Amplified Intelligence’s Post

Ad fatigue is a common challenge—but it’s not an insurmountable one. Learn practical steps to rejuvenate your advertising strategy and maintain high engagement levels in our newest blog post. https://hubs.li/Q02vxvYr0 #AdFatigue #MarketingSolutions #AdInnovation #BusinessGrowth #EngagementStrategies

Are you optimizing your ad campaigns like a grand master, seeing the whole board? Or are you focused on just one piece at a time? True ad effectiveness requires more than just data—it demands strategic insights. Checkmate your competition by reading our article here: https://lnkd.in/g-43g8sm

Valuable insights from Paul Riismandel! It’s much more important to be “insights-driven.” Insights are where the rubber meets the road. Or, more precisely, where data meets meaning and purpose. It’s where we find the story that explains the outcome, and informs the roadmap. #podcastadvertising #podcasts #numediamix #marketing #demandgeneration

Valuable insights from Paul Riismandel! It’s much more important to be “insights-driven.” Insights are where the rubber meets the road. Or, more precisely, where data meets meaning and purpose. It’s where we find the story that explains the outcome, and informs the roadmap. #podcastadvertising #podcasts #numediamix #marketing #demandgeneration

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝗺𝘂𝘁𝗹𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? The PPCSurvey asked 1.041 marketers, 66% responded attribution. But why? Aren’t Media Mix Modelling or Uplift Studies going to replace attribution anyway? A clear answer, no. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗱𝗲𝗮𝗱, 𝗶𝘁’𝘀 𝗯𝗿𝗼𝗸𝗲𝗻. Media Mix Modelling or Uplift Studies are great to show if revenue would occur without a specific channel or campaign (the pure definition of incrementality) but they do not replace the daily need for attribution. Seasoned marketers understand the imperative of fixing attribution to succeed in multi-channel advertising. They use tools such as MMM to complement the limitations of attribution. Big shout out to Miles for enlightening us with these survey insights in his weekly newsletter. 🙌

Wondering how to make your advertising stand out in the digital landscape? 📊 Media planning services are the secret sauce! Dive into the research, strategy, and analysis that lead to impactful campaigns. Ready to level up your advertising game? Learn more at https://buff.ly/43qKtNZ #AdvertisingStrategy #DigitalAdvertising #DigitalMarketing #ImpactfulCampaigns #LevelUpYourAdvertising #MarketingServices #MediaPlanning #ResearchAndAnalysis

According to our H1 2024 Advertising Outlook Report, only 11% of respondents felt they have fully synchronized media and creative processes. 🖥️ 🎨 This creates a ripe opportunity for companies to utilize comprehensive Creative Ad Tech platforms like Flashtalking by Mediaocean. To check out more insights and learn about industry trends, download the full report. #MediaoceanOutlookReport #AdTechTrends #Advertising #MarketingTrends https://loom.ly/0Br0kuU

🚀Our Measurement Manifesto helps advertisers, planners and publishers understand the benefits of transforming brand advertising perceptions from a cost into a powerful investment, right through to valuing passive measurement. Our manifesto also embraces media fragmentation and truly understands the magic of a cross-media plan. Ready to elevate your brand's future success? Dive into our manifesto videos for game-changing insights here: https://lnkd.in/eSxB7QsG #BrandLift #AdvertisingEvolved #OnDeviceManifesto 🌟

The digital advertising industry is in the middle of a huge evolution… and it will never be the same with this new measurement tool. Are you paying attention yet? Kay Schneider, SVP Global Product and Business Development, explains in his new blog post how attention metrics are 🚨essential🚨 for advertisers looking to get ahead in the post-cookie era. Check it out to understand how measuring attention isn’t a replacement for third-party cookies, but an essential tool for a transforming industry. https://lnkd.in/eWA7vquH #AttentionMeasurement #DigitalAdvertising #DigitalMarketing #ShowHeroesGroup #BetterMedia

Attention is the lifeforce of the digital ad industry — without it, results are impossible to come by. However, retaining consumer attention poses an ongoing challenge for marketers. So how can marketers level-up their measurement toolkits to take an attention-first approach toward their campaigns? Join us on May 2 at 12 p.m. ET for Attention Pays: How to capture attention that drives results.