Cheyenne Small’s Post

For a car dealership, events serve not only as a marketing strategy but also as an excellent opportunity to: 🔴 Invite potential buyers to see your products in person. 🔴 Engage in conversations and answer questions about your products and services. 🔴 Gain insights into your potential customers' preferences. 🔴 Create positive experiences for guests, helping to build goodwill toward your company. 🔴 Achieve media coverage of the event, enhancing your brand visibility. All these factors can ultimately lead to increased sales and more loyal customers. 🔎 Discover all the benefits of various events you can organize as a car dealership in our article here: https://loom.ly/ZUH0BXQ #SalesPartner #AutomotiveIndustry #CarDealership

In the dynamic world of automotive sales, event marketing can shift gears for your dealership, driving not just traffic but tangible results. The key? A strategic approach rooted in clearly defined objectives. Before the banners go up and the invitations go out, ask yourself - what's the destination? Whether it’s ramping up sales, launching the latest model, boosting brand visibility, or cementing customer loyalty, knowing your end goal is crucial. It’s this clarity that will steer your event’s planning, execution, and, importantly, how you gauge its success. Take, for instance, a New Model Launch Event. Setting specific targets such as attracting over 500 visitors, facilitating 50+ test drives, generating 25 potential buyer leads, and aiming for 15 sales within two weeks post-event, turns vague hopes into achievable milestones. 🔑 The Takeaway: In the realm of automotive sales, successful event marketing isn't just about the dazzle of the day; it's about the lasting impact. Clear objectives not only guide the event's journey but also power up the dealership's long-term goals. #AutomotiveSales #EventMarketing #DealershipSuccess #StrategicPlanning #CarDealers #LinkedInCommunity #EventsByAllie

New customers are challenging to attract, and this is particularly true within the automotive industry. Not only is it challenging in terms of capturing interest, but it is also costly. According to studies, it is 7 times more expensive to acquire a new customer than it is to retain existing ones. So, how do you increase your customer base on a budget? Look towards generating car dealership event ideas that you can integrate into your business calendar. 

Are you looking for a major sales impact for Q1? Given key challenges the industry faces going into 2025, it’s never been more important to deliver upon Q1 targets and a 𝐫𝐞𝐜𝐨𝐫𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐬𝐡𝐨𝐰𝐫𝐨𝐨𝐦 𝐞𝐯𝐞𝐧𝐭 is the perfect way to get way ahead of the curve 📈 In 2024, the biggest areas of improvement for customers that have switched to AutoEvents sit in these three areas: - Driving more proactivity from sales teams ✅ - Generating more conquest opportunities ✅ - Using data to build invite journeys that create more bookings ✅ Whether you make the move to AutoEvents or not, most groups have the opportunity to deliver the biggest performance gains here to beat Q1 targets - so make sure you have a clear strategy of improvement for each! ⭐️ If you'd like to get ahead of the curve then drop our team a line to deliver your best showroom event performance yet - info@mbautoevents.co.uk Visit www.mbautoevents.co.uk to find out more. MB Advertising & Marketing Ltd #showroomevents #automotive #cardealers #AutoEvents #CarMarketing #AutomotiveMarketing #AutoMotiveEvents

The team @donvalleyvolkswagen kicked off their beautiful new showroom with an appointment driven sales event powered by Bumper Events. Great work converting many of the dozens of appointments into sales for a strong month end! #AutomotiveMarketing #BUMPERPlatform #HalloweenTemplates #MarketingTemplates #Vicimus #DealershipSuccess #PerformanceDriven #SpookySeason #FestiveMarketing

🎯 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧, 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐫𝐞𝐥𝐞𝐧𝐭𝐥𝐞𝐬𝐬 𝐩𝐮𝐫𝐬𝐮𝐢𝐭 𝐨𝐟 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞. 🎯 As a marketing and branding expert in the luxury and collectors' car industry, I am currently transforming the marketing department of a major dealer group. Using my strategic marketing skills and industry experience, we are building the foundation to attract new customers and improve brand visibility. I am excited to take on new challenges and projects that I would like to see achieve extraordinary results. I am always looking for new opportunities to push the boundaries of excellence. 𝑳𝒆𝒕'𝒔 𝒘𝒐𝒓𝒌 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒕𝒐 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒔𝒖𝒄𝒄𝒆𝒔𝒔! #MarketingExperT #Branding #LuxuryAutomotive #CollectibleCars #StrategicMarketing #LeadGeneration #AutomotiveIndustry #BrandExcellence #Innovation #MarketingTransformation #NewChallenges #SuccessDriven #TeamLeadership #CustomerEngagement #LuxuryBranding #BusinessGrowth #AutomotiveMarketing #MarketingStrategy #ResultsOriented

I’ve never been one to gatekeep; I believe in sharing what works well for all of us in our industry. Today, I want to discuss a strategy that has significantly boosted our spa retail sales. If your team is underperforming despite extensive training and countless discussions on sales techniques, consider this approach that worked wonders for us. We recently added a £25 retail credit to our spa day packages. The inspiration came from my experience at a car dealership that offered me a shop credit slightly less than their cheapest item, making it a perceived bargain. Applying this concept to our spa, we provided a retail credit to our customers. The results were impressive. Our underperforming team members were suddenly inspired to sell. They now had a tangible tool to drive sales, and it’s working. Brands we partner with are thankful because it drives their product sales, and we aren’t losing money. The credit encourages additional purchases, boosting our overall revenue. Implementing this simple yet effective strategy could be a game-changer for your team as well. I hope this insight is helpful to others in our industry. European Spa UK Spa Association Bobby Griffiths Mark Smith Sarah Camilleri Zoe Douglas Natura Bissé Groupe Sothys Victoria Dello Ioio Temple Spa Debra Hogan BABTAC & CIBTAC Donna Saunders [ comfort zone ] Spabreaks.com #SpaSales #RetailStrategy #BusinessGrowth #SpaManagement #SalesInspiration #CustomerExperience #RevenueBoost #TeamMotivation #SpaIndustry #SalesStrategy #BusinessSuccess #RetailInnovation #LeadershipTips #SpaMarketing #SupportEachOther

👍 Become a Recognized Auto Expert: Building Your Personal Brand Online & Offline In today's digital age, car buyers research before they walk into a dealership. That's why building a strong personal brand as a trusted and knowledgeable car salesperson is crucial. Here's how to establish yourself online and offline: Online Presence: * Social Media Savvy: Create profiles on platforms frequented by your target audience (e.g., Facebook, LinkedIn). Share informative content like car reviews, safety tips, or new model announcements. Interact with comments and questions, establishing yourself as a resource. * Become a Content Creator: Start a blog or YouTube channel showcasing your knowledge. Offer vehicle comparisons, test drive reviews, or helpful tutorials (e.g., car care tips). Engaging content positions you as an expert and attracts potential customers. * Embrace Online Reviews: Encourage satisfied customers to leave positive reviews on popular platforms like Google and Yelp. Positive online reviews build trust and credibility for potential buyers researching dealerships Offline Expertise: Go Beyond the Showroom: Network with local organizations or offer to speak at community events on car buying tips or safety features. Sharing your knowledge builds trust and positions you as a local car expert. * Exude Expertise: Stay up-to-date on industry trends, new technologies, and competitor offerings. Your in-depth knowledge allows you to confidently answer customer questions and demonstrate your expertise. * Personalized Service: Remember names, preferences, and previous conversations with customers. This personalized approach creates a lasting impression and fosters loyalty. By building a strong online presence and continually improving your offline expertise, you transform yourself from just a salesperson to a trusted advisor. This personal brand attracts potential customers, builds trust, and ultimately drives sales success. Want to learn more? Call 705-350-0811 #carsales #carsalesman #carsaleswoman #carsalestraining #salestraining #salestrainingprogram #achievegoals #knowledgeiskey #striveforsuccess

How i surpassed my target of $500,000 in two weeks. When I received this target, my head was spinning, I was speechless. I thought to myself how will I hit this target, much more surpassing it. I didn’t open my laptop for days, I was lost in thought. I said to myself, ▪️How many offices will I have to visit? ▪️How many calls will I have to make? ▪️How many mails will I have to send? I was exhausted and wrinkles, were creeping it's way into my face. But on the fourth day, I pulled out a board and said to myself. ▪️Where do Rolls Royce vendors meet their customers? ▪️How about Lamborghini vendors ? ▪️Wait, how about those companies with exquisite yatch? ▪️How about those patrons of private jets? Oh, I was getting there.. Guess what I did next? I prepared myself for positioning. I knew it was time to switch and think outside my space. Believe me, I'm not a super fan of golf and Equestrianism, but the clients I needed, are lovers of both. I got myself a membership at the Country Club(an exclusive one, was pricey but highly needed). This was the best decision I ever made. My target audience were here, waiting for me. Ah, I'm finally Where I ought to be. Pretty, energetic, confident me, f illed with so much excitement and relief, I didn't hesitate to shoot. I presented my offer to as many of them i came in contact with and I sold out. I got lots of referrals. Did I win? Definitely. ✨️ Wait for Part 2. You might be in the same situation as I was, but guess what? Your target audience are no longer behind those office desks and chairs. They're out there, in the country clubs, saving their health and networking. It's time to reposition yourself. Go for it. #sales #marketing #salestipswithprincessroy #linkedin #careers

One of the most painful things to see on LinkedIn are festivals or holiday posts that are purely generic and don't even attempt to connect with the brand, the company, or the product. Case in point: A company in Gurgaon makes an #electrictruck for heavy cargo as an alternative to traditional ICE vehicles. A post was created for National Sports Day - (must keep the content calendar full somehow) Rather than fleshing out the attributes of athletes that are similar to the product and/or company - resilience, strength, determination, power, speed, and so on, the post content was instead utterly forgettable. A wasted opportunity at indirect marketing that sadly will continue unchecked. 😐🥲 . . . #rant #ContentStrategy #BrandStorytelling #ContentMarketing #BrandMessaging #MarketingStrategy #EngagementMarketing #MarketingTips #SocialMediaMarketing #IndirectMarketing #MarketingOpportunities