Chris Pace’s Post

Marketing is responsible for the "glow," of a brand...however, data-driven Marketing is the business unit's way of contributing market demand, customer insights, industry changes and the buying landscape contributing to overall revenue. If the department can't show attribution to sales, it's not effective in my view. At WonderBotz Marketing and Business Development work closely together; it is the pulse of the growth engine and a barometer for an accurate forecast. The mark of a good marketing operation in 2024 #b2b: ✨ Social: impressions and glow ✨ Social: conversions and ads ✨ Email Marketing: activity and client behavior ✨ Email Marketing: conversions and replies ✨ Content Marketing: Education & interest measurement ✨ Video & Customer Testimonials: Empathetic prospecting ✨ Case Studies: Value stories What am I missing?

Marketing hack #19: Don't spend time on marketing that no one sees. Marketers waste so much time on work that never sees the light of day because of internal requests from sales, customer success, product, etc. Next time you get a request from an internal team, think about how you can turn it into a publicly accessible marketing asset that all of your customers can benefit from. 👀 Sales is requesting a case study to close one customer? Turn it into a video case study hosted on YouTube. 👀 Customer success is requesting competitor battle cards? Turn it into a landing page on the website. 👀 Product is requesting customer feedback? Turn some of the positive feedback into testimonial quotes that go on social media. Marketers serve the customers first and foremost. Make sure your work gets seen by the people who are most important. What are examples of how you've turned an internal request into an external asset? #b2bmarketing

You’re Wasting Money on Marketing. (Here’s What to Do Instead) 🤯 The ugly truth: so many marketers today are failing at the one thing that matters most: 🤦♂️ putting the customer first. Instead of focusing on how to genuinely help, they’re obsessed with pushing sales. 😤 My Wake-Up Call 🔔 As a RevOps consultant, I see people repeatedly making the same costly mistake—focusing on sales instead of customer needs. This not only wastes enormous amounts of money but also alienates potential loyal customers. Customer-centricity isn’t just a buzzword; it’s essential for long-term success. How to Flip the Script 🔄 1. Change your perspective: Shift from “How can we sell more?” to “What do our customers truly need?”. 2. Segment Your Audience: different segments of your audience have unique needs - tailor your messages accordingly. 🧩 3. Reverse Engineer Your Features: Turn product features into pain statements. 💡 Workshop it as a team like this: For example the feature: “Our rucksack is fully waterproof,” Solves the pain: “I’m so fed up with my books getting wet.” So ask the customer - “fed up with your books getting wet?” Those who relate, will buy. 🎉 bonus tip! What is this problem costing your prospect - In time or money? Hopefully - it’s more than your product costs. 💰 Show them this! Actionable Steps 🛠️ • Gather Feedback: Use surveys, social media, and direct interactions to gain insights. • Personalise Messaging: Tailor content to address individual customer concerns and preferences. • Create Value: Focus on educational and helpful content, not just sales pitches. Summary: Marketing should build relationships, not just drive transactions. By truly understanding and addressing customer needs, we foster loyalty and trust that translate into long-term success. What’s Your Take? 🤷♂️ How can we pivot to more customer-centric marketing strategies? Let’s discuss! 👇 #Marketing #CustomerCentricity #RevOps #CustomerExperience

This is really smart. While I’m not a marketer, we all need to market ourselves to some degree and ensure that the work we’re doing has impact. As a strategist at ioby, I noticed that I was having the same conversations introducing myself over and over, so I piloted a few ideas with my manager to figure out how we could have one introduction that served many leaders! What if we hosted office hours? Sent an introduction video? How might we scale that personal touch needed to inspire leaders to start working with us, in a more potent way. Another way Jacob’s idea to make your work more visible even if you’re not a marketer: how often do you have amazing conversations with a colleague or friend where you learn something new? Can you record that conversation or share the insights in some way? That’s what Tony Pham ✓ and I tried the other day, when we interviewed each other about our special sauce, about what makes our approach to our work stand out. I learned more about mindfulness in the workplace from Tony, and because I shared our conversation, you can too!

🚨 Let’s talk about vanity metrics. The number of leads? Probably the biggest one. So many leads are just a list of names – names that came from gated content but will never move into the buying funnel. They don’t drive revenue. They just make your CRM look full and make you feel productive. But marketing is evolving. It’s no longer about counting leads; it’s about creating meaningful impact. ✅ Focus on accounts. ✅ Focus on demand generation. ✅ Focus on real relationships. I dive deeper into this in my latest video 👇 Curious to hear – are you still chasing leads, or are you focusing on what really matters?

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Hot Take 👉 All marketing is customer acquisition. So ask yourself these 2 questions.. whether you're crafting an email, designing a landing page, or even choosing a new tool: 1. “How does this fit into my customer acquisition strategy?"
 2. “What is its specific purpose?" If you can't answer these questions, you’re probably wasting time and money. Here's the truth: Every single marketing activity should engage your ICP somewhere in their buying journey and nudge them forward. Even if it's just a baby step. 
 That witty tweet... Should it drive followers to your profile? Then what? Your email newsletter... Should it drive repeat website visits? Then what? The new blog article... Should it drive readers to a premium resource? Then what? Remember: Marketing without purpose is just noise. And in your crowded space, noise gets ignored. So, before you launch that next campaign or invest in that shiny new platform, pause and ask those two crucial questions. Your ROI will thank you. 💰 Thoughts? Drop me a comment. 💬 Find this valuable? Share it! ♻️

Hey tech founders, listen up! Struggling with marketing? I get it. But these 5 moves are game-changers for your business. Let's dive in. Ready? 1. Account-Based Marketing (ABM) Target dream clients precisely. Personalize your entire approach. Watch those conversions skyrocket. 2. Content Automation Magic Post consistent content, with minimal effort. Schedule, distribute, analyze effortlessly. Stay top-of-mind, always. 3. LinkedIn Lead Generation It's a B2B goldmine. Engage, share, use Sales Navigator. Leads will flow. 4. Video Marketing Short, snappy explainer videos. Boost engagement, simplify complex ideas. Smartphone videos work. 5. Customer Advocacy Power Turn happy customers into best marketers. Incentivize testimonials and referrals. Authentic. Powerful. Effective. Which one excites you? Let's chat in comments. Your next breakthrough awaits. Let's make it happen! What's your biggest challenge? Share it. We'll tackle it together.

Are you struggling with your sales funnels? Writing all the copy, finding the right pics, stitching different platforms together for calendar bookings, video hosting, email marketing and so on and so forth... I get it, building a funnel is no walk in the park. But what if AI does it all for you. With Funnel AI, all you have to do is answer a few prompts about your business and industry and you’ll get a stunning digital presence. Customize it to match your branding and you are ready to attract leads, drive conversions, and grow your business. > Build Effective Lead Generation Funnels > Create Engaging Membership Funnels > Design High-Converting Sales Funnels > Develop Seamless Service Booking Pages > Set Up Efficient Event Registration Funnels > Launch Impactful Product Launch Funnels AI turns your business into a MoneyMagnet. To learn more go to MoneyMagnet(dot)AI

What does marketing do anyway? To understand what marketing does today, you have to realize... Marketing has evolved a lot over the past 10-years. 🚨 Strategies are more complicated 🚨 Efforts take longer ...and the days of blasting a 🥶 cold database of purchased contacts to generate a few leads is sadly over. Marketing today requires a more holistic and cohesive effort to perform its responsibility to improve: ✅ Recall / Recognition ✅ Digital Trust ✅ Conversion And how do you 💪flex the Recall and Recognition muscle? 🐼 Consistency: acting or done the same way 🐼 Frequency: occurring in quick succession 🐼 Repetition: baked in redundancy 🐼 Brand Cohesion: alignment throughout all touch-points in the funnel ProTIP: aligning all company messaging to remove friction in the funnel is key to your content building digital trust: 🔎 Review Automated Messaging 🔎 Review Documented Sales Process 🔎 Review Outreach Campaigns to ensure alignment with sales messaging and known obstacles 🔎 Review the Client Journey Experience (test it yourself!) 🔎Get your Sales and Marketing teams collaborating on a quarterly basis. (Market conditions shift too much to work from an annual plan) Moral of the story here is if you want your community to invest in your services, you have to invest in the community you serve. Struggling with specific challenges? Message me to setup a time to chat about obstacles you're trying to resolve! #B2BMarketing #MarketingToday #RecallandRecognition #BrandCohesion #MessagingAlignment #SalesandMarketing