Apple is more of a luxury clothing brand then a technology company. It is a luxury experience. The simple logo, the unboxing experience, the sleek design of the phones, and the price of the products, Apple no longer has the best camera. Apple has never had the best tech in it. What they do have is the feeling of elitism that most companies will never get to. #advertisingandmarketing #apple #design #luxury #unboxing
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Fashion? Fashion.
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📔 Stories make you stand out. I’m passionate about watches and the stories behind them. Recently, I analyzed the market share of watches over the past 20 years and was amazed at the growth. The growth was remarkable. What fascinates me most are the stories each brand and model carries. From heroic events where a watch was used to time or measure something crucial leading to saving lives, to the endurance of traditional watchmaking through technological revolutions. Automatic watches could have vanished with quartz (battery-powered) watches. Smartwatches could have wiped them out. But they didn’t. Why? Stories. Mechanical watches are more than just tools—they’re timeless pieces with depth and history. Creating a compelling story is crucial when launching something new. Apple does it brilliantly, and recently, the “Nothing” brand has followed suit. Their motto, “Let’s make tech fun again,” has captured attention, especially with the CMF Phone 1. This budget-friendly device excites many with its fun design and premium feel. Nothing is Not Nothing LLP is leveraging stories to thrive in a competitive market. So why not take some time to craft a story for your product, brand, or even yourself? #CMFPhone1 #CMF #Nothing #DesignThinking #Design
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Want to position your product quickly? Try the low-price "hole" to fill. Building on our previous discussions about finding unique market positions, let's dive into the low-price hole. In our journey to"Look for the hole," we've covered size and high-price strategies. Today, let's explore the potential of the low-price hole. A great example comes from the eyewear industry. Traditionally, eyeglasses were expensive, often costing hundreds of dollars. Warby Parker disrupted this market by offering: Stylish, High-quality eyewear At a fraction of the usual cost, All sold online to keep overhead low. Their message was clear: "Quality eyewear at a fair price." This low-price strategy resonated with consumers, filling a gap left by high-priced brands. 𝐖𝐡𝐞𝐫𝐞 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭? This is a strategy mainly for new products, especially in markets where consumers are hesitant to spend much on something unproven. Can you combine the low-price with high-price strategy? Sure you can. Just take a look at Apple. Apple positions itself as a premium brand with products like the iPhone Pro series, which offers the latest technology and premium materials at a higher price point. HOWEVER... At the same time, they also offer the standard iPhone models, which provide similar functionality and performance but at a lower cost. Simply put, add three price points to your sales page: A low price point that helps unaware consumers try your product, if this is applicable A middle price point that helps most aware or unaware consumers who want to try something better A high price point for those who want your premium line. Coming up: we will start finding other holes to fill that are not of a beaten path. I promise it will be exciting.
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Want to position your product quickly? Try the low-price "hole" to fill. Building on our previous discussions about finding unique market positions, let's dive into the low-price hole. In our journey to"Look for the hole," we've covered size and high-price strategies. Today, let's explore the potential of the low-price hole. A great example comes from the eyewear industry. Traditionally, eyeglasses were expensive, often costing hundreds of dollars. Warby Parker disrupted this market by offering: Stylish, High-quality eyewear At a fraction of the usual cost, All sold online to keep overhead low. Their message was clear: "Quality eyewear at a fair price." This low-price strategy resonated with consumers, filling a gap left by high-priced brands. 𝐖𝐡𝐞𝐫𝐞 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭? This is a strategy mainly for new products, especially in markets where consumers are hesitant to spend much on something unproven. Can you combine the low-price with high-price strategy? Sure you can. Just take a look at Apple. Apple positions itself as a premium brand with products like the iPhone Pro series, which offers the latest technology and premium materials at a higher price point. HOWEVER... At the same time, they also offer the standard iPhone models, which provide similar functionality and performance but at a lower cost. Simply put, add three price points to your sales page: A low price point that helps unaware consumers try your product, if this is applicable A middle price point that helps most aware or unaware consumers who want to try something better A high price point for those who want your premium line. Coming up: we will start finding other holes to fill that are not of a beaten path. I promise it will be exciting.
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Presenting a tech icon with style? In a recent Apple Watch event, I couldn't help but notice the casual yet sporty appearance of the presenter, standing against the backdrop of the Golden Gate Bridge. While Apple is known for its sleek, minimalist design and high-end products, the choice of a bright blue jacket, navy pants, and sneakers brings a casual tone to a presentation about such a premium product. Is this the best look for a brand like Apple? It feels a little too "weekend workout" and doesn't seem to align with Apple's typically polished image. The bright colors contrast the understated elegance that Apple's devices are known for. However, this choice could also be an intentional way to emphasize the Apple Watch's utility as a fitness-focused product. What do you think? Does the casual attire work for this event, or should presentations for premium tech products stick to more formal, stylish wear?
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Looking to minimize environmental impact and lower return costs? With poor fit being a leading cause of online eyewear returns, ensuring precise virtual fittings is crucial. Explore our innovative solution and see how we're tackling these challenges head-on: https://veero.ai/ #SustainableFashion #VirtualFit #ReduceReturns
Virtual Try On Eyewear For Comfort And Style - Veero.ai
https://veero.ai
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If you want to get <a href="https://lnkd.in/gYPqBxS2">Solo Loop bands for your Apple Watch</a> in several colors, this may be your chance to grab a few at a discount. Woot is selling them for up to 70 percent lower than their actual price, so you can get the Braided Solo Loop bands that sell for $99 on the official Apple website for just $30. The regular Solo Loops are also on sale, and you’ll only have to pay $20 instead of $49 for one. That’s just a few dollars more than some <a href="https://lnkd.in/gxxDh2dp">third-party bands</a> considered as affordable alternatives to official Apple products. Apple’s Solo Loop bands for its watches are stretchable, don’t have any overlapping parts and come with no clasps or buckles. The company says they’re “designed to provide a precise, comfortable fit,” which means you’ll have to make sure to get the correct size for your wrist if you want to be able to put one on comfortably and make sure it doesn’t slide off. The braided variants on sale come in several black and white hues, blues, greens, purples, reds, oranges and yellows. You can also get the rainbow-colored 2021 Pride Edition band. Apple’s braided Solo Loops are made with strands of recycled polyester yarn filaments around ultrathin silicone threads. If you don’t like their textured feel, you can opt for the regular Solo Loop bands made of liquid silicone rubber instead. The same colors are on sale, and you can get any of them for $20. They’re sweatproof and waterproof, so they’re probably the better choice for physical activities, though the braided bands are sweat- and water-resistant, as well. You’ll be able to choose your watchface measurement and your wrist size on Woot. If you don’t know what size you’re supposed to wear, you can check out <a
Lifestyle for Environment
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If you want to get <a href="https://lnkd.in/gCHVj3Yy">Solo Loop bands for your Apple Watch</a> in several colors, this may be your chance to grab a few at a discount. Woot is selling them for up to 70 percent lower than their actual price, so you can get the Braided Solo Loop bands that sell for $99 on the official Apple website for just $30. The regular Solo Loops are also on sale, and you’ll only have to pay $20 instead of $49 for one. That’s just a few dollars more than some <a href="https://lnkd.in/gSu_9v-r">third-party bands</a> considered as affordable alternatives to official Apple products. Apple’s Solo Loop bands for its watches are stretchable, don’t have any overlapping parts and come with no clasps or buckles. The company says they’re “designed to provide a precise, comfortable fit,” which means you’ll have to make sure to get the correct size for your wrist if you want to be able to put one on comfortably and make sure it doesn’t slide off. The braided variants on sale come in several black and white hues, blues, greens, purples, reds, oranges and yellows. You can also get the rainbow-colored 2021 Pride Edition band. Apple’s braided Solo Loops are made with strands of recycled polyester yarn filaments around ultrathin silicone threads. If you don’t like their textured feel, you can opt for the regular Solo Loop bands made of liquid silicone rubber instead. The same colors are on sale, and you can get any of them for $20. They’re sweatproof and waterproof, so they’re probably the better choice for physical activities, though the braided bands are sweat- and water-resistant, as well. You’ll be able to choose your watchface measurement and your wrist size on Woot. If you don’t know what size you’re supposed to wear, you can check out <a
Lifestyle for Environment
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My review of the Poco X7 Pro is out. Don’t mind the asterisks, it’s in fashion. https://lnkd.in/gh4CWRJz
Poco X7 Pro Review: Great Performance(*)
hardwire.news
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As Apple plans to officially start selling the Vision Pro in some countries outside the U.S., I've decided to share my thoughts as a visual designer using the Vision Pro since April. Fortunately, my department has a Vision Pro for testing, giving me plenty of opportunities to experience and test it extensively. - Wearing Experience - Since I’m not the purchaser of this Vision Pro, I knew that the accessories might not fit my face shape perfectly. One issue that many Asians might first notice is light leakage around the nose bridge area. This problem could potentially be alleviated with custom-fit accessories. Next is the pressure points on the face. When using the solo knit band, unlike most YouTubers who reviewed the device, I experienced pressure entirely on my forehead rather than on my cheekbones. However, switching to the dual loop band perfectly resolved this issue and significantly improved comfort. After teaching dozens of people how to use it, I found that the solo knit band not only looks more "stylish" and "trendy" in marketing materials but also offers a better wearing experience for users with long hair. This is because long hair often causes the strap of the dual loop band to slide up the back of the head, leading to device loosening. Despite the dual loop band being proven more suitable for prolonged use in various reviews, it seems unable to resolve the issue for users with long hair, not to mention the disheveled hair after use. I look forward to seeing more accessory options tailored to different face shapes once the product officially launches in Asia in July.
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