Christian Dahlen’s Post

🛑 A common misconception is that Innovation = technological invention. This is not enough in today's competitive SaaS world... Tomasz Tunguz points out that to be successful, you need the following equation: Innovation = Invention + Go To Market. "Technology is not enough. In fact, it is only half of the equation. Innovation = Invention + Go To Market. That initial technology advantage needs engender go to market advantage, a way of educating, convincing, and closing customers more efficiently. Often, these technologies grow the addressable market, alluring new buyers to try software." 📖 https://lnkd.in/eikpmSaM He expands this to be: Innovation = Invention + Go To Market + Timing 📖 https://lnkd.in/eAxV5Agz Many startups right now have developed compelling new technologies. However, they are bringing these products to market in an undifferentiated way. How are you breaking through the noise and differentiating your GTM strategy?

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: 𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐢𝐧 𝐚𝐧 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 _ As an entrepreneur, I've learned that consistently improving your product is not just important—it's essential for staying competitive. In a fast-paced market, standing still means falling behind. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥: 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Our customers' needs and expectations evolve. By consistently enhancing our products, we ensure we’re meeting and exceeding those expectations, leading to higher satisfaction and loyalty. 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Technology is rapidly advancing. By integrating the latest advancements, we keep our products relevant and cutting-edge. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: The competitive landscape is always shifting. Continuous improvement helps us stay ahead of competitors and maintain our market position. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Improving our products often leads to better processes and efficiencies, reducing costs and increasing profitability. 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: A commitment to ongoing improvement signals to the market that we are dedicated to excellence, which enhances our brand reputation. At 𝐀𝐈𝐂𝐫𝐮𝐱 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐏𝐯𝐭. 𝐋𝐭𝐝., we live by this philosophy. Whether it's enhancing our retail ERP software 𝐒𝐭𝐨𝐫𝐞𝐅𝐥𝐨𝐰, advancing our geodata visualization tool 𝐆𝐞𝐨𝐁𝐢𝐳𝐌𝐋, or adding new features to our automated machine learning package 𝐩𝐲𝐌𝐚𝐫𝐤𝐞𝐭𝐋𝐚𝐛, continuous improvement is at the core of our strategy. Innovation is a journey, not a destination. By relentlessly improving, we ensure our products remain valuable and our business stays ahead in a competitive landscape.#Entrepreneurship #Innovation #ContinuousImprovement #BusinessStrategy

Key benefits of digitalization for small and medium-sized enterprises Embracing digitalisation offers a multitude of benefits for small and medium-sized enterprises (SMEs). Here are some key advantages: Digitalisation allows SMEs to transcend geographical boundaries and tap into a global market. K By establishing an online presence, SMEs can reach customers far and wide, increasing their potential customer base. Digitising processes and operations streamlines business functions, saving time and resources. Automation and digital tools help SMEs automate repetitive tasks, reduce errors, and improve overall efficiency. By adopting digital solutions, SMEs can reduce costs associated with traditional methods. Digital platforms offer affordable marketing channels, eliminate the need for physical stores or offices, and provide cost-effective communication tools. Digitalisation enables SMEs to provide a seamless and personalised customer experience. Online platforms allow for easy communication, quick response times, and tailored marketing efforts, enhancing customer satisfaction and loyalty. Digitalisation provides access to valuable data and analytics. SMEs can gather insights about customer behavior, market trends, and performance metrics, enabling informed decision-making and targeted strategies. Digitalisation empowers SMEs to adapt quickly to market changes and embrace innovation. With digital tools, SMEs can experiment with new business models, products, and services, staying ahead of the competition. By embracing digitalisation, SMEs can unlock untapped potential for growth. The scalability and flexibility offered by digital platforms enable SMEs to expand their operations and explore new markets without significant infrastructure investments. In a rapidly evolving digital landscape, embracing digitalisation is essential for SMEs to remain competitive, unlock new opportunities, and thrive in the modern business environment.

Boost Productivity with Custom Workflow Automation: A Case Study In today's fast-paced business environment, efficiency and productivity are key drivers of success. However, for many small and medium-sized enterprises (SMEs), manual processes and repetitive tasks can often hinder operational efficiency, leading to increased costs, errors, and decreased productivity. #CaseStudy #CustomSolutions #Productivity #WorkflowAutomation Book a Demo Today! . . . #AustralianSMEs #AussieSMBs #SMMaustralia #SmallBizAU #AUSsmallbusiness #OzSmallBiz #SMEmarketingtools #MarketingForAUSmall #DigitalSMEsAustralia #SaaSmarketingAUS #AUstartups #AustralianStartups #MarTechDownUnder #SMBAUmarketing #GrowthMarketingAU #ScaleUpAustralia #SMEsGoGlobal #GlobalFromAU

"Are you ready for the future of business operations? Let's dive deep into how automation, data analytics, and artificial intelligence are shaping our industry!" In today's fast-paced business environment, companies are constantly seeking ways to enhance operational efficiency and exceed customer expectations. Through the strategic implementation of cutting-edge technologies such as automation, data analytics, and artificial intelligence (AI), organizations across various industries have achieved remarkable results, redefining industry standards and delighting customers in the process. Automation: Amazon: Utilizes robots in warehouses for faster picking, packing, and shipping, leading to improved efficiency and reduced costs. Domino's Pizza: Automated pizza dough preparation saves time and ensures consistent quality, enhancing customer experience. HSBC Bank: Employs chatbots to answer customer inquiries 24/7, freeing up human agents for complex issues and improving accessibility. Tesla : Tesla's state-of-the-art Gigafactories employ advanced automation technologies throughout the manufacturing process, from assembly line robots to automated material handling systems. By automating repetitive tasks and streamlining production workflows, Tesla has significantly increased productivity, reduced costs, and accelerated time-to-market for its innovative electric vehicles. Data Analytics: Netflix: Analyzes user data to personalize recommendations, leading to higher engagement and viewer satisfaction. Walmart: Walmart utilizes sophisticated data analytics algorithms to analyze vast amounts of customer data, including purchasing patterns, preferences, and inventory levels. By leveraging these insights, Walmart optimizes inventory management, forecasts demand more accurately, and personalizes the shopping experience for customers through targeted promotions and recommendations. JPMorgan Chase: Leverages data to detect fraudulent transactions in real-time, protecting customers and reducing financial losses. Artificial Intelligence (AI): Spotify: Utilizes AI algorithms to suggest personalized music selections based on listeners' preferences, resulting in higher user engagement and loyalty Netflix: Leverages AI to curate movie and TV show recommendations, increasing viewership and customer satisfaction Coca-Cola: Deploys AI-driven vending machines that offer personalized drink options based on past purchases, enhancing customer experiences Amazon: Uses AI to automatically generate product descriptions, enabling quick listing updates and reduced manual labor These are just a few examples, and the possibilities are endless. The key takeaway is that companies across industries are reaping the benefits of embracing technology, leading to operational excellence, satisfied customers, and a competitive edge in the market. Would love to hear more views on the above use of automation, data and AI

🚀 Exciting times ahead! According to SupplyChainBrain, automation isn't just a choice anymore. Business leaders - from small startups to huge corporations - are asking their teams to build automated supply chains ASAP. 🤖⚙️ The pressure is on for businesses to get their supply chains running smoothly and quickly. This article, "Automation is no longer an option," explains how crucial automation has become for staying competitive. 🌐📈 It's time to embrace the future and make work easier and faster! #Automation #SupplyChain #Innovation

Why should industrial companies strive for full value creation through servitization? Modern companies are beginning to realize that gaining a competitive advantage requires more than just manufacturing quality products. Many original equipment manufacturers (OEMs) face challenges such as chip shortages, inflation and saturated markets that lead to sluggish revenues. So the question is not really whether manufacturers should move away from a product-centric strategy, but how they can move to a service-centric strategy supported by servitization. But let's start with that: Why should you consider servitization? FIRST - Revenue growth: Servitization offers significant potential for revenue growth. By focusing on service offerings alongside traditional products, companies can tap into new revenue streams. Rolls Royce, for example, has pioneered the "Power-as-a-Service" model and achieved remarkable success. SECOND - Customer loyalty and service excellence:  Moving to a service-based model strengthens customer loyalty through continuous, value-adding interactions. Customers appreciate the ongoing support and maintenance, which builds long-term relationships and improves customer loyalty. THIRD - Higher gross margins:  The service component of servitization can lead to significant additional gross margins. According to reports, gross margins in the service area can be up to 150% higher than in pure product sales, making the investment in service worthwhile. AND - Circular Economy and Sustainability:  Servitization aligns with the principles of the circular economy, promoting sustainability. By focusing on product lifecycle management and resource optimization, companies can reduce waste and environmental impact. But to be honest – there might be challenges in achieving Servitization. But we got you covered! Offering Enablement: Successfully integrating product and service offerings requires ensuring they deliver the expected performance through strategic planning and capability development. Ecosystem Connectivity: A disconnected ecosystem can hinder servitization efforts. Companies need to foster alignment and collaboration among partners to create a cohesive and efficient service delivery network. Investment and Costs: Transitioning to a servitization model involves high initial investments in acquiring and evolving necessary capabilities. However, long-term revenue and margin benefits can offset these costs. Strategic Planning: Short-term tactics might fall short in realizing the full value of servitization. A long-term strategic approach is crucial to sustain momentum and achieve desired outcomes. Industrial companies aiming for full value through servitization can transform operational challenges into growth opportunities. Embracing this model can lead to enhanced customer loyalty, significant revenue growth, and a stronger competitive edge in today’s market. Up for a quick chat on how to scale with servitization? Drop a note!

Instead of reinventing the wheel, focus on using innovation to drive business growth. In today's fast-paced business environment, Small and Medium Enterprises (SMEs) in the wholesale and manufacturing sectors often feel pressured to innovate and create custom technology solutions. However, this approach may not always be the wisest decision. Instead, SMEs should leverage existing, proven technologies to drive business improvement and efficiency. The Pitfalls of Custom Innovation While innovation is crucial for business growth, attempting to develop custom technology products from scratch can be: ❌ Time-consuming ❌ Expensive ❌ Risky ❌ Resource-intensive For SMEs with limited budgets and technical expertise, these factors can significantly impact the bottom line and divert attention from core business activities. The Power of Existing Solutions: Rather than reinventing the wheel, SMEs should identify and implement the right existing technologies for their specific needs. Here are some key areas where off-the-shelf solutions can make a significant impact: ✅ Accounting Applications: Streamline financial processes and ensure accurate bookkeeping. ✅ Inventory Management Systems: Optimize stock levels and improve supply chain efficiency. ✅ Product Information Management (PIM): Centralize and manage product data effectively. ✅ Project Management Tools: Enhance team collaboration and project tracking. ✅ Procurement Management Solutions: Streamline purchasing processes and supplier relationships. ✅ Enterprise Resource Planning (ERP): Integrate various business processes into a single system. ✅ eCommerce Platforms: Expand your reach and sell products online. ✅ B2B eCommerce Solutions: Facilitate smoother transactions with other businesses. ✅ Analytics Platforms: Gain valuable insights from your data to make informed decisions. ✅ Artificial Intelligence (AI) Tools: Automate repetitive tasks and enhance decision-making. Benefits of Adopting Existing Technologies: By choosing to implement established solutions, SMEs can: ⚡ Reduce implementation time and costs ⚡ Benefit from proven technologies with established support systems ⚡ Scale their operations more easily ⚡ Focus on their core competencies ⚡ Stay competitive in the market For SMEs in the wholesale and manufacturing sectors, the key to technological advancement lies not in reinventing the wheel, but in wisely selecting and implementing existing solutions. By choosing the right technologies that align with their business needs, SMEs can drive efficiency, reduce costs, and position themselves for sustainable growth in an increasingly competitive marketplace. Remember, the goal is not to be the most innovative in technology creation but to be the smartest in technology adoption and utilization for your business success. #SME #Technology #BusinessImprovement #DigitalTransformation

"Integration is the magic that makes it possible for your modern, cloud-based sales management system to exchange sales data with your 40-year-old on-premise ERP system". There is hope! #workato #automation #automationmindset

Blue Ocean Strategy by Chan Kim & Renee Mauborgne provides a strategy implementation framework. The book is not about competition or competing in the existing market space it. It gives a systematic approach to not competing over what is already there and outlines principles & tools to create and capture blue oceans. Although the term “Blue Ocean “is new, their existence is not. They are a feature of business life, past and present. Look back 120 years, how many of today’s industries were then unknown? The reality is industries never stand still. They continuously evolve. Yet the overriding focus of strategic thinking has been competition. Part of the explanation is that corporate strategy is heavily influenced by its root in military strategy. Which means confronting the opponent and fighting over a given piece of land that is both constant and limited! Value innovation is the cornerstone of Blue ocean strategy. Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace. Innovation without value tends to be technology-driven, market pioneering or futuristic, often shooting beyond what buyers are ready to accept and pay for. Value innovation defies one of the most commonly accepted dogmas of competition based strategy: the value cost trade off. It is conveniently believed that companies can either create greater value to customers at a higher cost or create reasonable value at lower cost. Here strategy is seen as making a choice between differentiation and low cost. In contrast, blue ocean strategy pursues differentiation and low cost simultaneously. Analytical tools and frameworks: The strategy Canvas- It’s both a diagnostic and action framework. It captures the current state of play in the market space, it allows us to understand where the competition is currently investing, the factors currently industry competes on , the services the customer receives from existing market. The four actions framework- To create a new value curve , there are four key questions to challenge an industry’s strategic logic & business model: Eliminate (Factors that industry takes for granted & should be eliminated),Reduce (factors that should be reduced below industry’s standard), Raise (Factors that should be well raised above the industry’s standard), Create (Factors that should be created that the industry has never offered) Three characteristics of a good strategy-Focus, divergence & a compelling tagline. Framework to reconstruct market boundaries- Path1: Look across alternative industries, Path 2: Look across strategic groups within industries, Path 3: Look across the chain of buyers, Path 4: Look across complimentary product & service offerings, Path 5: Look across functional or emotional appeal to buyers, Path 6: Look across time. Thanks Pankaj Navani for the recommendation