Calling all #freelancewriters and #editors - this is your invitation to join us for a throwback experiment! ☎️
Whenever you bring up the P word — PHONE — in a conversation with journalists, they tend to cringe.
Most of us have been past victims of the inglorious PR cold call, leading us to silence any calls from unrecognized numbers during the work day. Increasingly, we conduct interviews for stories via email. A very rare few (like Melissa Corbin) include phone numbers in their email signatures anymore.
It's fair to say that *most* writers would do anything to avoid a phone call with PR, which is precisely the reason we're flipping the script.
Next week on Pitchcraft™, we're conducting a live phone experiment in which lifestyle PR + journalists will be paired (based on their focus areas) to get on a call, talk through a series of prompts, have the chance to pitch, then come together as a large group to discuss the findings.
In a Fast Company article, Heather Hartnett wrote about the phone call being not only a lost art, but a lost chance at more meaningful, collaborative, and efficient conversations. She cited a UT Austin study that found people feel significantly more connected when using voice-based media.
Let's take journalist/PR relationship building out of our inboxes and away from our Zoom cameras for a moment, and rediscover the lost power of a phone call. Is anyone interested?
PR spots are reserved for our Pitchcraft members, but I'm inviting any interested journalists (writers, editors, producers, etc.) who are interested in joining us for this experiment on Friday, April 26, to fill out this quick form here: https://lnkd.in/e5Ffd_ig I'll be in touch! ☎️
#mediarelations #artofthephonecall #PRpros #publicrelations
