CBS News and Stations’ Post

📻Dive into the world of community radio with 'Community Radio: 100 Answers to Make Waves' by N. A. Shah Ansari. 🎙️This comprehensive handbook offers a roadmap for launching and excelling in community broadcasting. From setting up stations to crafting engaging content, find expert advice on every aspect of community radio. 📘Unlock the wisdom of Ansari and industry professionals as they tackle a hundred critical questions, providing actionable strategies and real-world examples. 🌊Whether you're a budding broadcaster or a community leader, this book is your toolkit for amplifying local voices and fostering positive change. Don't just read – make waves!  #AstitvaPrakashan #CommunityRadio #Broadcasting #LocalVoices #PositiveChange #RadioRevolution

Arts & Culture | The Outlook for Public Radio by Adam Scull https://lnkd.in/eyMQRstw The domain of public broadcasting is at a critical juncture, characterized by a significant shift in the direction of integrating conventional broadcasting with digital mediums. This evolution aims to extend its reach, encompassing a wider range of individuals. The significance of this shift even as the terrestrial broadcast audience faces a downward trend is highlighted by the strength of National Public Radio’s digital channels, which have maintained their reach. Notably, NPR has encountered a significant decline in weekly audience, paralleled by PRX’s decrease in earnings. These developments highlight the dual nature of the current broadcasting environment for public radio.

📺 Gray Television, a leading broadcast company, prioritizes delivering quality news while optimizing digital engagement. Learn how they achieved: 📈 20% ↑ in article views/session 📈 22% ↑ in homepage CTR 📉 -5% ↓ in homepage bounce rate Check out the #CaseStudy to see how they did it with Taboola Homepage For You! https://ow.ly/UcvE50Rw9Vh #AudienceEngagement #TaboolaHomepageForYou #DigitalPublishing #DigitalMarketing #NewsIndustry

Why Trust Your Brand's Story to Anyone Less Than Professional Broadcasters? See a Periodontist's emergency expertise brought to life by our broadcasting pros. Discover the power of professional storytelling in showcasing brand trust and urgency. Don't let your story go untold; connect with us on LinkedIn to book an appointment. Elevate your message, with us. 🎥🚨 #ProfessionalStorytelling #BroadcastYourBrand

Regulating TV and on-demand access services is such an important part of what we do at Ofcom. Amar and Liam's reflections in the video below explain why far better than I could in this post! More information on our website - including plain English summaries and BSL video summaries of the Access Services Code and best practice guidelines: https://lnkd.in/ehHsCUQk

#FirstNations, #Inuit, and #Métis broadcasters, we're seeking your expertise! How can #broadcasting in Canada better serve Indigenous communities? What do you propose for the #Indigenous #broadcasting policy? #IndigenousVoices https://ow.ly/v3zs50SCuQ6

The broadcast networks prepare to unveil their schedules, starting with CBS tomorrow, May 2. Needless to say, the broadcast pilot season is no longer the industry obsession it once was this time of year, with back-to-back disruptions from the pandemic and the dual Hollywood strikes providing the proverbial final nail in the coffin of the decades-old pilot cycle. But for tradition’s sake, here are some insights into the networks’ current development plans.

Profitable Sales Promotions - By John Lund Marketing a station is more than just broadcasting; it's about enticing potential listeners to choose your station and invest their time in it. Radio promotions are crucial to this strategy as they create station awareness that can significantly influence listeners' decisions. Have a definite objective for every promotion under consideration. All promotions on your station should fulfill at least one or more of the following criteria: Read more... https://bit.ly/48H9ubi

"GB News Reports £42 Million Loss Amidst Digital Renaissance in Media Consumption" 📰 Exciting developments in the media industry! GB News reports a significant growth in its online audience despite a £42 million loss. The broadcaster's pre-tax losses surged by nearly 40% over the last year, yet it has managed to expand its digital presence significantly, with online page views soaring by 431% to 51.9 million. Despite these challenges, GB News remains a prominent player in the broadcasting industry, offering diverse perspectives and attracting attention from audiences across various platforms. Click the link to watch the video https://lnkd.in/erwyk9SN #GBNews #MediaIndustry #FinancialNews #DigitalTransformation #Broadcasting #MediaConsumption #FinancialReport #OnlineAudience #NewsUpdate #BroadcastingIndustry

"TV is Dead." In early 2023, this was the buzzword in the media industry with #TataIPL going #Free on digital. What happened after that is truly remarkable to note: 1. #IPLonStar grew 36% and delivered #highestever reach of 50.5 Cr. The previous high was #electionyear 2019 - 47.8 Cr. 2. #WTC2024 became the most viewed single test with 12.5 Cr tuning in for the match. 3. #AsiaCup23, a 13-match event (also free on mobile), was viewed by 30.6 Cr Indians. 4. #WorldCup23 (also free) reached 52 Cr Indians. 5. #PKL10 (free too) is creating records - 28 Cr viewers in half season, almost the number of viewers who saw season 9 on Linear. 6. #PL2324 is almost 2X of last season, with 30% matches to go. #Incredible, isn't it? 8 out of 9 TV viewers in #India have watched some sports in the year 2023 on #Television. 2/3rd watch IPL on Star. Post covid, TV saw a large dip; in 2023, it's back roaring! #LinearTV is here, healthy, and growing. Unlike the West - cable in India is far cheaper than leading OTT platforms (and data cost). This is the #IndiaStory! #believe #sports #DisneyStar #StarIndia #sportsbiz #broadcastmedia #liveentertainment Santhosh S Sanat Narayankar #premierleague