One thing we’ve learned is that if you spend time focusing on the process of segmenting the market on benefits and are willing to do the work necessary to determine the benefits that customers want, you will be rewarded with an excellent view of your market. But how do you segment your markets by benefits? First, identify the benefits of your market, using techniques like laddering, explained in our book The Brand Benefits Playbook. To make sure the benefits are clearly identified, define each benefit so that the people in your organization who work with customers and segmenting the market are on the same page about what the benefit means. In our experience, not clearly defining benefits leads to disagreements among the people responsible for the brand. Defining benefits clearly helps not only when you are segmenting the market but also later, when you are thinking of ways to increase customers’ perceptions of those benefits. This process will provide you with a better view of your market. We’re here to help: https://lnkd.in/dsGx_TyD

We don't like to point out mistakes, but....    If you think you don't have competition, you're limiting your brand's potential.    Why? We'll tell you!    Brands that don't analyze their competition miss out on this:    1. Insight into Market Trends: Gain understanding and insight into opportunities to leverage emerging trends.    2. Identify Strengths and Weaknesses: Zero in on competitors' successes and shortcomings - and do better!    3. Discover Untapped Opportunities: Spot gaps in the market and capitalize on unmet consumer needs.    4. Benchmark Performance: Compare your brand's performance against competitors. Set goals to exceed expectations.    5. Refine Your Unique Selling Proposition: Identify what sets your brand apart and refine your value proposition.    YES - YOU HAVE COMPETITION.    Identify who that is, analyze what they do and how they do it, and make strategic decisions and drive your business ahead of the pack!    #spyoncompetition #competitoranalysis #beatyourcompetition #standout #growyourbusiness

Ever find yourself secretly looking at what you're competitors are up to? You should be. Understanding their moves allows you to stay ahead, identify opportunities, and refine your own strategy. When it comes to brand strategy and meeting the demands of your market, knowledge is power. #BrandStrategy #CompetitiveEdge #CompetitorAnalysis

As 2025 approaches, now is the perfect time to prepare your business for success in the new year. We are ready to help you start the year strong with strategies that ensure growth, efficiency, and sustainability. 𝗧𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗟𝗜𝗠𝗜𝗧𝗘𝗗-𝗧𝗜𝗠𝗘 𝗢𝗙𝗙𝗘𝗥—enjoy a 𝟭𝟬% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 on any of Cross Industries' marketing or business services. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱: ✅ Review Your Goals – Reflect on the past year and set new, clear objectives for 2025. ✅ Streamline Operations – Evaluate your processes and find ways for you to work smarter. ✅ Market Your Brand – Create a fresh marketing strategy that aligns with your new goals and target audience. Let’s make 2025 your most successful yet! 📧𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆: info@crossindustries.co.za 𝗧&𝗖𝘀: •⁠ ⁠Discount applies to the total amount after final approval is received by the client on the project/service selected. •⁠ ⁠Service(s) should be booked before or on 𝟭𝟱 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟱. •⁠ ⁠For more information regarding our T's & C's please visit our website. www.crossindustries.co.za #NewYearReadiness #BusinessGrowth #CrossIndustries #PlanningForSuccess #NewYearNewGoals

🚀📚 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐚𝐧 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲 𝐟𝐨𝐫 𝐂𝐨𝐥𝐠𝐚𝐭𝐞'𝐬 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐭𝐨𝐨𝐭𝐡𝐛𝐫𝐮𝐬𝐡 This comprehensive analysis covers: •            Market strategies •            Consumer insights •            Innovative approaches Whether you're an MBA student, a marketing enthusiast, or just curious about brand strategies, I hope you find this resource valuable. Let me know your thoughts! #marketingstrategy P.S - This deck is from a few years back, you can use this format as a reference

Picture this: You’re wrapping up a busy Friday, and you wonder how your brand is truly perceived. At Kichata Research, our brand perception survey offers a window into your business’s reputation, uncovering the insights you need to refine your strategy and increase profitability. We provide a deep dive into how customers view your brand, helping you understand what resonates and what needs improvement. By leveraging these insights, you can enhance your market presence and align your offerings with customer expectations. Don’t miss the chance to see how your brand stacks up. Explore our survey results and learn how we can support your journey to success! #brandperception #marketresearch #businesssuccess #kichataresearch

Competitor Review: The Key to Market Success! Conducting a competitor review isn’t just a “nice-to-have” – it’s essential for identifying market gaps and seizing growth opportunities! By analyzing what others are doing well (and not so well), brands can position themselves to meet unmet customer needs, innovate strategically, and stand out. Ready to take your brand to the next level? Discover how our team can help at weareurbane.com/aboutus #marketstrategy #competitoranalysis #branding #growth

📚Brand tracking studies offer invaluable insights into consumer perceptions, market trends, and competitive landscapes, empowering you to make informed decisions that drive growth and success. 💼💥 Discover the keys 🔑 to success with Dynata's latest guide: "10 Things to Keep in Mind When Planning Your Next Brand Tracking Study." 📈💡 Download your copy today 👉  https://lnkd.in/gn-42XCu?... #marketresearch #brandtracker #guide

This week in my business marketing class, I learned about consumer markets and buyer behavior. Consumer markets include everyone who buys goods or services for personal consumption. Understanding consumer behavior is essential for businesses to effectively focus their marketing strategies. Buyer behavior refers to the decisions and actions people take when purchasing products or services. These decisions are usually influenced by cultural factors, personal factors, social factors, and psychological factors. By understanding these influences, businesses can better understand consumer preferences, target their marketing campaigns to their desired audience, and ultimately improve sales. This is why businesses go above and beyond to conduct research on consumer behavior in order to tailor their marketing strategies, create products that meet market demands, set optimal prices, and enhance customer satisfaction. By employing various methods such as surveys, interviews, focus groups, observations, and market research, companies can gain valuable insights into consumer preferences, decision-making processes, and attitudes. This knowledge enables businesses to make informed decisions, build stronger relationships with their customers, and ultimately achieve greater success. #byuh #businessmarketing #consumerbehavior #marketing #business Noah Jacobs Bret Grow

Great e-guide when you are planning to start or upgrade your brand tracker. Let me know if you need any support with that. #brandtracker #e-guide #smarterdecisions #poweredbydynata