Charles Nicholls’ Post

Want the scoop on how #GenZ shopping behaviors influence retail media? The latest Insider Intelligence article discusses the need for a social presence, in-store tech use and a special NCS shout-out on advertising preferences. Read up at https://hubs.li/Q02n60tZ0 Thanks, Arielle Feger, for including us! #retailmedia #RMN #CPG #advertisingeffectiveness

🛍️ Social Shopping: The Next Big Thing? 🛍️ New trends show social shopping hasn’t fully taken off in the West, but platforms like TikTok & Instagram are still pushing for it! With short-form videos driving purchases, it’s clear there's potential. Will your brand hop on this trend to reach younger shoppers? 💡 #SocialCommerce #DigitalMarketing #eCommerce #SocialMediaMarketing #Prodigyconsulting

Some really interesting trends emerging in Europe around online shopping. The recent E-shopper Barometer research published by Geopost shows a growing trend toward #ooh being the preferred method of pickup and returns right across Europe. More fascinating insights from the same research here around social media commerce. #parcellockers

Social Media: a Revolution for E-Commerce Faster than we think, social media has transcended beyond a platform for sharing holiday photos and chitchat to become a powerhouse for e-commerce. The integration of shopping features within social networks has opened up new avenues for brands to engage with consumers, driving sales through innovative methods. Live Selling - This interactive phenomenon allows brands to showcase products in real-time, creating an immersive shopping experience. Consumers can view live demonstrations, ask questions, and make purchases on the spot, bridging the gap between online shopping and in-store personalisation. Group Buying - Leveraging the power of community, group buying incentivises users to purchase in numbers, often unlocking discounts and special offers. This not only fosters a sense of community but also amplifies the reach of products through social sharing. Authentic Relationships - In a market saturated with advertisements, authenticity reigns supreme. Brands that engage genuinely with their audience, providing value and building trust, are seeing higher conversion rates. Social media facilitates these connections, turning customers into brand advocates. Leading Social Commerce - Asia, particularly, is at the forefront of this social commerce revolution. Countries like China have seamlessly integrated shopping into social platforms, setting global trends. The success lies in the convenience and immediacy social commerce offers, aligning perfectly with the fast-paced lifestyle of modern consumers. As we look towards the future, social media will surely continue to play a pivotal role in e-commerce growth. Brands that adapt to these trends and prioritise authentic engagement will thrive in this new era of digital commerce. #socialcommerce #socialmedia #ecommerce #onlineshopping #socialshopping

Live shopping and social commerce are becoming powerful sales channels. By 2025, 40% of global shoppers are expected to engage with live shopping events, while influencer-led promotions will continue to shape consumer purchasing decisions on platforms like Instagram and TikTok. 💭 Insight: How can your brand leverage live shopping events to showcase your products in real time? #MacGregorBlack #SocialCommerce #LiveShopping #Ecommerce2025 #DigitalMarketing #SocialMedia

What did you buy from social media? 🛍️ E-commerce on social media is booming, transforming the way we shop. Therefore, it's no surprise that 74% of users admit to purchasing items they didn't need. But, this convenience comes with pitfalls—63% of shoppers regret their buys, and 67% believe it encourages overspending. It’s clear that while social media provides an easy shopping experience, it also promotes impulsive decisions. As consumers, we must be aware of these dynamics and make informed choices. "Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." - Amy J. M. #Ecommerce #SocialMedia #OnlineShopping #ConsumerBehavior #DigitalMarketing #ImpulseBuying #FinancialAwareness

Social commerce is where social media and e-commerce intertwine. Consumers scroll social media platforms like TikTok and Instagram for entertainment and information. More recently, consumers are using social media to browse and shop online. If brands want to reach a new pool of consumers, they must meet shoppers where they are. According to the 2023 Online Consumer Behavior Global Report by Rithum, 63% of consumers aged 18-25 said they had been influenced to make a purchase after seeing a product promoted by a brand on social media in the past 12 months. Among 26-35yo this is still more than half of consumers (53%) while it's 40% among 36-45yo. The report is based on a Dynata powered survey among 6,000 online shoppers across the US, UK, Australia, France, Germany, Sweden & Denmark. For more results visit the link in the comments 👇 #socialcommerce #onlineretail #consumerinsights #poweredbydynata

The future of shopping is here, and it's all about social retail! Dive into this fascinating article that explores how social media is revolutionizing the way we shop. From the rise of social commerce to the transformative impact on consumer behavior, this piece uncovers the key trends shaping the retail landscape. Don't miss out on the opportunity to stay ahead of the curve! Read the full article here: https://shorturl.at/moGJX #SocialRetail #ShoppingRevolution #DigitalTransformation #RetailInnovation #TechAhead

Did you know that: - 50% of consumers say that they would choose another retailer over a marketplace if there was “cheaper pricing” 💰 - 62% of global shoppers say that they intend to buy more through social media in the future 📣 Consumers are ready to shop around more in order to find the best price thus challenging the brand and channel loyalty of the past. I enjoyed upgrading my industry knowledge and am looking forward to more meaningful client conversations 💡 #growthmindset #digitalmarketing #consumerbehaviour #ecommerce

From seamless online-to-offline experiences to social commerce, #GenZ shoppers are reshaping the way brands interact with us. 📱🛍️    Find more such insights in this latest article by Owen McCabe as he dives into #ConnectedCommerce and its strategic adoption. I found the examples particularly insightful.   Read more 🔗 https://bit.ly/4d3pB3N