One of my key learnings when I worked with Marriott International, was the importance of creating an impactful first impression. We followed the 15/5 "rule" or rather, the experience was designed to honor our guests and associates by creating an environment where they felt acknowledged and valued. It was never a task, but a way in which we did business. It was so embedded into our culture, that creating a positive first impression is now a way of life. ✨ The Science of Seconds: Why First Impressions Matter in Business (and the 15/5 Rule) You have 15 seconds to make a positive first impression in the business world, according to psychologist Dr. Albert Mehrabian's 15/5/35 rule. That's right, in less than a quarter of a minute, someone forms an opinion about you and your brand. So, how can you ensure those initial 15 seconds leave a lasting positive impact? ✅ Look the part: Dress professionally and appropriately for the situation. You don't need to be overly formal, but neat and well-groomed attire shows respect and attention to detail. ✅ Mind your body language: Stand tall, make eye contact, and offer a firm handshake. Projecting confidence puts others at ease and makes you appear approachable. ✅ The power of a smile: A genuine smile is contagious and instantly disarming. It conveys warmth, friendliness, and approachability. ✅ First words matter: Craft an opening sentence or two that is clear, concise, and introduces yourself or your business in a positive light. ☑ For example, Good morning and welcome to (name of the business), my name is Camille, how may I be of service today? (This must come from a heart that is genuinely available to serve) ✔ Remember, first impressions are difficult to rewrite. By following the 15/5 rule and focusing on these key elements, you can ensure you're making a strong and lasting positive impact in those crucial first moments. Do you have any tips for making a great first impression? Share them in the comments! #FirstImpressions #BusinessEtiquette #The155Rule
So glad your shared this today, Camille Trim-Dingwell, C.C.X.P.. This is an often-overlooked topic as most don't realize that success in business has science behind it. Intentionally managing customer emotions/perception is central to that success. That's why it's incumbent on the business to granularly understand their customers enough to know what matters to them (especially those things that affect their 'Loyalty Expression'). Love this post.
Camille, this list is Gold!!! Another tip would be: “Aim to Control The Conversation.” Not to dominate the conversation, but simply to use devices that steer the conversation to a mutually beneficial landing point.
Customer Experience Innovator and Trainer| Consultant | Speaker| Author
4moDawn Richards Thank you very much for your insight here! I love this concept of collaboration.