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Helping businesses understand Culture and Behaviours | Non-Profit Owner 🇦🇺 🇸🇬 🇵🇭

42% of #GenY and #GenZ #Australians say they’d like to plan holidays around major sporting competitions. 🏉🧳 Understanding more young #Australians are travelling worldwide to see their favourite sports teams, creating a new phenomenon of #sportscursions, we wanted to dive in the opportunities for Aussie brands. 🔎 For the study we spoke with Tracey J Dickson Professor at the University of Canberra, Kevin Filo Professor at Griffith University and James Skinner Dean of Newcastle Business School. 🧑🏫 Our discussions covered Australia’s status as the "world's sportiest country," the role of travel as a social connection motivator, an escape from routine, and the evolution of Australian sports and #fandomculture. 🇦🇺 From these insights, we identified opportunities for global and domestic brands to amplify #sportstourism, foster new fan communities, and prioritise #inclusivity. 🧑🦽 By aligning with these trends, brands can play a pivotal role in shaping the #futureofsports and travel for a new generation. 🧒 Happy to send a copy for those who would like to read more. 🙋 Report Credit: Evan E. Lambert #Sportscursions #SportsTourism #GenZTravel #GenYTravel #InclusiveBranding #AustraliaSports #TravelAndSports #Fandom

How ‘sportscursions’ could get Aussies travelling more | Canvas8

How ‘sportscursions’ could get Aussies travelling more | Canvas8

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Vanessa Avila

Senior Qualitative and Cultural Researcher Consultant | Anthropological approach to Consumer Behaviour | find me @Canvas8 or send a DM for projects and freelancing | 🇧🇷 and amante da minha cultura

1w

Me please Carl I appreciate your team’s work

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