For today's tech heroes, the quest to capture the hearts, minds and wallets of consumers, investors and stakeholders has grown increasingly perilous. 🐉 From standing out in a oversaturated marketplace to weathering the storm of public scrutiny, the challenges facing tech companies are myriad. These trials do not have to be ever-daunting, however, and standing out from the crowd doesn’t have to be a Herculean task. ⚔ In this guide, we outline a roadmap of actionable PR tactics and strategies tech companies can take to create impactful narratives that shape perceptions, build credibility and carve out their unique identity in a crowded marketplace. 💪 ➡ Read the full guide: https://lnkd.in/gUkqCV33 #b2btech #publicrelations #pr #tech #climatetech #fintech #retailtech #socialmedia #contentstrategy #prstrategy #crisispr #crisiscommunications #mediarelations
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It’s not ego. 🫥 It’s strategy. Building a personal brand is just another way of building a brand. It helps you gain Expertise, Authority, and Trust. Maybe even Experience. Hello Google. I’m happy to announce that I’ll be speaking at the launch event of Communicate Fintech by Drofa Comms on 24 June! Along with top marketing and communications professionals, we'll talk about personal branding in fintech – why important, who needs, and how to build. Don’t miss out! A must for founders, opinion leaders, and marketing pros. See you at Rise! #personalbrand #brand #brandstrategy
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Technological change, regulatory upheaval and demographic shifts have started an evolution in the role of the advisor. Here are five important ways the modern advisor is different: 1. They embrace technology 2. They run their practice like a start-up 3. They are techs savvy 4. They are social media savvy 5. They are a partner in the client journey https://hubs.ly/Q02zy8YD0 #advisors #financialservices #practicemanagement
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UK Client Account Director | eCommerce Specialist | Multi-Channel Marketing Strategist | Business Advisor
If you had the choice to launch a model of an emerging tech product or an existing product and service business, which would you prefer ? Having launched both, an emerging tech product business once, where your pitch has to be convincing due to the rarity. And also being lucky enough to launch a business which tech products and services were openly on offer from other providers in a very competitive market place. I feel there is a huge difference, which should be recognised within the business community. RasDigital, specialist in #BusinessDigitalStrategy help scale-up businesses. #MultiChannelMarketing #DigitalMarketingAgencyExpert #TechnicalSEOAgencyUK
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🚀 Calling all NYC based Marketers! 🚀 The real question this year in marketing is "How do you do more with less?" So if you're ready to unlock the secrets of driving effective marketing with smaller budgets, then join us at our exclusive event as we delve into the strategies of the best challenger brands leading the charge in 2024. At Rival's Marketing Roundtable for New York Fintech week, we're bringing together top CMOs who have mastered the art of doing "more with less". They'll share their insights, tactics, and tools that have propelled their brands to success, even in the face of budget constraints. This isn't your typical conference - we're keeping it intimate to foster meaningful dialogue and exchange of ideas so spaces are strictly limited. As a full-service marketing agency specializing in category change, Rival is dedicated to helping financial services businesses of all sizes thrive. Whether you're a Fintech aiming to scale or an incumbent looking to innovate, this event is for you. Join us at #NYFinTechWeek for an enriching experience that will redefine the way you approach marketing. Limited spots are available, so reserve yours now! Registration link in comments. #MarketingStrategies #ChallengerBrands #Innovation #NYFinTechWeek Empire Startups - Everything FinTech
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Discover the trends that will shape the fintech narrative in 2025 in our Editor's Choice of the Week article! From AI-powered personalization to transparent, data-driven storytelling, fintech is evolving how it connects with audiences in a dynamic digital world. Article by Valentina Drofa, Co-Founder and CEO of Drofa Comms. #Fintech #Innovation #FutureOfFinance
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Prolific North asked me for my thoughts on Tech Trends for 2025. I went with disinformation because it’s no longer just fake news from politicians, brands are feeling the impact too. Check out my thoughts along with some ideas on tackling these challenges here - https://lnkd.in/eWSw8Bv8 #TechTrends #Disinformation #ProlificNorth
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Podcast Host & International Keynote Speaker | Retail Media, AI, Data Science, Strategy
I’ve seen tech investments fall apart when brands don’t have the right infrastructure to support them. I use a clear framework (people, process, platform) to ensure new platforms have the support they need to actually drive value for our business
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TOP 3 REASONS why Navigating the Future of Technology in Business isn't working for you: 1. Lack of strategic guidance. 2. Inflexible solutions. 3. Difficulty in adapting. Connect with us on social media. #FractionalCOO #BusinessTransformation #OperationalExcellence #StrategicLeadership #SmallBusinessGrowth #StartupSuccess #EmpowerBusinesses #FlexibleLeadership #BusinessInnovation #OptimizeOperations #PartTimeExecutives #EfficiencyBoost #ProfessionalGuidance #BusinessConsulting #SustainableGrowth
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