Charlie Williams’ Post

I’ve talked to several Grant Cardone fans recently about marketing. The conversation is usually the same “we need more deals, not more marketing” or “we need to track ROI from every single social post or blog”. And they do no marketing currently. They’ll mention or quote Grant Cardone as “the man” and talk about how they need to close deals like he does. The question I ask them is “how do you know who Grant Cardone is?” Then, silence. Because the answer is usually “I see him all the time on LinkedIn or YouTube, which is why I bought his books, attended his conference, etc”. And they’re reminded of GC every time they open their LinkedIn app. Even Grant himself has said that obscurity is the biggest enemy of your business. Word of mouth, networking, sales, lead generation…all important. But if you want to be a topic of conversation long term, in rooms where you and your sales team are not- you must “do marketing”, often and well.

MARKETING IS SIMPLE YET HARD Growing a business is a lot like raising a baby. NURSE: If a baby cries, it’s simple - (A) Is she sick? (B) Is it time to change the diaper? (C) Is she hungry? If none of the above, then… (D) She probably wants to cuddle Yeah, it’s simple… but any parent will tell you that reading a baby’s mind is THE hardest thing in the world. It’s the same for marketing. On the surface, it’s simple - Presenting the right OFFER to the right MARKET using the right MESSAGE at the right TIMING. (only 4 key variables) But to get it right… You’ll have to go through months of trial and error to find the perfect combination. And that’s why when I work with a new client, I always ask: “Is this a proven offer? (do you have any testimonials)” Because this helps us eliminate two variables - offer and market - so we can focus on dialing in the message. (we’ll solve the timing problem automatically when we build an Email Profit Engine) So… If you have a solid offer… and are ready to scale your business with the right MESSAGE… let’s cuddle… wait Wrong CTA. DM me, and let’s talk 🙂 Cheering for you, Wuyen

Marketing is interesting concept for me because it’s not just telling what you’re selling but more being something that’s worth noticing. If you are just interesting enough people will literally ask you to send invoices for them. When you are important enough people will ask how can they be your clients and send money to you. But still it always requires active actions from you to be relevant for your target audience. Activity is everything. But don’t swallow all the shitty pills these dork marketing gurus try to force to your mouth. You don’t need online course. You don’t need sales page. You don’t need premium client sales strategy. All you need is client who trusts you and wants to buy from you. Phone call. In person meeting. E-mail. Social media. Doesn’t matter. They all work when you actually DO them. Just act boldly and results will come. OR you can ask me to do it for yourself. Send me message and we will discuss about how can we help each other. Every remarkable business opportunity happens through conversation. Let’s talk, people. And listen. Let’s put our focus to understanding each other and we’ll make world better place. Let’s be in touch🙏🏻 Thank you❤️ 📸Mikko Joona

𝐃𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐭 𝐟𝐮𝐥𝐥 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 𝐎𝐫 𝐦𝐚𝐲𝐛𝐞 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐩𝐥𝐞𝐧𝐭𝐲 𝐨𝐟 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 𝐚𝐧𝐝 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐢𝐭’𝐬 𝐞𝐧𝐨𝐮𝐠𝐡? It’s a common thought, but it’s risky. Marketing isn’t just about finding more clients. Here’s why every business, even those that are “full,” should stay visible: 1️⃣ 𝘈𝘵𝘵𝘳𝘢𝘤𝘵 𝘉𝘦𝘵𝘵𝘦𝘳 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 Even if you don’t need more clients, wouldn’t it be great to have clients who fit perfectly with your services, value what you offer, and make work easier? Marketing helps you reach those ideal clients. 2️⃣ 𝘒𝘦𝘦𝘱 𝘠𝘰𝘶𝘳 𝘊𝘶𝘳𝘳𝘦𝘯𝘵 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 If you like your current clients, you want them to stick around. But if your competitors are out there promoting themselves and you’re not, your clients might start looking elsewhere. 3️⃣ 𝘉𝘳𝘪𝘯𝘨 𝘪𝘯 𝘛𝘰𝘱 𝘚𝘵𝘢𝘧𝘧 People want to work for companies that stand out. Marketing shows potential hires that you’re a leading choice, not just another business. 4️⃣ 𝘒𝘦𝘦𝘱 𝘠𝘰𝘶𝘳 𝘚𝘵𝘢𝘧𝘧 𝘏𝘢𝘱𝘱𝘺 A strong brand also gives your current team pride in where they work. Marketing helps your team feel part of something respected and reliable. 5️⃣ 𝘔𝘢𝘬𝘦 𝘙𝘦𝘧𝘦𝘳𝘳𝘢𝘭𝘴 𝘌𝘢𝘴𝘺 If referrals are important to you, marketing helps your referrers remember and recommend you first. Without it, even the best referral sources might start recommending a more visible competitor. 6️⃣ 𝘗𝘳𝘦𝘱𝘢𝘳𝘦 𝘧𝘰𝘳 𝘛𝘰𝘶𝘨𝘩 𝘛𝘪𝘮𝘦𝘴 If the economy takes a turn or a big client leaves, last-minute marketing won’t be enough to save you. A steady marketing effort means you’ll always have new leads, keeping you steady no matter what. Marketing is more than just getting new clients. It’s about building a brand that’s strong, stable, and future-proof. Even if you’re “doing fine” without it, a little marketing now can make a huge difference down the road.

Ever wonder how top brands turn strangers into loyal fans? It all starts with mastering the marketing funnel 🎯 🔍 Each stage — from capturing attention to building loyalty — plays a critical role in guiding prospects to become dedicated customers. Let's make it simple: 1️⃣ Awareness: Engage & attract 2️⃣ Interest: Nurture curiosity 3️⃣ Consideration: Showcase value 4️⃣ Conversion: Make it irresistible 5️⃣ Retention: Build lasting loyalty 🔑 Success lies in optimizing each stage. Ready to level up? Analyze your funnel and spot the gaps! 👉 Which stage challenges you the most? Let’s discuss! Follow Husnain Ali Zahid and let's upgrade your marketing 💬 Share your thoughts in the comments ♻️ Repost to help your network

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗡𝗼 𝗢𝗻𝗲 𝗞𝗻𝗼𝘄𝘀 𝗬𝗼𝘂𝗿 𝗟𝗮𝘄 𝗙𝗶𝗿𝗺 𝗘𝘅𝗶𝘀𝘁𝘀 Relying on word of mouth and referrals alone isn’t enough to grow in today’s competitive landscape. Sure, a strong reputation is valuable, but if potential clients don’t know your firm exists, reputation alone won’t bring them through the door. Marketing creates visibility. It tells people not only what you do but why they should choose you. Without it, your firm is invisible to the many clients who might need exactly what you offer. Actionable Tip: Start small by optimizing your online presence. Update your website, share educational posts, and engage in spaces where your potential clients are active. Marketing isn’t about selling; it’s about ensuring people know you’re here to help.

I love hearing when prospects and clients are getting business through word of mouth—it’s honestly one of the best compliments on your work and your reputation! The reality is that these days, most people still check a business online after hearing about it. So even when someone refers you, potential clients are likely Googling your name or searching for you on social media before they make a decision. The question is—when they do that, are they seeing the same value and professionalism you deliver in person? Building your online presence ensures that you’re capturing those referrals, showcasing your expertise, and giving clients confidence that they’re making the right choice. Plus, by having a strong online presence, you can extend your reach beyond the referrals you’re already getting. Word-of-mouth is the most powerful form of marketing—so let’s take advantage of every opportunity that comes our way and make sure you’re the OBVIOUS CHOICE when people are talking about you! 🙌

Common traits I've found in business owners. (Even successful ones) That struggle with generating new enquiries. - They underrate the importance of marketing - Their marketing team is often spread too thin - They don't have a plan more than one month ahead - They don't have great systems to capture new leads - Their follow up process is usually non-existent - They don't ask their current customers for referrals - They care too much what people think - They don't invest in building an audience Don't blame yourself, we have all been there. Work on a longer term plan. Be consistent. Play the long game. ------------- Repost to help others out there! ♻️ Follow me and hit the 🔔 for more

Marketing is not magic. It is consistent effort over a long time on a focused goal. If you want "new leads right away" -- marketing won't help. If you want to "grab that new opportunity" -- marketing won't help. If you want to "get the word out" -- marketing won't help. However, if you want to attract and retain loyal customers, who seek you out and recommend you to others -- that is marketing. You just have to be patient -- that kind of magic takes time. #marketingstrategy #marketingadvice #brandstrategy

If you genuinely want to be successful in marketing you need to understand one key concept… You need to be leveraging the understanding that EVERYONE is a narcissist to a degree. “But I’m not a narcissist”, you’re probably saying. Yes you are. Sure, you likely don’t have it to the scale of it being a personality disorder. But EVERYONE - you, me, your friends, etc deeply cares about their own self interest and self perception. How many times have you heard the phrase, “look after number one?” You have to appeal to people’s problems and self interest to grab their attention. I PROMISE you that nobody wants to hear your sales pitch, especially if it’s interrupting their day in the case of any cold outbound. I ignore virtually EVERY cold email and cold DM I get trying to pitch me something. Some of their services I genuinely have an interest in but their pitch is so self centred and doesn’t involve any understanding of my current situation that I genuinely do not care. Solution: > Get deep into the problems of your target market. Understand their daily lives, what drives them, their ambitions, their enemies. > Acknowledge their current state. Not something like, “I’m sure you’re always looking to add new revenue”. TOO GENERIC. EVERYONE wants more revenue. > Bring a solution to them that will act as a more efficient mechanism to get them to their dream outcome.