Carlota Maura James’ Post

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Digital Marketing Officer | Content Creation, Social Media Communications

Crafting a robust content schedule is the *backbone* of a successful digital strategy. Why? 💡 Yes, it requires careful planning, a deep understanding of your audience and goals, and a constant monitoring of your content. It takes time, but it is a necessary structure that any marketing team, no matter how small, needs in order to function as what it is meant to be - a team. Apart from the obvious necessity for a clear visibility of information among content creators and community managers, an effective content schedule will allow you to grow an audience, to monitor the effectiveness of your content and adapt where necessary, and most importantly - to build your brand's authenticity without ever losing sight of what you are working towards. HOW TO START 👇 #digitalmarketing #communitymanagement #socialmediamarketing #contentstrategy

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