General Manager of Performance, Planning and Strategy at News Corp / Independent Board member of the Emergency Action Alliance / GTM Advisor Lumi.Media
It's certainly a topic that is top of mind for many marketers and agency leaders that I talk to; how to keep up with (let alone stay ahead of), the continually changing media landscape in pursuit of consumers. If you can make it, AdAge US is hosting a discussion with Daniel Tjondronegoro and Matthew O'Grady on this very topic next week. Should be worth your while to tune in. #adeffectiveness #crosschannel #measurement #marketing #simplesophisticatedsmart
Join us on June 25 at 1 p.m. ET for an in-depth discussion on the numerous data and measurement challenges that marketers face today amidst relentless media fragmentation. The session will feature Beatgrid Co-founder Daniel Tjondronegoro, alongside Matthew O'Grady, former CEO of NCSolutions, former Global Managing Director at Nielsen, and President of Americas at dunnhumby. Ad Age's John Dioso will moderate the discussion. We'll explore the significant challenges that every marketer and advertiser encounter in keeping pace with the rapidly evolving and fragmenting media landscape, particularly in reaching Gen Z consumers who are adopting new channels like streaming TV and social media. #crossmedia #adage #ctv https://lnkd.in/eJzgTCdh
