotional intelligence. Related to marketing, here are three ways AI is driving change: 1. Automating Repetitive Tasks: From scheduling social posts to handling customer queries, AI automates time-consuming tasks so teams can focus on strategy and innovation. 2. Predictive Analytics: By analyzing data patterns, AI helps marketers predict trends and optimize strategies for better results. 3. Personalization at Scale: AI helps deliver tailored content and experiences to each customer, boosting engagement and driving conversions. How are you leveraging AI to stay ahead? #AI #Marketing #DigitalMarketing #AIInMarketing #Automation