Really important points raised here Grace Tucker. Charities need to tell compelling stories, consistently. Focusing only on the urgent, crisis-driven moments (e.g., Christmas appeals) can disengage your audience so instead share stories of progress and impact. While advocating for year-round engagement, there’s no harm in having strategic campaigns around key moments like Christmas, but they should be framed in a way that reinforces long-term support.
Comms are for life, not just for Christmas! 🎄
Yes we're borrowing from one of our favourite charities for the tagline (bonus points if you can guess which*), but stay with us on this.
We all know Christmas is a time for charities to bring in donations for the new year, but so many are missing the mark with lazy fundraising and comms.
Rather than pouncing on the consumer or playing on their guilt, charities need to be engaging consistently, all year round.
Read our latest article by Grace Tucker (link in comments) to learn more about how charities can ramp up their comms in 2025.
What steps does your charity take to make impact all year?
*Ok fine, it's Dogs Trust!
#charities #fundraising #donations #christmas #charity #charitypr #blog
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