Chris Thiede’s Post

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Executive communications strategist & ghostwriter for senior executives with important sh*t to say, but not much time to say it | Trusted by Fortune 500 communications leaders & small business entrepreneurs

This speech and video is a Master Class in how executives and leaders should communicate with their people. And build their brands at the same time. What about this speech resonated with you?

View profile for Jesse Cole, graphic

Owner of Savannah Bananas, Creator of Banana Ball, Author of Fans First & Find Your Yellow Tux, Keynote Speaker

Fenway Park was the biggest challenge we've ever had as an organization. Before the game, we had our Fans First chat with over 200 plus employees, players and cast members and I shared with the team how we could be our best in the moment. From Day 1, I've always believed in focusing on the fans first. But when facing real adversity, we often need more than just that mindset as our north star. We need to know how to put the fan first. What I've learned is that the greatest performers know how to slow things down. When things speed up, they can focus even better on what's in front of them in that moment. I shared how while we would have the most eyes on us we've ever had, it was the eyes right in front of us that mattered most. My goal was for everyone to take the extra time with fans, embrace the moments and truly be present. If we did that and focused on one fan at a time, everything else would take care of itself. After the game, I was truly proud of everyone on our team. I heard countless fans first stories and moments shared by our group and by fans all over social media. With every challenge, we get better and learn more. But who we are, what we stand for and the heart of this organization will never change.

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