Callum Devine’s Post

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MD @ 🧪 cbsocial (Social Ads + Content) 🎮 IN CNTRL (Gaming controllers)

🎉 We actually f*ing did it. Our first £10,000 month since starting our little e-com venture, IN CNTRL 🚀 September 2023 → £546 September 2024 → £10,437 I could honestly cry looking at this. It's more than just numbers to Brandon & I. We have proved that we can create a product people are willing to spend upwards of £220+ on without knowing a thing about us. We've proved that we can get consumers to move away from the larger controller brands that have dominated the gaming scene for 10+ years. We are building a BRAND with an actual COMMUNITY. Quick caveat, to further prove my point about not really caring about the money, nobody has taken a PENNY from IN CNTRL. Every single last dime has gone straight back into product development, marketing costs and the team. This might not seem like much to people over the course of a year but the brand has taken a huge leap this year. We're on track to launch 4-5 new creator campaigns in the UK & US in October too, which is mental. People actually want to go as far as promote us 🥰 This is no longer proof of concept. It's time to take over.

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Ginny Nicholls

Revolutionising How Agencies & Brands Partner with Freelancers

2mo

Absolutely love this - well done guys! We just hit a £3k month with our homeware site that we launched last December. Again, doesn't sound a lot to most folk but when you've built up from 0 it's so humbling to see people engage with the brand and site! It's also SUCH a good test case for potential clients. It's one thing taking over established brands marketing channels and tweaking them, it's another boostrapping your own from the ground up 🥳 Huge kudos to you!

Myles Shaw

Be humble. Be focused. Be disciplined.

2mo

Well done Callum. Celebrate all the milestones. This is the really exciting stage! 13 years ago just like you, Runrug.com started as an idea, pushed it with loads of hard work and passion. It’s now a multi-million eCom business in the UK and USA. If I can do it, you can do it! Keep pushing 🤜

Myles Dickinson

Building next-gen 3D Product Configurators | Founder & Chief Operating Officer Visionthree & Haze | BBC Dragons Den

2mo

Love it mate 💪

Megan Jane Lillie

I get your brand seen by all the right people | Feminist & Hobby Collector 👀

2mo

Friggin unreal

Jack Gaisford

I help small business owners level up their videos through my content community | Doors open in January 2025 for 25 new members | Join the waitlist below👌🏻

2mo

Love that you've just reinvested in the brand. Shows true determination to build a long-term business, and not just a short-term cash cow!

Max Jeffery

Product Manager @ Strategic Blue

2mo

well done mate, competing with Scuff and Co was always going to be a challenge (despite their poor quality).

Blanaid May

Google Ads & Digital Marketing

2mo

Unreal Callum Devine!! Love watching the IN CNTRL brand story 🙌 You buzzing for Black Friday?

Matthew Donnelly

CEO @sweettasteofamerica Sweettasteofamerica.co.uk

2mo

I honestly love reading your posts 👌👌❤️good bad and the ugly! Always keeping it real bud!

Matthew Jones

Student at Teesside University

2mo

Congrats Callum! Keep it up!

Jordan Kyte

Providing unmatched quality clothing.

2mo

Huge congrats man!!! When that conversion rate hits 1%+ 💥🔥 world domination

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