Canadian Architect magazine’s Post

Hello, LinkedIn Network! 👋 I recently came across an insightful article on Sustainable Brands about how blockchain technology is revolutionizing supply chain sustainability and transparency. 🌍🔗 Blockchain, a decentralized and secure ledger system, is proving to be a game-changer in enhancing supply chain transparency. It allows for real-time tracking of products from their origin to the consumer, ensuring ethical sourcing and sustainability. 🌱🔄 Companies like Provenance and Everledger are pioneering this movement. Provenance, for instance, uses blockchain to verify the origin of tuna, ensuring it's sustainably caught. Everledger, on the other hand, uses blockchain to trace the lifecycle of diamonds, confirming they are conflict-free. 💎🐟 This technology is not only beneficial for businesses but also for consumers. It empowers us to make informed decisions about the products we buy, promoting a more sustainable and ethical consumer culture. 🛍️🌿 What are your thoughts on this? Do you think blockchain can be the key to a more transparent and sustainable supply chain? 💭 And for businesses out there, how are you leveraging technology to enhance your supply chain sustainability? 📊🌐 Let's continue this conversation in the comments below. Looking forward to hearing your insights! 💡 #Blockchain #SupplyChain #Sustainability #Transparency #Provenance #Everledger #SustainableBrands #EthicalSourcing #TechnologyInnovation 👓 Read more: https://lnkd.in/gnn447sB

To combat counterfeiting, companies are turning to blockchain technology to verify their products. By using blockchain-based verification systems, brands can protect their goods and provide consumers with a level of transparency that was previously unheard of. One standout innovation is the “Digital Product Passport,” which allows customers to access detailed information about a product’s origin, authenticity, and journey through the supply chain. This not only helps consumers make informed choices but also builds trust between brands and their customers. Ultimately, blockchain is paving the way for a future where authenticity and transparency are the norm. #Blockchain #DigitalProductPassport #TechInnovation

In the EU, we have new rules against greenwashing. Blockchain can also help significantly. But will it have sufficient support from the newly elected MEPs? ▶️ https://lnkd.in/eAvZXvJb #greenwashing #blockchain #NFT #sustainability #sustainablefashion #luxury #web3 #liberallark #ecodesign #europeancommission #EuropeanParliament #cointelegraph #textiles

Embracing DPP technology is much more than a regulatory requirement – for early adopters, DPPs offer a powerful competitive advantage, building customer trust and laying the groundwork for far-reaching future innovation. Our CEO Romain Carrere spoke with FashionUnited about how Aura is helping brands unlock the full potential of DPPs, the benefits of blockchain-based models, and our exciting collaborations with members brands MCM WORLDWIDE and Miu Miu. From enhanced traceability and product authentication to elevated customer experiences and brand storytelling, DPPs offers an abundance of utilities, with even more possibilities on the horizon.  At Aura Blockchain Consortium, we are driven by a mission to set new standards for the luxury industry, with DPPs serving as a central pillar of our sector’s future. To fully harness this technology, it’s crucial that brands prioritise DPPs today. Read the full article here: https://lnkd.in/ecshbnWz #Luxury #Innovation #Blockchain #DPP 

B Blockchain And Digital Fashion Blockchain In Fashion: Is It Ready?(2024-25   bonyadi magazine   “Blockchain is the most overhyped and least understood technology”, remarked Marco Iansiti and Karim R. Lakhani in a Harvard Review piece back in 2017     Five years later, in 2022, blockchain is still riding the hype wave. But while some fashion insiders still find the technology mind-boggling, the good news is that the tone is shifting towards greater understanding. Compared to 2017, there are more use cases popping up, and more organisations are leveraging blockchain-based solutions to both tackle age-old issues and embrace future strategic visions   Synchronised data over supply chain networks enables shared ecosystem, which makes the supply chain process more fluid and flexible and agreements throughout the supply-chain process, information and transactions become quicker and more accessible. An example would be if the consumer and market want to verify their product was manufactured by a company with sustainable and ethical practices, this information would be accessible and verifiable since it would be traceable and recorded on the blockchain. https://lnkd.in/diDtni6k

Did you know over 60% of consumers prefer ethical brands? Our new blog post sheds light on how #blockchain #technology can help brands live up to this expectation through #sustainable supply chains. 🌍 Read article: https://hubs.ly/Q02qQNpQ0 #Trust #SupplyChain #Brands #MNW

In a significant achievement for the luxury sector, Aura Blockchain Consortium has released a statement stating they had created digital product passports (DPP) for over 40 million items. DPPs contain a wealth of information, from traceability credentials to detailed storytelling about the product. These digital identities can be accessed through NFC or QR codes, enhancing the consumer experience and providing transparency. Romain Carrere, CEO of Aura Blockchain Consortium, who previously spoke at our Codes of Culture event in Paris, called this accomplishment a 'milestone'. Founded in 2021, Aura Blockchain Consortium aims to use blockchain technology to enhance the traceability and transparency of luxury products. This initiative is increasingly gaining traction as more brands adopt DPPs, not only to offer detailed product information to shoppers but also to comply with new proposed EU regulations as by 2026, it may be required for fashion and other industries to provide DPPs for their products. Source: https://lnkd.in/gfwEJgHY

The Quadrans Foundation supported by Truebit, is pioneering sustainable practices with the EU-backed TRICK project. By leveraging blockchain technology, they aim to transform Europe’s textile and clothing sectors into circular business models. This initiative not only secures data but also standardizes sustainability practices, ensuring GDPR compliance. An innovative step towards enhancing transparency and engaging stakeholders. Read more about how this project is setting new standards in sustainability. https://lnkd.in/gTB2uDDt #Sustainability #BlockchainTechnology #TextileIndustry"

AI, Crypto, and Smart Fashion: Shaping the Future of Innovation The U.S. is leading the charge in AI and cryptocurrency, sparking a revolution that’s transforming industries like fashion. 🚀 By merging AI, blockchain, and Web3, Smart Fashion is reshaping traditional business models. With Europe focused on regulation, could collaboration between U.S. innovation and European creativity redefine the future of sustainable fashion? 🌍✨ Read more about the tech-driven transformation. #AIRevolution #Crypto #SmartFashion #TechInnovation #Blockchain #FutureOfFashion #DigitalTransformation #Sustainability

The dumping of fashion waste into countries like Ghana highlights a glaring disconnect between brands and the reality of overproduction. While there are countless ways to approach sustainability, my focus remains on balancing supply and demand to reduce the massive waste left unaccounted for. Instead of using AI solely to churn out more designs, we should leverage it for assortment development—a practical, impactful solution. And while blockchain may no longer be a buzzword, it’s time to use it meaningfully to track, identify, and hold brands accountable. Overconsumption is the monster, but technology can be the dragon slayer. We can’t afford to live in a world with groundbreaking scientific advancements while simultaneously creating massive amounts of fast fashion waste. It’s time to make smarter choices. Check out my newsletter for the longer video, and let me know your thoughts. Wishing you a happy holiday! #SustainableFashion #FashionTech #AIForGood #WasteReduction #SupplyChainInnovation https://lnkd.in/eQFFt64D