In 1961, the USA was engaged in a space race with the Soviet Union and they were losing. In a bold effort to take the lead, President John F Kennedy vowed to put a man on the moon by the end of the decade. It would be a huge undertaking but one that could be achieved if the nation got behind the vision. A year later JFK was visiting NASA to see how the project was going when he spoke to a cleaner sweeping the floors. The story goes that JFK asked the cleaner what he was doing and the cleaner replied ‘Mr President, I’m sending a man to the moon’. JFK’s clarity in the communication of his mission to ‘put a man on the moon’ had been successfully defined and communicated. Everyone knew what they were doing and why they were doing it. Company mission statements rarely unite and excite the teams who are meant to be carrying them out because they lack something important - a mission. Your mission statement should be something that everybody in the company knows. It should inspire and unite your team. Read our latest blog here: https://buff.ly/4c6ERNS Sign up on the website to receive weekly business success tips. #missionstatement #businesssuccess #smallbusiness
