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Head of Xbox Sports: 23+ yrs Consumer Marketing experience; Xbox FanFest Creator; 4x Clio Award Winner - Marketing is my Career, Curiosity is my Soul, Games are my Joy, the Beautiful Game is my Passion.

The perfect LinkedIn x Holiday season story - the "Rudolph the Red Nosed Reindeer Business Model." (ok, work with me here; it will make sense). We all know the story - little Rudolph guided Santa sleigh thru a foggy Christmas Eve to deliver all the presents to all the kids around the world. And the rest went down in history. Think about how this story sits with us today - many of us can recite that entire song in an instance; we have for decades (cough). Rudolph is the most famous of all Santa's reindeer, pulling the entire team to success, and, most of all, for Santa. Now imagine Santa is the business. Or maybe the revenue goals for the year. You've got plenty of product people are interested in - there's Donner and Blitzen, Prancer and Vixen; all important, different and unique. You want everyone to know about all the other 8 reindeer and their offerings, cuz they are each really cool, they are stronger, have something really cutting edge about them....but there is one that just seems to pull the entire 'portfolio' through - the one that draws all the attention......that seems to miraculously benefit all the rest, and, most importantly, the biz (Santa - you following so far? 🙃 ). Hey, what if we just let "Rudolph" 'guide the way', to the benefit of all of us?? So, when you are coming up with your biz plans for 2025 (and I'm sure they are all amazing), remember that it was just one tiny, but impressively memorable 'product', that help lead the entire business to success on one foggy Christmas Eve. And maybe that model will make your business truly memorable one night too. Happy Holidays everyone. #thinkingbigger #marketing #christmas #rudolph #productstrategy #creativethinking

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