Canadian Marketing Association’s Post

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Innovation | Strategy | Technology | Leadership

Attention leaders! Not providing guidance on how to use generative AI in the workplace means that, at best, employees are not using it as effectively as they could be, and at worst, your company data could be at risk. Recently, twenty44 conducted our Engaige AI Readiness Survey among Canadian Marketing Association (CMA) members, using inca | Nexxt Intelligence ’s AI-enabled inca platform. Among the findings: three-quarters (75%) of CMA members are using gen AI tools at work at least weekly and 80% are using a free or paid personal account, at least some of the time. Read the article here https://lnkd.in/gZ_Ys__8

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