Charlie Grinnell 🔎’s Post

Without answering these questions (with reliable data)... then you don't have a marketing strategy, you have a guess: Say you're a strategist tasked with selling more handbags in the UK (just for the sake of example)— There are a few key questions you need to be able to answer to build your strategy: 1. What channels should we focus on? (where they spend time, and it isn't too competitive already) 2. What content should we create? (that they actually care about) 3. Where else does our audience spend time? (where we can target them) 4. What are they talking about and consuming? (that we could create content about) 5. Who is already influencing them? (that we could partner with) We've built methodologies to answer all of these with reliable data. It's basically the cheat sheet for an effective strategy. #rightmetric #marketingdata #marketingstrategy #insights #analytics

Advertising is a strange craft. It lives somewhere between numbers and narratives, between data and dreams. Take any successful campaign. Data might tell you what to target: the audience, the platform, the timing. But the story? That’s what makes it stick. Rory Sutherland nails it when he says, “Data can tell you the what, but it will never tell you the why.” And in advertising, the why is just as important. A while back at Wit & Chai, we worked on a campaign where all the data screamed one thing, but intuition whispered another. We took the leap with the story, against the numbers, and it worked. Not because we ignored the data, but because we understood its limits. Someday soon I’ll talk about that campaign. If data is your compass, stories are your ability to teleport. The challenge isn’t choosing one or the other. It’s knowing how to bring them together without losing the magic that makes people care. What’s your take? Does the balance between numbers and narratives come naturally, or is it a constant tug-of-war?

How to use marketing analytics to conduct a deep-dive business review, looking at the marketplace, consumers, channels, competitors and the brand. https://lnkd.in/ghXhbKmE

🚀 Unlock the Power of Data-Driven Insights in Marketing and Sales In today’s competitive landscape, success in marketing communication and sales demands more than creativity—it requires data-backed decisions. With over 30 years of experience in advertising, we’ve seen firsthand how insights from effective data and research analysis can transform campaigns and drive growth. 🔍 What We Offer: • Data Analysis: Turning complex numbers into clear, actionable insights. • Market Research: Uncovering trends and consumer behaviors that matter to your brand. • Campaign Effectiveness: Measuring ROI and optimizing strategies for impact. • Sales Insights: Identifying patterns to maximize sales performance. 💡 Why Choose Us? • Experience: Decades of expertise working with top brands in advertising. • Fresh Perspective: Independent, unbiased insights tailored to your goals. • Strategic Solutions: Custom analyses designed to deliver results. Whether you’re scaling a growing business or refining a mature brand’s strategy, we help you make smarter, data-driven decisions. 📩 Let’s connect and start transforming your marketing and sales strategies! Reach out to learn more about how we can support your goals. #DataDrivenDecisions #MarketingInsights #SalesStrategy #MarketResearch #Advertising #Marketing

How to use marketing analytics to conduct a deep-dive business review, looking at the marketplace, consumers, channels, competitors and the brand. https://lnkd.in/ghXhbKmE

How to use marketing analytics to conduct a deep-dive business review, looking at the marketplace, consumers, channels, competitors and the brand. https://lnkd.in/ghXhbKmE

Data is great. But what do you do with it? At Positive Brand, we don’t just rely on numbers and algorithms. We’re all about understanding the people behind the data — their attitudes, their perspectives, what makes them tick. That’s why we dive deep into market research, blending the science of discovery with the art of storytelling. The result? Strategies and creative solutions that truly resonate. Because when you understand human nature, you don’t just see what’s there — you see what could be. Looking for a fresh perspective on your marketing? Let’s chat. Contact us for a no-obligation consultation or a complimentary Brand Audit. We’ll help you transform insights into ideas that get results. Take advantage of our FREE Brand Audit here: https://lnkd.in/ehrD-PFg #PositveBrand #DataWithPurpose #PeopleBehindTheNumbers #HumanInsight #MarketResearch #StorytellingInMarketing #UnderstandYourAudience #CreativeStrategy #PositiveBrand #MarketingThatResonates #InsightsToIdeas #TransformativeMarketing #MarketingInnovation #NoObligationConsultation #ComplimentaryBrandAudit #FreshPerspective #DataDrivenCreativity #HumanCenteredMarketing #UnlockPotential #ResultsDrivenMarketing #ArtAndScienceOfMarketing

| When Data Doesn’t Tell the Full Story | A few months back, a brand founder came to me with a simple problem. They’d tried everything: new ad sets, revised copy, fresh creatives… but nothing was moving the needle. Every number in their data pointed toward the right audience, the right offer, the right time. But the ads weren’t converting. And every time they opened that dashboard, it was like staring at a locked door. So we dug deeper. Instead of just looking at the data, I looked beyond it. I asked: ↳ What makes this brand different? ↳ What’s the story behind these products? ↳ And why should the customer feel connected? Turns out, they hadn’t been telling that story at all. ↳ The brand was unique, yes. ↳ The products? Top-notch. But none of that was being communicated in the ads. So I, ↳ Focused on the emotional side. ↳ Crafted a narrative that made people feel something. And suddenly? Conversion rates started climbing. People weren’t just seeing products; they were connecting with a story. Lesson learned: Data is powerful, but it doesn’t have all the answers. Sometimes, you have to go beyond numbers and bring out the human side. If you’re struggling with your marketing, don’t just analyze—connect.

In a world obsessed with data, we’ve got a different idea: Don’t forget the humans behind the numbers. At Positive Brand, we dive deeper. We go beyond the spreadsheets and algorithms to find out what real people think, feel, and want. Our market research uncovers the raw, honest insights that shape powerful marketing strategies and creative that hits the mark. We believe that when you truly understand human nature, your brand doesn’t just stand out — it stands for something. So, if you’re ready to see how real insights lead to real results, give us a call. Let’s set up a no-obligation chat or a complimentary Brand Audit. You bring the challenge, and we’ll bring the human touch. Take advantage of our FREE Brand Audit here: https://lnkd.in/ehrD-PFg #PositveBrand #HumanBehindTheData #PeopleOverNumbers #RealInsights #MarketResearchMatters #UnderstandYourAudience #HumanCentricMarketing #PositiveBrand #CreativeWithPurpose #InsightDrivenStrategy #BrandWithMeaning #BeyondTheSpreadsheets #MarketingWithHeart #CustomerConnection #FreeConsultation #ComplimentaryBrandAudit #HumanTouch #AuthenticMarketing #KnowYourAudience #MarketingImpact #RealResults

How Data-Driven Marketing Can Transform Your Brand Strategy 🚀 Ever wonder why some brands thrive while others struggle? The answer is simple: data. Data-driven marketing is not just a trend. Data-driven marketing is a necessity. Data-driven marketing leads to informed decisions. When brands embrace data, they unlock powerful insights. They can identify customer needs. They can spot market trends. They can create hyper-targeted campaigns. The results? Smarter decisions. Optimized budgets. Enhanced customer experiences. But here’s the hard truth: Brands that ignore data are leaving money on the table. Brands that neglect data miss growth opportunities. Are you ready to transform your brand? Are you ready to leverage data for success? 💡 Start with your data. 💡 Start making smarter marketing choices. Let’s connect and explore how data-driven marketing can elevate your brand strategy. Comment below or send a message! #DataDrivenMarketing #MarketingStrategy #BrandGrowth #CustomerInsights