Champion Communications & PR’s Post

The hotter the take, the better the op-ed. We get a lot of questions from clients on opinion pieces such as when to write one, what topics to focus on, and how to make sure it ends up being published. To put it simply, speaking on a hot-button issue with authority, attention-grabbing facts, and compelling language, all while taking advantage of timeliness, is the key to op-ed success. Take this paragraph pulled from an editorial on the California wildfires that was published today via Bloomberg by Mark Gongloff: At some point, policymakers and the people living in risky places will have to decide when enough is enough. How many times should we pay to rebuild a home on a wildfire-prone California hillside or a flood-prone North Carolina beach? How many first responders’ lives are worth risking so people can have beautiful views? When does insurance become a Band-Aid on a gushing wound? This language is exceptionally compelling and paints a vivid picture for readers. As we see more about all that is unfolding down south, we’re thinking about those in California who are displaced, who have lost their homes and livelihoods, as well as first responders. You can read more here:  https://lnkd.in/gE8wiRPw

California Fires Expose a $1 Trillion Hole in US Home Insurance

California Fires Expose a $1 Trillion Hole in US Home Insurance

bloomberg.com

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