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Black Friday is just around the corner and it’s a crucial battleground for retailers. 🤺🛍 But are you leveraging search intelligence to inform your decisions? 🤓 Our new blog equips you with 4 data-driven strategies to: 1️⃣ Monitor rivals to uncover hidden gems in their bids and shifts.  2️⃣ Attract more qualified traffic with keyword research 3️⃣ Craft irresistible ad copy messaging 4️⃣ Maximize results with data-driven optimization using key metrics Head over to our blog and get key tips on how to stay relevant this Black Friday: https://lnkd.in/dc-y37cR 💪 #blackfriday #retailmarketing #holidayseason #ecommerce #searchintelligence

Black Friday Success Story: $168K in a Single Day! Last year, we generated $168,000 for one of our e-commerce clients on Black Friday alone, seeing a 238% increase in revenue compared to the previous year—just for that day! If you're an e-commerce brand and you haven't yet started planning for Black Friday, it's time to step up it up. Here's what you should already be doing: Testing Ad Creatives on Meta Platforms Constantly refreshing and testing creatives is crucial. Meta ads are powerful, but only if your creatives are spot-on. Running Landing Page Tests Your landing page is your shop window. If it’s not optimised, you’re leaving money on the table. Test different layouts, messaging, and CTAs to see what resonates best with your audience. Perfecting Your Offer Tests Offers drive conversions, but the right one can make all the difference. Have you tested various discount levels or bundle promotions to see what maximises your sales? At our agency, we don’t just wait for results to come in. We plan and strategise for months, ensuring that every element of your Black Friday campaign is meticulously crafted and tested for success. It’s a process of heavy testing, and it’s this dedication that enables us to generate results like the $168K we achieved last year. If you're not 100% confident that you can crush Black Friday this year, it’s time to take action. 💥 Don’t wait. Book a call with us today. Let’s start planning to make sure you not only meet your targets but absolutely smash them. 💥 #BlackFriday #ecommerce #MarketingStrategy #BF2024 #ResultsDriven #RevenueGrowth #AdTesting #LandingPageOptimization #EcommerceGrowth #PlanForSuccess #MetaAds #SwipeUp #BookACall #MarketingAgency

🎯 Ready for Black Friday? Make Google Ads work harder for you this peak season. With Black Friday just around the corner, it’s crunch time for retailers. Insights from Google’s recent Prepare for Peak 2024 event highlighted key strategies to maximise ROAS from Black Friday through January: 1️⃣ Get visible early—Cyber week shoppers are open to new brands. 2️⃣ Shortest shopping season since 2019—every day counts! ⏰ 3️⃣ Use Power Pair + Demand Gen to capture brand interest from the start. Check out this blog by PPC Team Manager Amy Johnston for more essential strategies! https://lnkd.in/eXwpTntE #GoogleAds #PeakSeason #BlackFriday #DemandGen

🚀 Ready to Maximize Your Black Friday Sales with Google Ads? Here's How! 💸 Black Friday is just around the corner, and it's one of the biggest opportunities for businesses to ramp up their revenue. But with so much competition, how can you ensure that your Google Ads campaigns stand out? Here are some top strategies to help you make the most out of Black Friday. 🔍 Target Black Friday Keywords Specifically To capture the most interested shoppers, you should target Black Friday-specific keywords. Shoppers searching for "Black Friday [Product Name]" are already in buying mode. Dedicate separate budgets and ads to these keywords, ensuring you maximize visibility for those ready-to-buy searches. Tools like Google Keyword Planner can help you find the right Black Friday terms for your products. 🎯 Utilize Smart Bidding & Automated Campaigns Traffic and competition skyrocket on Black Friday, making bidding more competitive. Smart Bidding strategies like Maximize Conversion Value or Target ROAS are great ways to ensure your campaigns target high-intent shoppers and drive as much revenue as possible. 📈 Leverage Google Shopping Campaigns If you sell physical goods, Google Shopping campaigns are a must. Ensure your product feeds are fully optimized with clear titles, descriptions, and up-to-date inventory. Don’t forget to add Black Friday promotions to your Shopping Ads through the Merchant Center, which can grab extra attention during this crucial shopping period. 🛠 Don’t Forget Ad Extensions Boost your ad performance by adding ad extensions like sitelinks, price, and promotion extensions. This extra information helps potential customers find exactly what they’re looking for—whether it’s a deal on a specific product or a sitewide discount. 📅 Plan Early and Optimize Creatively Countdown timers, Black Friday-specific headlines, and urgency-driven copy will help create FOMO (fear of missing out) and encourage quick decisions. Create dedicated Black Friday ads, and switch off non-relevant ads to focus traffic on promotions and sales. By following these tips, you’ll be well on your way to Black Friday success! How are you preparing your Google Ads for this year’s shopping season? Let’s chat about best practices and strategies. #GoogleAds #BlackFriday #PPCStrategy #Ecommerce

🤔 Did you know that a one-second delay in your website loading time can lead to a 7% reduction in conversions? 😲 That's a scary thought, especially with Black Friday just around the corner! You've put a lot of effort into preparing for the biggest shopping event of the year, but don't let slow loading times sabotage your sales. Here's why website speed is CRUCIAL for Black Friday success: ✅ Happy customers = more sales: Nobody likes to wait around for a slow website. A fast website means happy customers and a smoother shopping experience. ✅ More conversions = more revenue: Faster loading times lead to higher conversion rates. Don't let slow loading times cost you valuable sales. ✅ Higher search ranking = more visibility: Search engines love fast websites! A speedy site can improve your search ranking and drive more organic traffic. ✅ Lower bounce rates = more engagement: Slow loading times can cause visitors to bounce away from your site. Keep them engaged with a fast and responsive website. Get our FREE guide to website optimisation and make sure your site is lightning-fast. ⚡️ ➡️ https://lnkd.in/eJARVmxG #websitespeed #ecommercetips #userengagement #BlackFriday #onlineshopping #businesstips #digitalstrategy #marketing

Black Friday Must-Read 🖤 | BOMIE’s Strategies 📲 & Repeat Purchases Black Friday ignites a shopping frenzy, but how can a brand stand out? BOMIE achieves this with innovative social media marketing, boosting visibility, engagement, and repeat purchases. 🔄 Early Warm-Up & Scarcity Weeks ahead of Black Friday, BOMIE rolls out phased promotions, creating urgency with “limited-time, limited-quantity” previews. This year’s “Deals for Days” strategy builds anticipation and captures attention early. 🌆 Skyscraper Content Strategy BOMIE uses a layered content approach, optimizing visuals and updating data to craft high-value social media posts that stand out and build lasting brand equity. 👥 Member-Exclusive Offers Priority access to discounts and products strengthens customer loyalty, driving engagement and repeat purchases. ✨ With precise strategies and engaging content, BOMIE transforms Black Friday into a platform for exceptional customer experiences and long-term growth. #BOMIEBlackFridayMustRead #BlackFridayPromoStrategy #HolidayMarketing #CustomerEngagement #RepeatPurchase #SocialMediaMarketing #LimitedTimeOffers #BlackFridayDeals #BrandLoyalty #MemberExclusive #SkyscraperMethod #SocialMediaStrategy #ContentMarketing #EcommerceDeals #FlashSales #EarlyWarmUp #InnovativeMarketing #ScarcityCreation #CustomerExperience #RepeatPurchaseBoost #HolidayShoppingSeason #BlackFriday2024 #HolidayPromotion #HighConversion #OnlineShopping #HolidayTraffic #TrafficMonetization #11toBF #CrossBorderEcommerce #FanEngagement #BestsellerRecommendations #MarketInsights #BrandImpact #DataDriven

Preparing for Black Friday: Marketing Tips to Maximize Conversions As Black Friday approaches, marketers know it’s time to gear up for one of the most competitive times of the year! Here’s a quick checklist of actionable tips to help you cut through the noise and maximize conversions this Black Friday: 1. Set Up Dynamic Countdown Timers A countdown timer creates urgency and a sense of exclusivity. Use timers in your emails, landing pages, and even on social media to remind customers of the time-sensitive nature of your deals. It’s simple yet highly effective in driving quick actions! 2. Personalize Your Offers Segment your audience and create personalized offers based on browsing history or past purchases. Tailored discounts and recommendations increase the likelihood of converting by showing customers exactly what they’re interested in. 3. Optimize for Mobile A large portion of Black Friday sales comes from mobile devices, so make sure your site and checkout process are fully mobile-friendly. Fast-loading, mobile-responsive pages ensure a smooth customer journey. 4. Leverage Social Proof Showcase product reviews, testimonials, or even live purchase notifications. Social proof builds trust and can boost conversion rates by highlighting your brand’s popularity and reliability. 5. Create Limited-Time Flash Sales Offering flash sales with super exclusive deals can drive huge spikes in traffic and conversions. Promote these sales in real-time on social media and through email alerts to keep your audience engaged. 6. Simplify the Checkout Process Reduce the number of steps in your checkout process. Offer options like guest checkout, pre-filled information, and multiple payment methods. A frictionless checkout will decrease cart abandonment and lead to more successful conversions. Pro Tip: Use retargeting ads to bring back visitors who may have browsed but didn’t purchase. This can capture missed opportunities and maximize your Black Friday impact! Best of luck, and may your Black Friday campaigns be profitable and high-converting! 🎉 #BlackFridayMarketing #DigitalMarketingTips #Ecommerce #ConversionOptimization #CustomerEngagement #HolidayMarketing

For businesses looking to maintain momentum beyond Black Friday, Matthew Forzan, founder and managing director of Yoghurt Digital, one of Australia's leading digital agencies, reveals his top digital marketing tactics to help brands tap into the 5.6 million households that make online purchases every month. https://lnkd.in/ebQ5sTeB

𝐌𝐢𝐬𝐬𝐞𝐝 𝐎𝐮𝐭 𝐨𝐧 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐨𝐫 𝐓𝐡𝐚𝐧𝐤𝐬𝐠𝐢𝐯𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? Don’t Worry, Here’s How to Bounce Back! Black Friday and Thanksgiving may be over, but the holiday shopping frenzy isn’t slowing down yet. If you didn’t get a campaign up in time, here’s what you can do to make the most of the rest of the season: 1. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐚 "𝐋𝐚𝐬𝐭 𝐂𝐡𝐚𝐧𝐜𝐞" 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Focus on urgency. Create ads with messages like “Hurry! Limited Deals Before the Year Ends!” or “Last Chance to Save Big This Holiday Season!” 2. 𝐓𝐚𝐩 𝐈𝐧𝐭𝐨 𝐂𝐲𝐛𝐞𝐫 𝐖𝐞𝐞𝐤 𝐨𝐫 𝐘𝐞𝐚𝐫-𝐄𝐧𝐝 𝐒𝐚𝐥𝐞𝐬 It’s not too late. Start campaigns for Cyber Monday, 12.12 Sales, or a Year-End Clearance. These are still major shopping events your audience will love. 3. 𝐎𝐟𝐟𝐞𝐫 𝐏𝐨𝐬𝐭-𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 Holiday Recovery Deals. Target shoppers who missed Black Friday deals with offers like “Exclusive Post-Holiday Discounts” or “Welcome 2024 Savings.” 4. 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭 𝐖𝐚𝐫𝐦 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 Don’t lose them. Run retargeting ads to people who’ve visited your site or added items to their cart but didn’t purchase during Black Friday. Remind them it’s not too late. 5. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Stay relevant. Share holiday-themed content, gift guides, or how-to posts that encourage engagement and lead to your products. 😎 Pro Tip: Always keep an ad or social media calendar handy so you’re prepared for the next big shopping day. If you need help setting up high-converting campaigns that drive results, let’s talk. 👉 𝐃𝐌 𝐦𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐭𝐨𝐝𝐚𝐲!

Ready to boost Black Friday revenue despite rising ad costs? Thank you RagTrader for the feature on things to consider. Take a read: https://lnkd.in/eHW5X5YD Time to optimise and AB Test your Google Shopping Campaigns? This ebook has you covered https://lnkd.in/ejQBSGbX This year our teams at Searchspring & Intelligent Reach - a Searchspring Company are already leaning in to help customers optimise paid media campaigns, the onsite shopping experience and activate marketplaces. #ecommerce Michael Christofis Jacinda Delaney Alex Ross Michael Smedley Millie Cuerton Nicole Loftus Carrie Bennington Ben Reichline Sathish Poonath