.Carmen Bohoyo’s Post

View profile for .Carmen Bohoyo, graphic

North America Executive Lead of Auto, Retail and Hospitality Businesses @ Kantar | North America Sustainable Transformation Lead @ Kantar | MBA, ACC

📈What do we mean by difference? It is the perception of being #different to your competitors, and being perceived as setting the trend in the category. Difference is not the old-fashioned definition of differentiation, which was limited to product qualities. We’ve identified that successful brands create memories that separate the brand from others. If brands don’t set themselves apart, they risk falling behind. 𝗢𝘂𝗿 𝘀𝘁𝘂𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗹𝘆 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗼 𝗠𝗼𝗿𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝟱𝘅 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝗻 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀. Learn more about the Blueprint for Brand Growth and discover the evidence-based framework for marketers: https://lnkd.in/gKFUqBGE #BlueprintforBrandGrowth #Marketing #data #margin

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics