Carbon’s Post

Why Alpine’s F1 Series Needed a Shake-Up? Here’s How I Would’ve Done It . . Last year, I had the opportunity through Widen Production to work on the branding for Alpine’s F1 BTS series: Open Doors. I wanted to push the artistic direction further, breaking away from the standard, so I decided to create my own take on it >> *What you saw was never published; it's purely my own concept.* As a former marketing manager, I felt the series, despite being great, didn’t stand out in the crowded F1 content landscape: when every F1 team is producing great content, it risks blending in. If creating better content isn’t doable — promoting it differently is definitely possible. The idea was to promote it in a way that stands out, like how Netflix might, to enhance the engagement around the content, rather than sticking to the usual snackable content: a reel as a teaser and then going live on YouTube the next day. What do you think? — For those unacquainted: I'm Ugo, former #marketingmanager converted to #artdirector and #graphicdesigner specializing in #sport & #motorsport. My forte lies in crafting bespoke #visualidentity, #merch, and #socialmedia #content for brands and athletes!

What a powerful ad!

As a huge fan of Formula 1, I am very excited for Season 6 of Netflix's Drive to Survive on Feb 23rd! As a marketer, the show also offers crucial lessons for content marketing leaders. 🏎️ 🏁Authenticity and Engagement: Authentic storytelling that dives into personal journeys and challenges is crucial for creating a deep connection with your audience. This approach, emphasizing real and relatable narratives, has a universal appeal that can significantly enhance audience engagement. 🏁Strategic Growth: Forming strategic partnerships, like those with global platforms such as Netflix, and diversifying content offerings can both extend your brand’s reach and attract new fans. This dual strategy not only opens up new markets but also enriches your community by catering to a variety of interests and backgrounds. 🏁Innovation and Visibility: Experimenting with innovative content formats and providing behind-the-scenes access are key to refreshing and deepening audience interest. These efforts, coupled with impactful advertising and sponsorship opportunities, boost revenue and solidify your market presence without compromising authenticity. 🏁Adapting to Trends: Embracing the role of live content in streaming services reflects a broader trend towards real-time engagement. Adapting your content strategy to include live elements can meet audience preferences for immediacy, making your brand's content more engaging and accessible across different genres. These lessons from Drive to Survive are not just about racing to the finish line; they're about crafting stories that resonate, partnerships that amplify, and content that captivates. Have you ever found yourself getting into a sport because of a Netflix docuseries like Drive to Survive, Breaking Point, Full Swing, or Under Pressure? I'd love to hear how these series have influenced your sports interests. #sportsmarketing #partnerships #contentmarketing

I throw up in my mouth any time someone says "sustainable" 🤮 ANY business should be sustainable by default. Whenever I see a deck, post, or graphic with that word on it I cringe. -Sustainable Esports -Sustainable content models -Sustainable ecosystems (don't get me started on *industry* 2.0 lingo, gag me) When building anything, sustainability should be a given, not be an "upsell" in a pitch deck. Stop wasting copy on this buzzword, and just build the dang thing. #grifters #unpaidintens #esports

🌟 Excited to be at Sportbiz Miami today! If you're here too, let's connect and chat about our cloud-based platform, Grabyo. I'd love to discuss how it can elevate your content strategy. See you at the congress! #SportbizMiami #Grabyo #CloudPlatform #digitalvideo #videoclipping #ottvideo #cloudvideo

🏈Super Bowl Sunday! Where Creativity Takes Center Stage 🏈 As a content strategist, I can't help but marvel at the sheer brilliance behind the Super Bowl commercials and the spectacle of the big game. From heartwarming stories to hilarious moments, each ad is a masterpiece of creativity, capturing our attention and sparking conversations long after the final whistle blows. The Super Bowl isn't just about football; it's a showcase of innovation and storytelling prowess. Brands unleash their imagination, crafting ads that entertain, inspire, and sometimes even move us to tears. Whether it's the clever marketing strategies, celebrity cameos, or jaw-dropping production values, there's always something to admire about the ads that grace our screens on Super Bowl Sunday. Let's raise a toast to the creative minds behind these iconic commercials and the unforgettable moments they bring to life! #SuperBowl #Creativity #ContentStrategy

"🏁 Ignite Your Brand's Potential with Events-O-Pedia 🚀 Ready to take your brand to the fast lane? At Events-O-Pedia, we're all about adrenaline-fueled adventures and unforgettable experiences! 🏎️💨 Whether it's high-octane events, immersive activations, or dynamic partnerships, we've got the horsepower to drive your brand to victory! 🏆 Let's hit the gas and make some memories together! 🔥 #Motorsports #ExperientialMarketing #AgencyLife"

"Expand fan engagement with dynamic sports websites" -Offer live streaming and real-time updates, keeping your audience connected to the action as it happens. -Increase interaction with interactive fan polls and quizzes, creating a more immersive experience. -Engage your fans further with rich multimedia content that brings the excitement of the game right to their screens. #FanEngagement #SportsWebsites #LiveStreaming #RealTimeUpdates

"Expand fan engagement with dynamic sports websites" -Offer live streaming and real-time updates, keeping your audience connected to the action as it happens. -Increase interaction with interactive fan polls and quizzes, creating a more immersive experience. -Engage your fans further with rich multimedia content that brings the excitement of the game right to their screens. #FanEngagement #SportsWebsites #LiveStreaming #RealTimeUpdates

This summer was hectic at The Sun Project ! We had the chance to work with several brands related to Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 🔥 topic Here is a quick overview 👇 Want to reach Million views on #TikTok and #Instagram ? Let’s use #CGI in your next content 🪄 #FOOH #VFX #creative #creativeagency #marketing