Chris Ciompi’s Post

I used to think that the word "Design" simply meant creating or planning something with a purpose. But then I realized there's a deeper meaning hidden in the word. The part "sign" in "design" is like a unique mark or signature that identifies a person, showing their individuality. However, when you add "de" to "sign," it transforms the meaning. It suggests that even though I have my own unique mark, I am still part of a larger group or community. This idea is exactly what brands are trying to convey. They emphasize their unique qualities and special features that set them apart, yet at the same time, they want to communicate that they are a part of their customers' lives. Brands are saying, "We are unique, but we are still a part of you." They aim to blend individuality with the collective experience, showing that they can stand out while still belonging and contributing to a larger community. That's why it's crucial to think of design in business. Design is not just about aesthetics or functionality; it represents a brand's unique identity while also connecting with customers on a personal level. A well-thought-out design can set a business apart from its competitors by highlighting its unique qualities. At the same time, it helps create a sense of belonging and connection with the customers, making them feel that the brand is a part of their lives. This dual aspect of design, being unique yet part of a larger community, is essential for building strong, lasting relationships with customers and ensuring a brand's success in the market. What do you think? #design #designthinking #designsensitivity #branding #brand #marketing #customer #humancentered #unique #designbusiness

𝐃𝐞𝐬𝐢𝐠𝐧 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐜𝐮𝐥𝐭𝐮𝐫𝐞. 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐬𝐡𝐚𝐩𝐞𝐬 𝐯𝐚𝐥𝐮𝐞𝐬. 𝐕𝐚𝐥𝐮𝐞𝐬 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞." – 𝐑𝐨𝐛𝐞𝐫𝐭 𝐋. 𝐏𝐞𝐭𝐞𝐫𝐬 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞? Design isn't just about aesthetics. it's a influential force that shapes culture and values, ultimately determining the future of your brand. A well-crafted design can inspire, influence, and create lasting connections. Your brand deserves to not just stand out but to lead and innovate. Let's create a brand that not only reflects your values but also shapes the future. I'm offering a free consultation to discuss how we can make your brand unforgettable. #Branding #GraphicDesign #LogoDesign #Marketing #DesignCulture #CreativeImpact #BusinessGrowth #BrandStrategy #FutureFocused #BrandInnovation #VisualExcellence #FreeConsultation

Don't let anyone sell you a design without a strategy. If you want a successful brand, create the concept, then the design. Never the other way around. Jumping straight to design? Big mistake. It’s like building a house without a blueprint. Yes, design matters. But it should follow a strong concept. If you want to create something meaningful: → Start with an idea that has depth. → Develop a clear, intentional vision. → Ensure the design brings that vision to life. → Make every element purposeful. Brand design is about solving problems. So, remember: concept drives design. Always. Ready to grow your brand with problem-solving design? Let’s chat. _________________ I help wellness brands increase their revenue.

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design. We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out. https://lnkd.in/gUAE7GYg

Great design is trust-building. Have you ever seen a brand with amazing design? Every detail is well thought out. colors match their message perfectly. visuals speak louder than words. n the user experience? Smooth and easy. Moments like these make you wonder, how much do you trust a brand because of its design? Turns out, a lot. Because when you see that brand, you don’t just notice it. You feel it. You trust their message. You connect with their story. This is the power of quality design. Design that catch your eye n keep your attention. It makes you believe in their vision. n shows they care about their audience. This is how brands stand out n build trust. n that's why investing in design is worth every penny. So, if you want to build trust and stand out, ask yourself. P.S. Does your design show the quality of your brand?

Design is more than just aesthetics—it’s a force that can shift perspectives, inspire change, and leave a lasting impact. Great design is about making a statement that resonates and moves people. How is your brand using design to make an impact? Let’s explore how powerful design can elevate your message. 🚀 #GraphicDesign #DesignImpact #UXDesign #Branding #Inspiration

"Design is useless! It doesn't make a major difference..." The above statement is true, when design lacks strategy. In the absence of a strategy, design loses its impact.. When there is lack of alignment, between what your brand says and how it looks. it destroys your brand image & leads to trust issues. To really build a brand that stand out. Invest in design that tells your brand story and stirs emotion. Effective design express brand identity and evokes emotions Want to revive your dying brand with strategic design? Lets talk in DM! #brandidentity #branddesign #branddesigner #brandstrategy #brandingagency #logodesigner #graphicdesigner

How do you pick a winning design in the concept stage? Do you usually go with your gut feeling but wish there was a way to 'know for sure'? Do you simply trust designers to create some 'magic'? Psst.  It's not magic; it's Brand Strategy. (or not JUST magic!) A well-defined brand and product range strategy can serve as a compass, guiding you to concepts that align with your objectives. 

Brand and Design: The Dynamic Duo What makes the biggest, most impactful brands stand out? A strong connection between strategy and design! Think of strategy as the architect, sketching the blueprints for the success of your brand. Once we understand the market and goals and have crafted a compelling vision, design—the master builder—brings those blueprints to life with colour, shape, and texture. But this relationship goes beyond execution! Strategy informs design, guiding decisions on everything from logo creation to website layout. And design, in turn, amplifies strategy, bringing clarity and emotion to the brand's message. PurpleAsia's strategy and design teams work hand in hand, blending insights with innovation to craft brands that resonate and endure. Are you ready to discuss the future of your brand?

You shouldn’t design brands to be trendy. You should design them to connect. It’s about building something that resonates with people on a deeper level. If your work isn’t connecting emotionally, it’s time to rethink your process. Make something that matters. #branding #design #designhacks