Is your marketing disability inclusive? Brilliant tips from Jamie Shields in this post!
Co-Founder, Disabled By Society. Registered Blind AuDHD Rhino, (Rhinos are just chubby unicorns with bad eyesight) 🦏
“How do I create marketing that is inclusive and representative of Disability?” I get asked this a lot. It can be hard to represent something that is visible for some and non-visible for others. How exactly do we capture the diversity of Disability? How do we create Disability representation in marketing? And how do we make it inclusive? 1. Represent physical Disability, not just wheelchair users. While it's great to represent wheelchair users, we need to remember that there is a whole diverse community of Disabled people out there. 2. Show people using stimming tools/devices in the workplace. Let's normalize and reduce the stigma of using stimming tools/devices in the workplace. 3. Show people utilizing workplace adjustments/accommodations. There are so many adjustments/accommodations to choose from: screen readers, large monitors, elevated desks, ergonomic chairs, adapted keyboards, etc. 4. Show off your sensory rooms/quiet spaces and accessible working spaces. 5. Showcase the diversity of Disability. Disabled people are not just white. 6. Spotlight your Disability groups/networks/employee resource groups. Hold live events and share the work you are doing internally. 7. Share news about your latest Disability policies, partnerships, awards, accreditations, commitments or actions you're taking to create an inclusive equitable workplace. 8. Use actual images of your employees where you can. Stock images are so overdone, and everyone tends to use the same. Be authentic. 9. Attend Disability events, job fairs, charity events, and share with your network. Go beyond corporate responsibility and support local grassroots work. 10. For the love of inclusion, make your content accessible. Add alt text and image descriptions to images. Add captions and audio descriptions to videos. Don't overuse or replace words with emojis. Write in clear, jargon-free language. Use capital letters for each new word in your hashtags. Make accessibility part of your marketing team's process, not an afterthought. These are only some tips to get you started. Be creative, be innovative. And please be accessible. Image Description: The background is filled with outlines of stick people, whilst some are solid colours, representing visible and non-visible Disabilities. A text box with a purple trim reads “If you're only representing Disability at certain times of the year, (Disability Pride Month, IDPWD etc..), then you’re missing the point of representation.” #WednesdayWisdom #DisabilityInclusion #DiversityAndInclusion #Marketing