Carla Bond (Aho)’s Post

The Grammys might not seem like the most obvious source of inspiration when you're planning a corporate event, but there are so many lessons we can take from it. Great article here! Well worth a read for anyone in the events space! #grammys #eventproduction #liveevent #eventmanagement

In the world of #artsmarketing and the "crisis" of #audienceengagement and #audiencedevelopment how can we in the #performingarts work better to add value to our experiences David Taylor's perspective aligns with mine - I call is #indirectmarketing or the opposite of #transactionalmarketing but presenting it like this gets the message across effectively "These adverts are all meant to be marketing - but, are they actually marketing? A definition I love is “marketing is the process of creating and delivering value-based arguments for your offerings”. Just saying the concert that you are doing is not marketing, it’s an event listing. There is no value-based argument for the offering. Event listings aren’t unique, so by taking this approach we all look the same." https://lnkd.in/eG9XpXXF

In the world of #artsmarketing and the "crisis" of #audienceengagement and #audiencedevelopment how can we in the #performingarts work better to add value to our experiences "These adverts are all meant to be marketing - but, are they actually marketing? A definition I love is “marketing is the process of creating and delivering value-based arguments for your offerings”. Just saying the concert that you are doing is not marketing, it’s an event listing. There is no value-based argument for the offering. Event listings aren’t unique, so by taking this approach we all look the same." https://lnkd.in/eG9XpXXF

✨ Creativity Meets Connection ✨ This week, I had the pleasure of hosting my private creative speed dating event—a space where art, innovation, and meaningful connections collided. Designing experiences like these is more than just planning an event; it’s about curating a vibe, crafting moments, and making connections happen. From concept development to seamless execution, I specialize in bringing visions to life—whether it’s a bespoke networking event, a creative activation, or a celebration that tells a story. If you’re looking for someone to elevate your next project or event, let’s connect—I’d love to help create something unforgettable. #EventPlanning #CreativeNetworking #LuxuryEvents #ProjectManagement #CreativeConnections

Looking to amplify your brand’s impact at festivals through XM activations? Our Head of Marketing breaks down the essentials of authenticity, quiet branding, and personalization in our latest blog post https://wix.to/VpB6bpH #newblogpost

🎹 Theme Song/Anthem for your Organisation - Is it really required? 💥We recently did an off-site where team building & engagement of the teams were done through MUSIC making. 🎼 One of the things that we did during the workshop was creating a Theme song/Corporate Anthem for the company. How it began & ended - "Nahi Hoga" se "Abhi Hoga" tak Initially what seemed to be impossible(Nahi Hoga) for the team members turned into(Abhi Hoga). This super song has been written by the team themselves and eventually we had recorded the song as the Corporate Anthem/Theme song for the company. A theme song helps connect with customers emotionally and create a sense of loyalty, helping them remember your product or service more readily than competitors. If the theme song is created by their own employees then that becomes their own baby and they instantly connect to the song and the happy moments when they had created this song. This increases bonding amonth the team members & also creates a feeling of inclusiveness & togetherness. Having a memorable corporate anthem is essential for businesses that wish to succeed in their branding ideas. Please give it a listen !!

🎶 New on the Management Studies Insights Blog! 🎶 In an age dominated by digital innovation, what can we learn from DJs who blend old-school techniques with modern technology? Our latest post, Old-Skool Tools and Practices in the Digital Age: How DJs Keep the Past Alive and What It Means for the Future of Work, explores how these artists are preserving the past while shaping the future—and how this approach can inspire shifts in our own work environments. 💼✨ Discover the intersection of creativity, technology, and tradition, and see how the lessons from the DJ booth apply to today's fast-evolving workplaces. Check out the full post here: 🔗 https://bit.ly/4eDjPYa  Hamid Foroughi, Micki Eisenman, Samantha Parsley #FutureOfWork #DigitalAge #Innovation #DJCulture #WorkplaceTrends #ManagementStudiesInsights #JMS #JMS_Journal

🌟 Transforming Event Experiences with Core dna 🌟 At Core dna, we're proud to power the success of iconic events like 'A Day on the Green' presented by Roundhouse Entertainment! Our platform's flexibility and robust capabilities allow event giants to streamline their operations, delivering unforgettable experiences to thousands of attendees. Here’s how Core dna makes a difference: ⭕ Unified Operations: We provide 'A Day on the Green' with a seamless platform that integrates ticketing, customer management, and analytics, transforming complex processes into streamlined success stories. 👊 Enhanced Efficiency: Our tools automate critical elements of event management, allowing the ADOTG team to focus on what they do best—creating spectacular events. 🦁 Scalable Solutions: As ADOTG's events grow, so does our support. Our platform effortlessly scales to meet the demands of larger audiences and more complex event logistics. We're thrilled to support 'A Day on the Green' as they continue to set the standard for excellence in the event industry. Interested in reading more about it check out the Case study: https://lnkd.in/g2QSd-eS #EventManagement #DigitalTransformation #Coredna #ADOTG

“I feel like Spektrix is part of our team and has our best interests in mind. I go to in-person Spektrix Hubs every year to get to know the team and get to know other Spektrix users, and if we need to figure out how to do something, like start a new membership campaign, the team’s always willing to hop on a call and talk it through. You can talk through your strategy and the outcomes you’re trying to achieve, as well as how to implement that in the system.” Read more on how Saratoga Performing Arts Center increased patron experience, revenue, and efficiency: https://bit.ly/3LYnDX2

For my performing arts colleagues out there, it is getting to be that time of year again - it's time to build your performance season in your ticketing system! I wrote this blogpost on the topic which I hope will help you focus on the task at hand: https://lnkd.in/eSYdTinS Best of luck in building your performance seasons, and let me know if I can help!