Carlota Rodben’s Post

📰 Weekly Substack: Why Is Luxury So Obsessed With Scent? 🌟 The fragrance industry is at a pivotal moment. Recent campaigns, like Chanel N°5’s collaboration with Margot Robbie and the new J’adore film featuring Rihanna, showcase how heritage brands aim to blend with contemporary narratives to create emotional resonance 🎬✨ Scott King notes, “Olfaction is our most emotional sense,” and a staggering 80% of our sense of taste comes from smell. He warns that losing this sense inhibits memory formation. Moreover, in a recent conversation, David Klingbeil highlighted key trends from his platform, Submarine.ai, stating, “Because you cannot smell it, you have to say it.” 📣 In today’s social media-driven world, effectively communicating the emotional depth of fragrances is crucial! 🌐💬 In this evolving landscape of technology and shifting luxury consumer values, one question remains: How can we leverage the power of scent to evoke emotions and create lasting memories in an ever-changing environment? 🔗 Don’t miss this week’s article for more insights and dive deeper into the evolving landscape of luxury fragrance: https://lnkd.in/dF4bTgh9 Featuring: Carlota Rodben, Delphine Tour Helin, L'Oréal,Yves Saint Laurent Beauty, Daniel André Langer, WGSN, Submarine.ai, David Klingbeil, Scott King, Amy Webb, LVMH, Sol de Janeiro, Jo Malone London, Diptyque Paris, Diptyque Perfume, Le Labo Fragrances, CEW, Lancôme Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #BeyondBeauty #Luxury #Fragrance #Parfums #Chanel #ChanelN5 #Dior #DiorBeauty #DiorSPA #Jadore ##Rihanna #YSLBeauty #Lancome #Innovation #AI

Brand on Spotlight: Parfums de Marly Parfums de Marly has established itself as a luxury fragrance brand with a distinctive identity. Here are the key factors contributing to its standout status: ➡Rich Historical Heritage: -Royal Connection: Inspired by the Château de Marly, the former residence of French royalty, evoking opulence and exclusivity. -18th Century Allusion: The brand channels the golden age of perfumery, associating with refinement and elegance. ➡Exquisite Fragrance Composition: -High-Quality Ingredients: Known for using premium, rare ingredients, creating opulent and complex fragrances. -Unique Scent Signatures: Each fragrance tells a story, offering a distinct olfactory experience for discerning consumers. ➡Luxurious Branding and Packaging: -Elegant Aesthetics: Sophisticated visual identity, from bottle design to marketing materials. -Attention to Detail: Every element, from packaging to in-store experience, reflects a commitment to luxury. ➡Targeted Consumer Base: -Niche Positioning: Focuses on affluent consumers who appreciate exclusivity and craftsmanship. -Strong Brand Loyalty: Cultivates a loyal customer base valuing its unique offerings. ➡Effective Marketing and Distribution: -Selective Distribution: Maintains controlled distribution to preserve brand image and exclusivity. -Digital Presence: Engages target audience through social media and digital platforms. ➡Price Positioning: -Premium Pricing: High price point reinforces luxury positioning and perception of exclusivity. Parfums de Marly has created a world of opulence and refinement, appealing to consumers seeking luxury and exclusivity. We have curated fine fragrance oils inspired by this phenomenal brand. Discover the essence of luxury with our exclusive collection. #ParfumsDeMarly #LuxuryFragrances #ExclusiveScents #OpulenceAndRefinement

A Luxury Experience Luxury fashion isn't just about what you wear; it's an immersive journey that engages all your senses. From the soft caress of exquisite fabrics against your skin to the intoxicating scent of a signature perfume, luxury brands craft experiences that leave a lasting impression. Sensory Marketing: The Secret Ingredient To truly captivate your audience, luxury brands master the art of sensory marketing. Visual Extravaganza: Stunning product photography, captivating runway shows, and visually striking stores create a lasting impression. Tactile Allure: The feel of luxurious fabrics, the weight of fine jewelry, and the texture of premium leather elevate the shopping experience. Auditory Delight: Curated soundtracks and ambient noise create a soothing and immersive atmosphere. Olfactory Enchantment: Signature scents transport customers to a world of luxury and exclusivity. Tasteful Indulgence: Exclusive events and VIP experiences elevate the brand connection. Are you ready to elevate your luxury brand with a multi-sensory experience? Let's work together to create a captivating brand world that engages your customers on every level. Contact me today to discuss your sensory marketing strategy #luxuryexperience #sensorymarketing #luxurylifestyle #fashionluxury #highfashion #luxurybrands #fashiondesigner #fashionmarketing #brandbuilding #customerengagement #luxuryretail #fashionindustry #luxuryliving #fashionlover #fashionaddict #fashionblogger #fashionista

Your brand deserves more than just a look—it deserves a signature scent that tells your story in a single breath.  At Luxeo Labs, we craft bespoke fragrances that embody your unique vision and leave a lasting impression. 🎨 Why settle for ordinary when you can have extraordinary? Let us design a fragrance as distinctive as your brand, evoking emotions and creating memories with every inhale. 💡 Whether you're building a luxury line, curating an unforgettable event, or enhancing your customer experience, a tailored scent takes your brand to the next level. Start your sensory journey with us today! Your brand deserves it, and your customers will love you for it. 🔗 Click the link in bio to learn more about crafting your signature scent! #LuxuryFragrance #SignatureScent #CustomFragrance #BespokeBeauty #BrandIdentity #LuxeoLabs #ScentDesign

Are you ready for a tsunami of ‘Mocha Mousse’ (Pantone’s color of the year)? Here’s the kicker: luxury beauty brands saw this coming… Mocha and mousse have been quietly dominating luxury campaigns for the past year. They’ve been woven into shade names, textures, and product narratives, setting the tone for what would become Pantone’s color moment. Take Mocha, for instance: 🎨  MAC Cosmetics got the ball rolling with their La Vida Mocha eyeshadow palette in Aug 2023 (1) ☕️ NYX Cosmetics followed suit in Jan 2024 with their “Mocha Me Crazy” plump shade (2) And Mousse? The texture trend is peaking right now: ✨ Clinique dropped their “Just Browsing Brow Mousse” in Oct 2024 (3) 🛁 Rituals is making waves with their mousse-to-oil body lotion since May 2024 (4) Our data shows a 90% surge in mousse-related campaign views over the past month. Coincidence? I think not. Luxury brands are shaping culture in real time. And this is proof. So, what’s next? How will your brand create the trends that Pantone will crown in 2026? ⬇️ Check the first comment for links to the campaigns.

#Luxuryfashion brands are tapping into #foodie culture more than ever, recognizing that today’s consumers want more than just a product—they seek a full #brandexperience. Drawing inspiration from the vibrant world of food, brands are blending high fashion with sensory-rich, real-world experiences. Prada and Chanel, for instance, have launched their own cafes, offering a unique space where luxury meets #lifestyle, creating a “#thirdspace” beyond shopping and home. On the product front, #collaborations are pushing boundaries: Balenciaga’s viral chip bag clutch with Lay’s and Chopova Lowena’s mayonnaise-inspired bag collection with Hellmann’s both merge fashion and food in playful, unexpected ways. This shift in luxury strategy reflects a growing desire to engage not just visually or physically, but to captivate all the #senses, making luxury fashion an #immersive experience.

The Challenge for Luxury in 2024:  Rekindling desire in a market overwhelmed by "Luxury fatigue". As we approach the end of the year, a fascinating paradox emerges: the luxury sector, traditionally bold and visionary, appears to be treading cautiously. Far from the daring risks that captivate fashion enthusiasts, we’re witnessing more conservative product lines and communication strategies. Seems only “quiet luxury” brands are selling… But how can we restore the magic? Which brand will lead the way in reinventing luxury desire in 2025? Josep Font for Delpozo Fall 2017 Ready-to-Wear.

Ever wonder why you're drawn to that designer handbag or luxury watch? It's not just about quality – it's a carefully crafted psychological game. In our latest article, we explain and reveal: • The neuroscience behind luxury appeal • How scarcity marketing drives desire • The power of social status in purchasing decisions • Emotional manipulation tactics used by top brands Whether you're a marketing professional, luxury enthusiast, or simply curious about consumer psychology, this eye-opening piece will forever change how you view luxury brands. Read it now: https://lnkd.in/dQsNC4sZ Don't fall for the glitter – arm yourself with knowledge. Read now and share your thoughts below! #LuxuryBrands #ConsumerPsychology #MarketingTactics #BrandInfluence

🌟 Luxury DNA: Not Just a Fancy Term 🧬 Ever wonder why some brands just feel... special? Brand DNA isn't just marketing mumbo-jumbo. It's the secret sauce that makes luxury brands tick. 🔍 Think of it as the brand's unique fingerprint. For luxury, it's all about that “je ne sais quoi” – the story, the craft, the heritage. It's what makes a handbag more than just a bag, or a watch more than just a timepiece. Ready to uncover your brand's DNA? Let's chat. We're the gene detectives of the brand world. 🕵️♂️ https://lnkd.in/gudq7KE9 P.S. No lab coats are required, but a sense of adventure is a must! #LuxuryDNA #BrandMagic #LuxuryMarketing #BrandStory #TraceYourDNA #LuxuryBrands #BrandIdentity

Today I had the opportunity to attend the Vogue Business Index H2 2024 Live Webinar. Coming from a sustainability-focused perspective, it is really interesting to see how luxury brands are shifting towards a more sustainable business model, and whether previous attempts have been successful. Despite Burberry’s decline in rank, they are “one of the few brands to have implemented a hotline service to ensure the fair treatment of workers”. Throughout my studies at School of Design - University of Leeds, I have learnt how eductation is one of the key strategies for shifting consumer behaviour. Burberry’s ESG strategy effectively reduces the gap between stakeholders, which in my opinion is increasing consumers’ awareness of the fashion industry’s impacts. That being said, numerous luxury brands have taken a backseat on their ESG commitments. In 2023, “30% of luxury brands were aiming to be carbon natural by at least 2040”, yet this year only “17% of luxury brands” aim to be carbon neutral by 2040. On one hand this is disappointing to see. Furthermore, the Vogue speakers foresee that the only feasible method to achieving net zero is through legislation. On the other hand, we shouldn’t find ourselves stuck in a ‘Carbon Tunnel Vision’, brands should use other innovative strategies to reduce their impact. The index demonstrates how Hermès (whose ranking increased by 2) have increased utilising repair interventions by 13%, to prolong their product’s lifespans in order to delay end-of-life. ESG progress doesn’t necessarily only involve directly reducing carbon emissions, and luxury brands should be adopting alternative methods to prolong product lifecycles. As the speakers suggest, “rental & resale initiatives” have the potential to be extremely effective for ESG progression. All in all, I believe that the luxury fashion industry must view sustainability holistically and initiate positive changes across all of their business activities. I’m interested to see whether ESG progress will have declined even further come next year’s Vogue Business Index. Massive thank you to Vogue Business & Condé Nast for delivering such an interesting and thought provoking webinar, will definitely be attending future events! Sources: https://lnkd.in/gu2dGKFH https://lnkd.in/ggfmQm4u