Campaigns & Elections’ Post

A good article on the ‘bonkers’ media environment expected this 2024 political cycle and some of the creative ways to stretch your ad dollars as a result. Ask me about ‘Social Boost’!

Our latest blog post dives deep into the critical role Local CTV is set to play in the 2024 political advertising cycle, highlighting four key tactics political media buyers can use to enhance their CTV advertising strategies. Read more here: https://hubs.li/Q02vGVld0

Buckle up media folks! Political advertising coming in even harder this year. 🔷 2024 is estimated to be $13B in political ad spend. 🔷 Roughly 35% to be spent on digital 🔷 Linear TV, CTV, and Social will be hardest hit 🔷 Gen Z audiences are the "growth" opportunity It's going to be a rough Q4 for media CPs between political and then holiday retail. However, this article has an interesting take on how to navigate channel allocation each month. https://lnkd.in/epjqK2NC

I expect that growth will mainly occur in TV, social media, and programmatic advertising, as mentioned in the article. It's worth noting that Dentsu predicts a higher growth rate for paid search (7.7%) compared to online video (6.7%). It would be interesting to compare these numbers next year, especially for the US.

Ad Budget Efficiency in 2024: 1. Ad Environment: Digital consultants predict a challenging ad environment for 2024, similar to the intense media landscape of the 2022 Georgia Senate runoff. 2. CTV/OTT Investment: High-quality production is essential for CTV/OTT ad placements to match viewer expectations of polished commercials. 3. Programmatic Advertising: Utilizing programmatic ads with a social media aesthetic can be cost-effective and perform well across various platforms1. 4. Creative Dynamics: Repurposing existing social content for programmatic ads offers creative flexibility without breaking the bank. Discover strategies to maximize your advertising dollars in the full article! https://lnkd.in/d9qy8qw5 via: Campaigns & Elections

Advertisers are investing heavily in CTV advertising this political season to counter misinformation and the “ nation’s rising mistrust of social media.” Check out this insightful article on the trend: https://lnkd.in/g_a7Wwuq #CTV #PoliticalSeason

Radio is poised to scoop up $11B in local ads in 2024, ranking fifth among media channels. Yet, BIA Advisory Services suggests a bigger digital push, especially in political advertising, to boost competitiveness. Currently, radio digital ads lag behind, missing out on key revenues. Time to revamp strategy? #RadioAdvertising #DigitalMarketing #PoliticalAds2024

In this article by Janifha Evangeline, take a look at how the rise of digital media has impacted advertising in the entertainment industry. https://lnkd.in/gqaMb9gA #emergingtrendsinadvertising #advertisingandmarketing #advertisingandentertainment #digitaladvertising #digitalmarketing #advertisingandmarketingcommunications #sheridancollege

This is an interesting report from the ANA in the USA. It basically says that only 40% of your programmatic adspend dollar gets to the consumer! A good reminder to business-owners to focus on owned and earned media before dreaming of spending a penny on paid.

Making any final BtoB advertising plans ahead of the 2024 election in November? Check out this insightful post on how to navigate the potential pitfalls of higher CPMs on platforms like Meta, X (formerly Twitter), DSPs, and Connected TV (CTV). Discover more at: https://lnkd.in/eF6jajt8. Branding and demand gen campaigns with CMSWire, Reworked & VKTR remain efficient and unaffected by the surge in political advertising. #B2BAdvertising #Election2024 #CPMs #DigitalMarketing