Camillia Dass’ Post

🎄 Did AI just steal Christmas from artists? Coca Cola's 1995 Christmas Ad got an AI makeover - and people aren't happy! 🤖 10,000 frames ⏱️ 2 months instead of 12 🌍 40+ creatives worldwide But wait... there's drama! 🎨 Artists are raising their voices 📊 83% of viewers stayed neutral 💭 Experts say this could reshape advertising forever What's your take on AI stepping into holiday traditions? https://lnkd.in/dPQue-rG For daily tech & marketing insights 👉 GigaNectar🚀 #AIinAdvertising #CocaColaChristmas #AIDebate #CreativeTech #MarketingTrends #DigitalEvolution

AI + Coca-Cola: A holiday recipe that didn’t quite sparkle Coca-Cola’s latest holiday ad, crafted entirely by AI, set out to blend tradition with technology. The result? Let’s just say it didn’t exactly bring the festive cheer many were expecting. Instead of the classic, jolly Santa we all know and love, viewers were served an AI-generated narrative that felt a little flat. It’s a reminder that while AI can do incredible things, capturing the magic of human emotion—especially in something as nostalgic as a holiday ad—isn’t always its strong suit. This raises an interesting question: Where does AI shine, and where does the human touch remain irreplaceable? AI in advertising can be a fantastic tool for scaling creativity, analyzing trends, or even generating concepts. But when it comes to heartwarming holiday magic, it seems we still need humans behind the "sleigh reins". What do you think—is AI ready to take over creative industries, or should it stick to being a helpful elf for now? #AI #Advertising #CocaCola #Creativity #Innovation

Coca-Cola released a series of AI generated holiday ads and while they weren't very good, it’s an important step forward and will likely be looked back on as one of the first of its kind. If you look back at the early stages of any new technology, the initial iterations often feel rough or underwhelming. They tend to mimic older formats—take, for example, the first TV commercials, which were essentially radio ads which were read like a radio script on a TV screen. Over time, we learned to leverage the full potential of the medium—sight, sound and motion and the dynamic nature of TV. We're now seeing the same with AI. The first AI ads wont fully harness its capabilities, but therein lies the real opportunity for one us or our teams to be the ones who create that breakthrough ad or marketing concept. It could be something around hyper-personalization at scale—or maybe a concept we haven’t even imagined yet. But someone will and hopefully it will be someone i know so i'll one day be able to look back and i'm say i knew you when:-)

The Coca-Cola Company unveiled three ai-generated holiday commercials. The ads have received a great deal of criticism. Critics argue that the visuals are imperfect, the storytelling lacks depth, ad the execution feels rushed. Arguably, the critics are right – but they are missing the MUCH bigger point. Coca-Cola created a FULL commercial using AI. Yes, it wasn’t perfect, but today AI is the least capable it will ever be, and it will only get better at an exponential rate. I guarantee these ads were completed in a small fraction of the time and cost traditional ads take. These ads should not deter marketers from AI, instead they should motivate them. Soon it will be difficult to tell human generated ads from AI generated ads. It could take 6 months, or it could take 3 years, but it will happen. I give kudos to Coca-Cola along with Toys"R"Us who experimented with AI ads last year. These marketers are leading the way by experimenting with AI today to build the expertise and insights that will be needed to continue to lead in the future of marketing. Marketers must see this as a wake-up call. AI will revolutionize the speed, accessibility, and personalization of advertisers. If you are a marketer or agency leader, I strongly urge you to begin upskilling yourself and begin experimenting. Yes, AI is not perfect, but simply criticizing its shortcomings limits your ability to see what’s truly possible with AI and how it will disrupt marketing and agencies. #AIinMarketing #RetailAI #MarketingInnovation https://lnkd.in/g6D6bxkd

🤖 The Risks of Leaning on AI Too Much 🤖 Coca-Cola created an advert entirely using AI, which has been met with mass criticism from audiences. The arrival of the Coca-Cola advert has been a herald for the 'Christmas spirit' for many, it's always been a huge talking point, but viewers have been left feeling underwhelmed and like the ad didn't capture the point of the season. This is proof that no matter how advanced AI gets, audiences can always notice when imagery or footage lacks the human element. Complete reliance on AI creates a huge risk that your audience will begin to disengage. With so much of the world reliant on our screens, the human connection we can offer audiences is more important than ever. Invest in your marketing team, and more importantly, the creative elements of your strategy to truly connect with your audience! https://lnkd.in/eU_nJwWa #WeAreAbstract #AIMarketing #DesignMarketing #DigitalMarketing #ArtificialIntelligence

🚨 Coca-Cola's AI Ad: A Bold Step Forward or a Step Too Far? 🚨 Coca-Cola's new ad, created entirely with AI, earned high marks for engagement and emotional connection—scoring 5.9 in tests. Viewers loved its nostalgic feel and the classic Coca-Cola themes. But not everyone’s impressed. Critics argue the heavy use of AI makes the ad feel cold and inauthentic. Some also raise concerns about whether it aligns with Coca-Cola's values, especially in relation to ESG. This raises an important question for brands: How do you balance innovation with staying true to what people love about you? What do you think? Is AI the future of advertising, or does it miss the human touch? Share your thoughts below! #Marketing #CocaCola #Advertising #Innovation #AI #PublicReaction #ESG #GenAI

Coca-Cola's Festive AI Ad: Innovation or Insult to Tradition? Coca-Cola’s latest holiday campaign, Create Real Magic, blends AI innovation with nostalgia, reimagining its iconic 1995 Holidays Are Coming ad. However, the response has been far from merry. Critics argue the AI-generated content lacks the warmth and artistry of traditional holiday ads, with some creatives calling it a devaluation of human talent. Others question if this is a cost-cutting move at the expense of authenticity. While AI offers exciting possibilities, this backlash highlights a deeper tension: How do we balance innovation with preserving human connection in art and advertising? What’s your take? https://lnkd.in/etfP8pUP

🎅 🥤 So, Coke made an AI holiday ad and people have opinions. Headlines are saying there has been "controversy" and "backlash" - but the ones I've read have mainly quoted posts from X users (formerly known as tweets) Note: YPulse's latest Social Media Monitor shows use of X/Twitter has fallen to 26% among 13-39-year-olds Does Gen Z actually care if a brand uses AI to create an ad? YPulse data indicates maybe not so much? Our AI survey shows 74% of young people are either neutral about or like it when brands use AI-generated images in marketing (i.e. social media posts, ad images, etc.) The majority would care if an art piece was AI -generated, but would they consider a Coca-Cola commercial an art piece? I don't think that the controversy and backlash is as widespread as these headlines might make people in the industry think... https://lnkd.in/gQ_PbjcE