Charlotte Mair’s Post

Just finished this incredible book and it's a game-changer for any one looking to clarify their marketing strategy and drive results. "The 1-Page Marketing Plan" helps you distill your marketing strategy onto a single page, focusing on what's truly important. Written by Allan DIb the author of many international bestsellers. Key Takeaways: - Simplify your strategy: Less is more when it’s precise. - Focus on your target audience: Know whom you're speaking to. - Measure what matters: Keep track of what works and optimize. Whether you're a seasoned marketer or just starting out, this book is a powerful tool that offers clarity, focus, and a path forward in the often complex world of marketing.

🌟 Why don’t people buy from you? It boils down to three key reasons: 1) Lack of Awareness: - People can’t buy from you if they don’t know you exist. Effective marketing is essential to build that initial awareness. 2) Forgetfulness: - Even if they’ve heard of you once, it’s easy to be forgotten. Consistent engagement and reminders help keep your brand top of mind. 3) Lost Connection: - Without ongoing interaction, even past customers might forget about you. Regular communication and value-driven content maintain those connections. The biggest hurdle for most businesses is obscurity. That’s why it’s vital to make branding, advertising, and marketing daily practices. Stay visible, keep engaging, and ensure your business remains memorable. Visibility isn’t just important; it’s everything! #BrandStrategy #MarketingTips #digitalmarketing #StayVisible

Do you know about The Change Formula? It's a powerful tool to assess and shape your brand and marketing strategy. If you're not using it, you're missing out. Next week, I'll be starting a short series of posts on how to use this model to find new clients/customers. It's a fresh and unique approach that goes beyond the usual marketing spiel. If you're interested, keep your eyes peeled! Let me know in the comments if you're excited for this series. #TheChangeFormula #MarketingStrategy #BrandDevelopment

Hey Peeps! Have you ever considered how marketing, advertising, and branding differ in the business world? Let’s break it down. Marketing is the master plan and core strategy that drives success. It involves research, planning, and a blend of tactics aimed at building strong customer relationships. Advertising is the megaphone of marketing. It’s the strategic dissemination of your message through targeted channels to create awareness and drive sales. So, what about branding? Branding, my personal favorite, is the essence of your business. It’s about crafting a unique identity, voice, and personality that truly resonates with your audience. With over 10 years in the industry, I’ve witnessed how mastering these elements can transform businesses into powerhouses. Share your thoughts in the comments, and let’s grow together!

Hey Peeps! Have you ever considered how marketing, advertising, and branding differ in the business world? Let’s break it down. Marketing is the master plan and core strategy that drives success. It involves research, planning, and a blend of tactics aimed at building strong customer relationships. Advertising is the megaphone of marketing. It’s the strategic dissemination of your message through targeted channels to create awareness and drive sales. So, what about branding? Branding, my personal favorite, is the essence of your business. It’s about crafting a unique identity, voice, and personality that truly resonates with your audience. With over 10 years in the industry, I’ve witnessed how mastering these elements can transform businesses into powerhouses. Share your thoughts in the comments, and let’s grow together!

✨ Success in Marketing: The Perfect Blend ✨ "Success in marketing requires creativity, analysis, and consistent effort." In a world full of content and competition, it takes more than just good ideas to stand out. It requires: 🔹 Creativity to catch attention and make your brand memorable. 🔹 Analysis to understand what works and continuously improve. 🔹 Consistency to build trust and maintain your audience’s engagement over time. Every successful marketer knows that this trio is essential. Ready to elevate your marketing game? Let’s grow together! 🚀 👉 Follow for more insights and tips! #MarketingSuccess #DigitalMarketing #CreativeStrategy #ConsistencyMatters

Don't know where to begin with your marketing? Or do your current efforts feel like they aren’t making an impact? Sometimes stepping away from our desks, is just what we need to refocus. Join our workshop and learn practical marketing strategies that you can implement immediately to steer your business growth in the right direction. What’s more, you’ll have plenty of opportunity to discuss your ideas and ask questions with a like-minded group of small business owners. By the end of this session, you will take away: * Well-defined goals and a clear roadmap to achieve them * Insight into your target audience and how to reach them effectively with your marketing efforts * Knowledge on how to effectively package and position your products or services for the best results. * Techniques for crafting compelling marketing messages that attract your STAR customers * A comprehensive plan to keep you focused and supported It’s time to stop guessing what works in marketing for small businesses and start learning the exact strategies that consistently attract new customers. Click the Link to book your place. https://buff.ly/3L2AXIG

### Welcome to Sleight of Brand: Where Marketing Meets Magic As a marketing veteran with nearly 20 years of experience marketing regional financial brands, and an even longer tenure as a professional magician, I've discovered unique intersections between marketing creativity and magical thinking. Here, I share insights on how magicians approach creativity and how marketers can leverage these techniques to break free from conventional thinking and enhance their campaigns. In this forum, we'll explore the myriad ways magicians ideate and how these strategies can be applied to marketing. By pushing beyond traditional boundaries, we can create campaigns that stand out in a crowded marketplace and resonate on a deeper, emotional level, driving the awareness, consideration, and action we seek. Drawing from experiences working with top marketing agencies, creating campaigns with expert channel leaders, and incorporating magic into business presentations, I aim to offer fresh perspectives and a touch of fun. I'm confident you'll walk away with just one actionable idea to give your creativity a boost. For those interested in a deeper dive, I offer a workshop titled "Sleight of Brand: Unlocking the Secrets in a Magician’s Mind to Create Spellbinding Marketing." Developed with input from fellow marketers, magician mentors, journalists, and extensive research, this interactive half-day session includes practical applications to your current challenges. Join the discussion, expand your creative horizons, and let’s create some magic together. Michael --- To learn more about the workshop or to schedule a session, please complete the contact form on this page.

An insane number of businesses are wasting a ton of money on marketing that's missing the mark. There are two CRUCIAL elements of a successful marketing plan: 1) A clear, consistent brand message -- If your audience can't figure out what you offer *immediately* when they land on your website, you're losing them. (i.e. losing sales) 2) A strategic flywheel -- Attract, engage, and delight your customers strategically and they'll be your biggest brand advocates.  If you're missing either of these things in your marketing plan -- or aren't quite sure where to start -- send me a message! Let's get your marketing and sales systems optimized so you can get back to why you started your business in the first place!