CDC Foundation’s Post

Non-alcoholic options aren’t cannibalizing alcohol revenue… ..they’re complementing it. New report from NielsenIQ shows an astounding 94% of non-alc consumers buy full-proof spirits in the same visit. #Nonalc buyers also spend 59% more on Total Alcohol versus those that exclusively buy alcohol 🤯 In other words, they’re your most valuable #customers. So what are some Top Tips to make your no & low options fly off the shelves? 👉 Prioritize: Visibility can make or break your non-alc section. Make sure your leading products are at eye level and place best-sellers from left to right. 👉 Invest in high-impact #POS: Shelf talkers and aisle violators increase awareness and drive #sales. 👉 Display non-alc in a second location: The storefront window, an endcap, case stacker, floor display, and barge inclusion are all great options. 👉 Know your products: There’s a whole array of non-alc products from mixers and RTDs to direct spirit replacements. Do a tasting, speak to your reps, and educate your staff. 👉 Take advantage of seasonal opportunities: The ever-popular Dry January drives huge volumes of non-alc sales during a traditionally down month for liquor. Display non-alc options prominently with Dry January messaging to capitalise on the moment, in-store and on-menu. Even on holidays like Thanksgiving and Cinco de Mayo, you can expect a substantial surge. 👉 Align promotions & activations: Enhance market penetration by aligning promotions with key calendar periods and #innovative product pricing. 👉 and as always, invest in high-quality, #customised design.. What other tips & tricks do you recommend? https://lnkd.in/eyrN6AHB

Freeze-Dried Candy: A Sweet Spot for Growth Freeze-dried candy has exploded in popularity recently, captivating consumers with its unique texture and intensified flavors. But is this trend just a fad, or is there a lasting opportunity for retailers and distributors? Recent sales data indicates that freeze-dried candy is far from a fleeting craze. It's experiencing substantial growth, outpacing traditional confectionery categories. The appeal lies in its novelty, versatility, and surprisingly long shelf life. Here's a snapshot of what's driving the freeze-dried candy boom: **Novelty: The crunchy, melt-in-your-mouth texture is unlike anything else in the candy aisle. **Intensified Flavors: The freeze-drying process concentrates the natural sweetness and enhances the fruit or candy's original taste. **Healthier Option: Often lower in sugar and calories than traditional candy, it appeals to health-conscious consumers. **Versatility: Can be enjoyed alone as a snack, used as a topping for yogurt or ice cream, or even incorporated into baked goods. **Long Shelf Life: Perfect for stocking and displaying, minimizing waste and maximizing profit potential. Retailers and distributors looking to capitalize on this growing trend should consider expanding their freeze-dried candy offerings. With the right product mix and creative marketing, it's possible to tap into a new and loyal customer base eager for innovative sweet treats. If you haven't tried #BlissLife #FreezeDried, take a look at what this #USMade brand has to offer and reach out for more information. support@CPGConduit.com

Dry January hit French booze sales hard - Off-trade sales of wine, beer and other alcoholic drinks fell by 6.4% in January compared to 2023 figures. Across a six year period alcohol sales in France have been dropping each January, with 13% less alcohol sold in 2024 than in 2018, while at the same time non-alcoholic beverages, including low- and no-alcohol wine and beer has surged by 48% in the same time period. One in three French consumers had purchased low- and no-alcohol products with almost half of them being under the age of 25 years old Consumption of no- and low-alcohol drinks is set to increase by a third by 2026. Volume CAGR is forecast at 7% between 2022 and 2026, compared to +5%, 2018-22. Non-alcoholic products are set to spearhead this growth, and are expected to account for over 90% of the forecast total category volume growth #alcoholicbeverages #france #vins #bière #vinsfrançais #alcoholfree #lowalcohol #noalcohol #wines #frenchwines #lowno #dryjanuary

Lately, I’ve noticed the mocktail list sounds as good, if not better, than alcoholic options on the menu. Any number of reports will tell you that people are trying to live healthier, however, if you’re a brand selling alcohol, this market is still ripe for return… NielsenIQ found that non-alcoholic buyers are actually worth more than those who exclusively buy alcohol alone. Though they’re cutting back or shifting priorities, they’re still drinking. U.S. adults who opt for non-alcoholic beverages are spending 50% more within the overall alcohol market than those who only buy alcoholic beverages, and the vast majority of mocktail fans are still purchasing standard spirits. There could be any number of reasons to explain the data. They may be occasional drinkers, prefer to drink at home, or purchase alcohol for gifts. Or they go all out every once in a while! It’s hard to say. The point is that you can’t solely rely on a generalization or trend to predict buying decisions. It’s about bridging the say-do gap. They’re “saying” they want to be healthier, but their actions are more nuanced. There’s also people like me who prefer wine, but may be enticed every so often when they see a refreshing mocktail on the list! By taking a data-driven approach, beverage brands can cater to the evolving preferences of a generation that's both health-conscious and adventurous. Data trumps assumptions.

Lindt & Sprüngliüngli(USA)Inc.'s #darkchocolate #lawsuit raises big questions: How will claims of #heavymetal content affect #consumertrust and industry #transparency? 🧐 With growing demand for #clean, #premium #ingredients, the #bakery and #snacks sector could see ripples. Is this a warning sign for all? https://lnkd.in/eyC4yFjt 🌍 #FoodSafety #BakeryIndustry #Transparency #DarkChocolate

SQL populate category values to the last not null values input: chocolates 5-star Null DairyMilk Null Perk Null eclair Biscuits Britannia Null Good Day Null Boost output: chocolates 5-star chocolates DairyMilk chocolates Perk chocolates eclair Biscuits Britannia Biscuits Good Day Biscuits Boost Table : create table brands( category text, brand_name text ); insert into brands  (category,brand_name) values ('chocolates','5-star'), (Null,'Dairy Milk'), (Null,'Perk'), (NULL,'eclair'), ('Biscuits','Britannia'), (Null,'Good Day'), (Null,'Boost'); with cte1 as (select *, row_number()over() as rn  from brands), cte2 as (select *,lead(rn)over(order by rn) as next_rn from cte1 where category is not null)    select cte2.category as category,cte1.brand_name as brand_name from cte1   inner join cte2 on cte1.rn >= cte2.rn and (cte1.rn < cte2.next_rn or cte2.next_rn is null);  ;

Bloody "lead" Sweet....It's disheartening news for chocolate lovers around the world, especially those who enjoy premium brands. A recent lawsuit has surfaced, alleging that Lindt’s dark chocolate – a favorite of many, including myself – may contain toxic metals like lead or cadmium. As someone who has always appreciated the rich taste of Lindt, reading about these findings was both surprising and concerning. The most unsettling part is the company’s response, which defends its practices as meeting existing quality standards without acknowledging that “meeting standards” might not necessarily mean using the best, safest ingredients. This raises an important question: how do we balance quality, safety, and transparency in food production? As consumers, we deserve products that align with both taste and health standards. For now, this is a reminder that even beloved, premium brands are not exempt from scrutiny, and transparency is essential for trust. I hope Lindt and others in the industry take this as an opportunity to improve and ensure their offerings are as safe as they are enjoyable. #FoodSafety #ChocolateLovers #ConsumerTransparency #sweet #health

MAPLE SYRUP, WATER, and CARAMEL COLOR represent some of the best selling CPG ingredients by estimated monthly revenue for the food category 'Maple Syrup'. Follow @globalsavors for more. #FoodManufacturing #Ingredients #vegan #foodstartup #bfy #fairtrade #foodandbeverage #cpg

Coca-Cola is discontinuing its spiced soda flavor, a product introduced as a seasonal offering. The decision comes after evaluating market response and consumer preferences. Despite its limited-time appeal, the brand has decided to focus on its core and more popular products moving forward. The move aligns with Coca-Cola's strategy of refining its product portfolio based on performance and consumer demand. #madaboutmarketing #madaboutmarketingg #CocaCola #ProductStrategy #BrandUpdate

I often find myself intrigued by the snacks and drinks available on the US market, but hadn't really considered the fact that the same would be happening on the other side of the pond! I think we can all agree that Dairy Milk, Mini Cheddars, and Hula Hoops are absolutely top-tier snacks, so I'm not surprised they're the ones most in demand. What other snacks do you think our American cousins are missing out on? For me, I don't know how they're missing out on sherbet-based treats like Sherbet Fountains and Dip Dabs! 🤤 #foodmanufacturing #USMarket #UKMarket