Chris Pace’s Post

Why does marketing feel so much harder right now? I keep hearing people say, "Nothing works anymore, no one sees me." And honestly? They’re not wrong. • Organic reach is lower. • Emails aren’t getting the same engagement. • AI has flooded every platform with more content than ever. The usual playbook—launches, email blasts, and broad funnels—isn’t cutting it anymore. So what is working? --> Lead magnets that actually lead somewhere. Instead of free PDFs that sit in inboxes, think tools, templates, or interactive resources that get used right away. --> Shorter, clearer funnels. People don’t want to jump through five steps to book a call. The more direct the path, the better. --> Automation that feels human. Not just “set and forget” emails, but workflows that respond to what people actually do. Marketing isn't dead. It's just evolving. And the businesses that get this are seeing better results with less effort. What have you noticed that's changed? #BusinessGrowth #MarketingStrategy

Marketing is responsible for the "glow," of a brand...however, data-driven Marketing is the business unit's way of contributing market demand, customer insights, industry changes and the buying landscape contributing to overall revenue. If the department can't show attribution to sales, it's not effective in my view. At WonderBotz Marketing and Business Development work closely together; it is the pulse of the growth engine and a barometer for an accurate forecast. The mark of a good marketing operation in 2024 #b2b: ✨ Social: impressions and glow ✨ Social: conversions and ads ✨ Email Marketing: activity and client behavior ✨ Email Marketing: conversions and replies ✨ Content Marketing: Education & interest measurement ✨ Video & Customer Testimonials: Empathetic prospecting ✨ Case Studies: Value stories What am I missing?

This is really smart. While I’m not a marketer, we all need to market ourselves to some degree and ensure that the work we’re doing has impact. As a strategist at ioby, I noticed that I was having the same conversations introducing myself over and over, so I piloted a few ideas with my manager to figure out how we could have one introduction that served many leaders! What if we hosted office hours? Sent an introduction video? How might we scale that personal touch needed to inspire leaders to start working with us, in a more potent way. Another way Jacob’s idea to make your work more visible even if you’re not a marketer: how often do you have amazing conversations with a colleague or friend where you learn something new? Can you record that conversation or share the insights in some way? That’s what Tony Pham ✓ and I tried the other day, when we interviewed each other about our special sauce, about what makes our approach to our work stand out. I learned more about mindfulness in the workplace from Tony, and because I shared our conversation, you can too!

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Struggling to generate leads and cultivate a loyal customer base for your small business? 👔💼 The key choice to unlock growth lies in the power of your customer's mind! 🧠 Understanding how to win their trust and resonate with them is not a choice anymore, but a need in this digital age. Transforming your marketing strategy should not just focus on sales, but on creating genuine value for your customers. 📈🎯 Digital marketing can be your powerful ally to create that value. Trust us, it's an art you want to master. 🎨 Take a step today on this journey of transformation. Download our Free Marketing Guide at FireWireAds.com 📲💡Your business growth is just a click away! Spread the knowledge. Share the power. 💪 #MarketingTips #DigitalMarketing #SmallBusinessMarketing #ValueCreation #LeadGeneration #CustomerValue #BusinessTransformation #MarketingStrategy #BusinessGrowth #MarketingGuide . . AI Digital Marketing Blog: https://lnkd.in/gmg3XcbM . .

Hot Take 👉 All marketing is customer acquisition. So ask yourself these 2 questions.. whether you're crafting an email, designing a landing page, or even choosing a new tool: 1. “How does this fit into my customer acquisition strategy?"
 2. “What is its specific purpose?" If you can't answer these questions, you’re probably wasting time and money. Here's the truth: Every single marketing activity should engage your ICP somewhere in their buying journey and nudge them forward. Even if it's just a baby step. 
 That witty tweet... Should it drive followers to your profile? Then what? Your email newsletter... Should it drive repeat website visits? Then what? The new blog article... Should it drive readers to a premium resource? Then what? Remember: Marketing without purpose is just noise. And in your crowded space, noise gets ignored. So, before you launch that next campaign or invest in that shiny new platform, pause and ask those two crucial questions. Your ROI will thank you. 💰 Thoughts? Drop me a comment. 💬 Find this valuable? Share it! ♻️

I often get asked, "𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘢𝘳𝘳𝘢𝘯𝘨𝘦 𝘮𝘺 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘴?" It’s a great question because the truth is, you can’t speak to everybody if you want to connect deeply with anybody. 🤷🏾♀️ In this video, I’m breaking down a few approaches for creating marketing that speaks directly to each of your target personas: ✅ Structure your campaigns seasonally, if that aligns with different personas. ✅ Use digital marketing channels individually to tailor your message. ✅ Create multiple gateways—specific entry points for each persona based on their needs and interests. From lead magnets to personalized email sequences, it’s all about guiding each customer through a journey that feels just right for them. 🛤️✨ If you’ve been struggling with trying to cater to all your different customers at once, this approach could be a game-changer. 🎯 I can help you make your marketing work smarter, not harder. Drop a comment below if you found this helpful, or send me a message if you’re ready to get laser-focused on your customer personas and drive results that matter. Let’s chat about how I can help you level up! 🚀 #marketingstrategy #customerpersona #contentmarketing #marketingconsultant #customerdiscovery #aimarketing #aiconsultant

Data-driven marketing isn't a new concept. But has your business leveraged intent data to reach your target audience? Not yet? Here's why you should. - 71% of B2B buyers prefer personalized content (CMI) - 84% of B2B marketers are seeing success with intent data (Forrester) - 91% of B2B marketers are using intent data to identify new target accounts (Demand Gen Report) - Conversion rates increase by 3.1x when marketers use behavior-based personalization (Forrester) Intent data predicts the purchase intent of prospects with their activity across the web. It's the most reliable way to identify when a business is actively researching your solution. Incorporating intent data into your strategy means delivering the right message, to the right person, at the right time. Intent-capture tools are now more affordable than ever. You don't need a $150K/year 6sense contract to get the essentials running. What are the most time-consuming actions your team deals with that you want to get automated and streamlined before 2025?

Hey tech founders, listen up! Struggling with marketing? I get it. But these 5 moves are game-changers for your business. Let's dive in. Ready? 1. Account-Based Marketing (ABM) Target dream clients precisely. Personalize your entire approach. Watch those conversions skyrocket. 2. Content Automation Magic Post consistent content, with minimal effort. Schedule, distribute, analyze effortlessly. Stay top-of-mind, always. 3. LinkedIn Lead Generation It's a B2B goldmine. Engage, share, use Sales Navigator. Leads will flow. 4. Video Marketing Short, snappy explainer videos. Boost engagement, simplify complex ideas. Smartphone videos work. 5. Customer Advocacy Power Turn happy customers into best marketers. Incentivize testimonials and referrals. Authentic. Powerful. Effective. Which one excites you? Let's chat in comments. Your next breakthrough awaits. Let's make it happen! What's your biggest challenge? Share it. We'll tackle it together.