Causeway Technologies’ Post

At Causeway Technologies, we're thrilled to unveil our new brand identity! This isn't just a change in visuals; it's a reflection of our evolution and our unwavering commitment to making construction and maintenance flow seamlessly. Our new tagline, ‘Make construction and maintenance flow,’ is more than just words—it's our core mission brought to life through innovative solutions. This rebranding marks the beginning of an exhilarating journey into a new era of innovation for Causeway and our customers. We're not just transforming; we're leading the charge in technological advancement within the construction sector with our groundbreaking platform, CausewayOne. On a personal note, this new brand really resonates with me. It symbolises a future where our work in construction technology not only enhances efficiency but also contributes positively to the world. It's a reminder that every line of code, every customer interaction, and every innovation brings us closer to a more connected and sustainable industry. #Causeway #NewBeginnings #Innovation #ConstructionTech

Kikin Brand Identity 🌲💸 Kikin is an early-stage UK startup that supports sustainable businesses with finance as they grow. Underpinned by a club-like visual language, earthy colours and bespoke illustrations, Koto created an identity with humanity at its heart, a place that gives like-minded (early-stage) founders the access to information and funding usually saved for the biggest and baddest companies. At the core of every brand is a solid idea. For them, this idea was ‘Move Together’. The logic: give good, get good back. An alternative to traditional financing that is built around backing better business between people and the planet—real change comes towards a common goal. I love the brand. It feels warm and welcoming in the otherwise coooold world of finance. The offers not bad either: you pay +- £51,5K back on £50K borrowed, if over 4 months. And you can get further discounts for ESG accreditations. What ya think? 🤔💬⬇️

Think beyond being green. 💚🤔 I mean the literal color green 👀 Many “sustainable” brands default to this color at a cost. Branding is about standing out. But when you look just like everyone else? You risk becoming forgettable. So, how can you visually show your values without going green? I share some alternatives here. Remember: How your brand looks plays a big role in keeping you memorable! P.S. I’m finally tackling my fear of video posts! 👍🏾 or 👎🏾? Let me know if it’s easier or harder to engage with. 👉🏾 What’s your take—should all responsible brands stick with green, or is it worth exploring other options? >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Hi, I’m Sarah 🙋🏾♀️ I share how travel/hospitality startups & SMBs can: ✨ Attract the right customers through branding & design ✨ Support the people & places they serve

✍️✍️ What is Blue Ocean Strategy? A brand differentiates a product from other similar products and enables it to charge a higher premium in return for a clear identity and greater confidence in its function. A brand is also likely to survive longer than just an undifferentiated product. A brand is similar to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. All of these are provided by the brand owner and need to be constantly looked after to keep the brand relevant to the target it intends to sell to.

A peek behind the magic! ✨ Here's a glimpse into the creation of our latest brand launch: Yavnikaa We've used a major thread of creativity while working on Yavnikaa's digital image. Stay tuned for more such brand launches! 😀 👉 Let us know which part or element excites you the most in the comment section...… #Branding #BrandIdentity #CaseStudy #Innovation #Creativity #InfinityAdvertisingServices

We recently caught up with Mário Braz de Matos, Co-Founder and Managing Partner at Flying Fish Lab for an in-depth take on the Jaguar Rebrand. "Importantly, the rules you choose to break should never undermine your brand. The key lies in striking a balance – being different and disruptive while honouring the foundational principles that maintain your brand’s credibility, meaning, and integrity. Introducing something new in the context of your category or brand, requires you to provide consumers with reassurance regarding the context: what is this about, what category are you talking about, what is the brand, what are you offering, how is that new and how does that matter to me?" 🚗 🚙 🛻

Ofcourse quality is important but D2C is prediminantly (according to me) a branding play. I dont think creating a new category/product is the right way to go. Take an industry where really the old boring brands already exist and make it cool. Existing brands mean a market exists that is decently organised. Sometimes founders (I have been guilty of that), in the name of innovation, try and reinvent the wheel. Keep it simple.

Property Branding! but don't overlook a company brand (if you can ) only multiple properties in one market affords you the opportunity to build a strong and recognizable brand - leverage it!

Close your eyes and think about the infamous East-coast / West-coast hip hop war of the mid 1990’s. Now, instead of Biggie and Tupac, imagine the feud is between someone wearing a sharp Politix suit and someone wandering around the office with a kale salad. Still with us? Great. Instead of battling over hip-hop, imagine they’re beefing about innovation—what its job is and where it should sit within the organisation. On one side, you’ve got the team that believes innovation’s job is to serve the brand team. It should help close budget and portfolio gaps or seize tactical opportunities opened by customers. Reactive, practical, and tight to the core. On the other side? The long-term thinkers. They see innovation as a strategic tool to deliver on big-picture objectives and purpose. Building incremental new platforms, solving unmet consumer needs, and, if necessary, replacing the core entirely. Where you sit in this debate shapes your view on where innovation belongs. Should it be under the brand team? A free agent out on its own? Part of R&D? Well, firstly, this debate shouldn’t be had at the water cooler. The water cooler is a place where we talk about Love Is Blind. Everybody knows this, so just cut it out guys. Instead, let’s argue on the internet like all sensible people do. Here’s our take: 1️⃣ The role of innovation needs to be clear at the strategic, organisational level. Is it here to strengthen the core or explore beyond it? This decision sets the tone for everything: placement, resources, and measurement. 2️⃣ Alignment is crucial. When innovation’s purpose isn’t clearly defined, it ends up in the wrong place, with the wrong metrics, the wrong budget, and—surprise—the wrong outcomes. It’s a mess from day one. 3️⃣ The timeline matters. Short-term firefighting? Long-term transformation? You can’t decide where innovation sits without first agreeing on how soon it’s expected to deliver. We see organisations stumbling at this first hurdle all the time. They haven’t defined what innovation is supposed to achieve, so it’s set up to fail from the beginning —wrong structure, wrong targets, wrong everything. So let’s settle this beef. Should the innovation team sit on its own, away from the core, close to it, or with the brand team? Our two cents: Start by investing the time and energy to determine its true job (or jobs). And then, let’s move on to the next bit. TL;DR: Innovation fails without a clear job. Define its purpose, then structure it right. 🎤 Now, over to you: Does your organisation’s innovation structure have a clearly defined role? Or is it just winging it? Let us know in the comments. For more on this subject: 👉 reach out to us to chat 📚 read this: https://lnkd.in/gjkwwusk #Innovation #OrganisationalDesign #FutureOfWork #StrategicThinking #DisruptiveInnovation #CorporateStrategy

How do you build a 100 year brand? And in a culture that increasingly prizes rapid scaling, exit and aggregation, is the goal of creating a brand that endures even relevant? It is. And (putting on my sustainability marketing hat here) it will gain in importance as we necessarily shift our thinking toward building things that create good for generations, not just for the next quarter. One of my clients is methodically putting together the infrastructure of a building company that will construct homes that last, and remain relevant and attractive - for hundreds of years. The brand is core. It expresses the vision, and acts as a flag to rally around. Check out the attached story. Completely different sector. But somehow, the same foundational brand elements. If you have a vision of building a brand that endures, happy to chat. #brandstrategy #growthstrategy #brandsinvestorslove