Camilla Purkis-White’s Post

Alexis Androulakis highlights a critical issue that pervades the beauty industry among other industries. As she says, "It became clear that at every stage <of the product development process>, there was an opportunity to either create a truly inclusive product or to market it honestly for its intended demographic." YSL's "universal" lavender blush highlights a gap in not only beauty marketing but inclusive marketing. At SeeMe Index, we analyze brands' inclusive marketing efforts against the 3Cs: ⭐ Is it CONSISTENT? -Does inclusivity exist across ads, product and commitments? ⭐ Is it COMPREHENSIVE? -Are you thinking about multiple identities and intersectionality? ⭐ And is it COMPETITIVE? -How do you measure up against your competitors? The 3Cs can be a helpful litmus test to brands to ensure what they're putting into the world is authentically inclusive. Missteps happen along the journey to inclusion, but this is a wake up call for all brands and the industry to do better in serving consumers from all marginalized communities and SeeMe Index is here to help.

This is for my beauty industry connections, it is a call for transparency and change in our beloved beauty industry... Christina and I watched in disbelief as aggressive, divisive comments flooded Golloria's post, and we saw creator after creator disabling their comment sections—all over a YSL lavender blush. This isn’t the first time a brand has marketed a product as “inclusive” or “universal” only to fall short of those promises. We realized that the issue is much bigger than a single product. Every member of the beauty community deserves transparency and accountability for how these decisions are made. When Christina asked, “Whose fault is this?” I began listing every department involved in product development. It became clear that at every stage, there was an opportunity to either create a truly inclusive product or to market it honestly for its intended demographic. Make no mistake: this is a pivotal moment for the beauty industry. This was originally posted on TikTok and Instagram with Christina Basias, Ph.D. on The Lipstick Lesbians Media social accounts. Now I’m turning to LinkedIn, where industry professionals connect and network, because we need to have this conversation here, now, and together. It’s on us—all of us who understand the intricacies of this industry—to demand more than just promises of improvement. We must actively build systems and programs that will drive real, meaningful change. This isn’t just about a lavender blush. This is about confronting systemic issues, including racism, that have persisted in our industry for decades. In 2024, it’s not only possible to do better—we have a responsibility to do so. Beauty is political, and it’s time we recognize the power we hold to shape its future. If you’re ready to join this conversation and work towards the changes we need: Share this post and video far and wide. Make sure your senior leadership is seeing this and having these discussions internally. Have them make sure that voices are heard and not dismissed when concerns are raised. Ensure there are touch points for DEI in future budget conversations. In beauty and beyond. There is still so much work to do, but this is a start. And I know you all know it too. #beautyindustry #beautybusiness #beautymarketing #beautytrends #beautynews #beauty #inclusivity #golloria #thelipsticklesbians

I've been reflecting on the recent marketing strategies from YSL, and I can't help but feel disappointed and confused. Their approach seems overly negative, and it’s hard to believe infact I refuse to believe that the NPD team is overlooking such an important aspect of inclusivity. Sending PR packages to people of color? That just doesn’t sit right with me. It feels like a missed opportunity. I can almost predict their next move 🤨 launching blushes for all skin tones, which will likely turn into a hit. It’s a classic case of reacting instead of proactively engaging with the market. #MarketingStrategy #Inclusivity #DiversityInBeauty #BeautyIndustry #ProductDevelopment #YSL #ConsumerEngagement #BrandAwareness #MakeupForAll #SocialMediaMarketing #InfluencerMarketing #BeautyTrends

This is a cautionary tale of why diversity and inclusion on all levels matters. Diversifying your product base and staying in tune with the market trends, needs, and unique experiences of your customers is critically important. Transparency is key not just important within the supplier chain with product ingredients and sustainability efforts but in product development as well. Including varying shades and colorways for the mass market is not a one-size-fits-all. Beauty brands can do so much better in being more inclusive. Much love to the beauty community—beauty brands, product development, social influencers, and creators.🤎 #diversitymatters #beautycommunity #brandmarketing #marketpositioning #bipoccommunity #diversityandinclusion #beautybrands

Can a great pair of shoes really change your life? Here's Lizzie, Founder of Made the Edit to share her thoughts... 👸 Life-changing for Cinderella yes, with some magic and sparkle..but I think in today's world we're more than capable of changing our own lives. However, I do believe that a great pair of shoes can empower women to feel more confident. 👠 My passion for shoes started when I was 15 with a Saturday job in my Auntie’s shoe shop. I loved shoes. I loved trying them on and the feeling I got from wearing them. I discovered that a great pair of shoes can bring joy and confidence all thrown in together. 💗 And now, I love helping women choose a new pair of shoes and discovering all that she can do in them. I truly believe that if you’re confident on your feet and feeling good you have everything to go for. 💪 I started MADE THE EDIT because I want my customers to love their shoes and to be excited by the choice in front of them. But more than this, to help them stand a bit taller, be comfortable on their feet, pay the right price for quality and ultimately to win at the things that matter to them, one step at a time. This post was inspired by the Female Founders Rise personal branding challenge, thank you to all the team. #shoelover #femalefounder #femalefoundersrise #womeninbusiness

💄 The Rise of Rhode: How Hailey Bieber Built a Beauty Empire 💄 What makes rhode skin stand out in a crowded beauty industry? 🌟 It’s more than just Hailey Bieber’s name—it’s about authenticity, simplicity, and building a meaningful connection with customers. From its minimalist product line to genius campaigns like the cinnamon-flavored lip treatment, Rhode is a masterclass in branding. Swipe through the slides to uncover: ✨ The philosophy behind Rhode’s “less is more” approach. ✨ How Hailey turned challenges into opportunities. ✨ The genius of community-driven campaigns. ✨ Lessons every brand can learn from Rhode’s journey. 📌 Read the entire blog for a deep dive into Rhode’s inspiring story—link in comments! #Branding #MarketingStrategies #Rhode #HaileyBieber #BeautyIndustry #CustomerConnection

Meet Priya, a passionate hair stylist who started her own small salon in her neighborhood with dreams of building a loyal clientele. While her skills were top-notch, she soon faced a common challenge: getting people to discover her salon in a market saturated with beauty businesses. At first, Priya relied on word of mouth, but the client base grew slowly. She wondered how she could compete with larger salons that had huge budgets for marketing. Feeling overwhelmed, she stumbled upon social media marketing as a potential solution. Priya’s Turning Point With the help of a friend, Priya set up her Instagram and Facebook pages, showcasing her hairstyling skills through vibrant before-and-after shots. She started posting regularly, engaging with followers, sharing tips on hair care, and offering special deals for first-time customers. Her social media pages became her virtual storefront. And then it happened. One viral post—a stunning hair transformation—caught the attention of a local influencer. Overnight, her salon’s page gained hundreds of followers, and soon, appointments were fully booked for weeks. What started as a modest dream turned into a bustling business, with clients flocking from nearby areas and even other cities, all because they had seen her work online. Overcoming the Challenge Priya faced skepticism at first. Many told her that social media wouldn’t bring in “real” clients. But through consistency, authentic engagement, and showcasing her talent, she proved them wrong. Social media marketing became the lifeline for her business, allowing her to expand her reach without spending thousands on traditional advertising. Today, Priya runs one of the most successful salons in her city, with a loyal clientele and a growing social media following. Her success story is a powerful reminder that the right online presence can transform a business. What’s Your Story? Have you used social media marketing to grow your business? Or are you thinking about taking the leap? We’d love to hear your story or help you get started! Share your thoughts in the comments or reach out for tips on how to leverage social media for your salon’s success! #SalonSuccess #SocialMediaStrategy #BeautyEntrepreneur #DigitalMarketing #BusinessTransformation

"Most Hated Woman” Became a Gen Z Icon The One Strategy In Personal Branding That Altered The Perception of Hailey Bieber Not long ago, she was the internet’s "most" despised person: - -Rumored to be the “mean girl” - Constantly compared to Selena Gomez - “Canceled” more than once Now, fast forward several years and her skincare line sells out "in a few minutes" and she is setting beauty standards while also expanding her multi-million businesses. So, why is it so? Here are 3 moves that turned it all around: 1. She stopped defending and started owning. Rather than attempting to twist the storyline, she limited the attention to what she herself commands: her image, her voice, and her merchandise. 2. She played to her strengths. Hailey capitalized on the ‘clean girl’ vibe she had become accustomed to. Road Skincare – Authenticity + consistency. The aim? Simple health and beauty that is realistic. 3. She made herself relatable. Very much unlike previous generations, Gen Z also desires authenticity and is quite unapologetic about it. Hailey did not market herself as perfect—she actually bore the scars of the battle and showed what worked and what did not. Take-Away? Having a well-articulated persona is about management. Manage what you can. Be proud of your past. Build ideas that matter. #personalbranding #socialmediapower #rhode

𝐼𝑛 1971, 𝑎 23-𝑦𝑒𝑎𝑟-𝑜𝑙𝑑 𝑤𝑜𝑚𝑎𝑛 𝑠𝑎𝑡 𝑞𝑢𝑖𝑒𝑡𝑙𝑦 𝑖𝑛 𝑎 𝑟𝑜𝑜𝑚 𝑓𝑢𝑙𝑙 𝑜𝑓 𝑚𝑒𝑛, 𝑙𝑖𝑠𝑡𝑒𝑛𝑖𝑛𝑔 𝑡𝑜 𝑡ℎ𝑒𝑖𝑟 𝑖𝑑𝑒𝑎𝑠 𝑓𝑜𝑟 𝑎 𝑛𝑒𝑤 ℎ𝑎𝑖𝑟 𝑐𝑜𝑙𝑜𝑟 𝑎𝑑. 𝑆ℎ𝑒 𝑑𝑖𝑑𝑛’𝑡 𝑠𝑎𝑦 𝑚𝑢𝑐ℎ. 𝐵𝑢𝑡 𝑤ℎ𝑒𝑛 𝑠ℎ𝑒 𝑑𝑖𝑑, ℎ𝑒𝑟 𝑤𝑜𝑟𝑑𝑠 𝑐ℎ𝑎𝑛𝑔𝑒𝑑 𝑒𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔. 𝑊ℎ𝑎𝑡 𝑠ℎ𝑒 𝑤𝑟𝑜𝑡𝑒 𝑏𝑒𝑐𝑎𝑚𝑒 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑚𝑜𝑠𝑡 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑠𝑙𝑜𝑔𝑎𝑛𝑠 𝑖𝑛 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 ℎ𝑖𝑠𝑡𝑜𝑟𝑦: "𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐘𝐨𝐮'𝐫𝐞 𝐖𝐨𝐫𝐭𝐡 𝐈𝐭." This wasn’t just a campaign—it was a message to every woman, a reminder that beauty wasn’t about conforming to someone else’s standards. It was about 𝐨𝐰𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐭𝐡. What makes this slogan so iconic, even today? 📍𝐈𝐭 𝐬𝐩𝐞𝐚𝐤𝐬 𝐭𝐨 𝐬𝐞𝐥𝐟-𝐰𝐨𝐫𝐭𝐡. It tells women that they don’t need permission to feel beautiful. They deserve it—simply because they are worth it. 📍𝐈𝐭 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐬 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐢𝐭𝐲 Every woman’s beauty is her own. L'Oréal's message reminds us that there’s no one-size-fits-all when it comes to being beautiful. 📍𝐈𝐭 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐬 This slogan wasn’t created to sell a product. It was created to start a conversation about self-esteem and to remind women that their choices, their confidence, and their beauty are valid. Always. As a Marketing Expert, I find this story incredibly powerful. It shows us that the most impactful campaigns aren’t just about what a product 𝒅𝒐𝒆𝒔, but about what it 𝒎𝒆𝒂𝒏𝒔. And when you make people feel seen and valued, that’s when your message sticks. "𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐘𝐨𝐮'𝐫𝐞 𝐖𝐨𝐫𝐭𝐡 𝐈𝐭" is more than a tagline—it’s a movement. It’s a message of encouragement, telling every woman that: -You are enough. -You deserve to feel beautiful on your terms. -You are worth the love, care, and confidence you give yourself. This is what true brand storytelling is about—creating a message that lifts people, speaks to their hearts, and stands the test of time. So, next time you see those words, remember: they’re talking to you. You’re worth it. 💫 #BrandEmpowerment #WomenInBusiness #MarketingWithHeart #LOréal #BecauseYoureWorthIt

💄✨ Makeup Empire: The story of Alicia Meet Alicia, a talented makeup artist whose business is booming! Her artistry is gaining recognition, and Alicia finds herself overwhelmed with orders. Amidst the hustle and bustle of her growing empire, Alicia struggles to find time to focus on her online presence and marketing strategies. At MetaLabs, we understand that running a successful business like Alicia's requires dedication and time. That's why we're here to help ease the burden of managing her online presence. From creating engaging social media campaigns to boosting brand recognition, MetaLabs ensures that Alicia can concentrate on what she does best - creating stunning makeup! Here's how outsourcing to our agency can benefit Alicia: - More time with family: Enjoy quality moments with loved ones without worrying about managing social media. - Relaxation and peace of mind: Feel at ease knowing that your brand is well taken care of. - Pursue hobbies and interests: Rediscover your passions outside of work and embrace a balanced lifestyle. 💄✨ #makeupartist #beautybusiness #socialmediamarketing #brandrecognition #metalabs