Christina Tanner’s Post

Potentially the biggest shift in influencer marketing this coming year? The concept of "creator real estate" is evolving as creators are now integrating “billboards” directly into their content. -> What’s happening: In a recent YouTube vlog, Saffron Barker sparked conversation by featuring a virtual ad placement for Lancôme. As she spoke, a digital billboard appeared behind her, mimicking a real-life billboard effect right within her video. https://lnkd.in/e9Gidjxv -> Why it matters: This marks a shift in digital real estate, similar to website banners or in-stadium ads—but with a new twist. Audiences are familiar with the concept of display advertising, but this fresh placement has an undeniable impact. There a lot of questions around this approach (impact, transparency etc.). We shared some more ideas No Logo (see below) Would you consider this as a brand? ---- https://lnkd.in/e8Y9DZ4H #InfluencerMarketing #DigitalRealEstate #ContentCreation #BrandPartnerships #adtech #promotions

🤔 Is INFLUENCER MARKETING Dying in 2025? #Advertising has always been a cycle. We started with traditional ads—newspapers, billboards and TV which were straight to the consumer, no fluff. Then came celebrity #endorsements where brands tapped into idols, and people wanted what their faves used. 💄 Next up? #InfluencerMarketing 💁♀️📲 which kinda monetized word-of-mouth, like a friend recommending a product or someone you trusted was asking you to use it. But now? It’s too staged, too adsy, too #sponsored. Feels like one big ad, and let’s be real—people are over it! 🚫 So, what’s trending now? #UGC (User-Generated Content) , real people using real products and leaving real reviews.Brands like Paradyes and FREAKINS are already killing it with UGC. 💯 And now I think, maybe traditional ads will make a comeback, but this time, only the creative, real, and engaging ones will survive. Then again, I’m no expert—I might be wrong. Just throwing thoughts out loud! ✌️ #InfluencerMarketing #UGC #FutureOfAds #SocialMediaTrends #MarketingHacks #ContentCreation

Q4 is the busiest and most crucial time for many brands—and executing a strong marketing strategy is key! If you're a Beauty, Lifestyle, or HairCare brand looking to tap into the power of UGC and collaborate with content creators, WGY has the perfect solution.✨ We offer affordable, organic, and fresh influencer marketing packages designed to drive results without breaking the bank. Whether you're a brand looking for effective promotion or a content creator wanting to get involved in exciting campaigns, we'd love to hear from you! Drop your email below for more details 👇🏼 #influencermarketing #q4 #ugc #wegotyoyagency

Any DTC brand doing influencer marketing or planning to invest into it.. Implement a commission-based model for influencer partnerships ✓ It can be cost-effective ✓ Align promotion efforts with actual sales ✓ And offer clear ROI. As a brand develops.. 📈 ✓ Enhance this model with additional incentives = It can deepen influencer relationships and drive sustainable growth. You can also create a specific landing page ✓ Where you put down all the details related to the influencer marketing program using SARAL × No coding knowledge is required. ✓ Customize it with your copy, images, and brand color palette. ✓ Publish in a few minutes and share it. Get your free trial link in the comments 👇🏻 And implement a commission based model with your own landing page 😎 #influencermarketing #shopify #dtcbrands #ecommerce #marketing

Are advertising agencies using fandom to its full potential? I’ve noticed a lot of brands are starting to hone in on “fandom” as possibly their most effective marketing tool. The first 1000 fans theory, springs to mind. (1000 true fans is better than 100K passive people) Why now though and not 4 years ago towards the end of the first lockdown? A lot of influencer marketing companies are having great success in this area, and I think it’s only a matter of time before creative agencies start to look into influencer or “fan” divisions. The ability to have access to genuine fans is clearly a massive pull for brands, and we’re now seeing more influencer agencies winning over bigger and more traditional creative shops. Imagine the power of a super-effective fandom strategy, and driven by an amazing idea rather than just paid and targeted marketing… Interested to hear which brands, creative agencies or influencer agencies do this really well already? I'll get us started... Amplify x Netflix for Money Heist in 2021 - The Biggest Fan. https://lnkd.in/e_7Qpzgi 

UAE-based influencer marketing platform - luma announces its official launch. The platform features a marketplace and robust marketing services connecting brands with creators. CEO and Founder Carlos A. Robles expressed his enthusiasm, “We believe that brands, creators, and everyone involved can approach content and storytelling from a fresh perspective. luma will curate unique experiences that ignite creativity and collaboration. We aim to partner with creators and brands to push boundaries and create extraordinary content. We now have an opportunity to champion creators who promote positive narratives that impact our society.” #influencermarketing #contentcreators #marketing #advertising #marketplace #latestnews #middleeast #creatoreconomy

Brand ambassador programmes are skyrocketing as marketers increase their investment Revealed in a study by influencer marketing agency Billion Dollar Boy, as many as 61% of marketers increased investment in brand ambassador programmes over the past 12 months and 73% plan to increase investment further in the next year Full story 👉 https://lnkd.in/eb7f9tqX #marketing #advertising #brandpartnerships #influencer Thomas Walters

When I speak to brand founders, I often find this common missing link. There’s often a misconception that top-notch branding and impressive visuals alone will cut through the competitive noise online. So they often fall short when it comes to digging deeper to develop a playbook that guides how their brand's core story comes to life across their digital channels. This often leads to their team running out of things to talk about online when there are delays with key launches, influencer campaigns, or UGC content delivery. If this sounds familiar, you’ll want to read this: https://bit.ly/4bCAYPs I’ve also included some ideas for how to step up your team’s evergreen content game. #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Facebook and Meta are in the midst of their first-ever financial downturn, and they have content creators to blame (well, mostly). Content creators are changing the face of digital marketing. Building a following through lip-syncing, choreographed dances to trendy music, and makeup tutorials 🎶🕺💋, these content creators are a hot commodity for all kinds of brands—and they have a bigger impact on sales than you might expect! As brands shift their budgets towards influencer marketing and away from traditional digital marketing platforms, we expect to see a lot of, uh, not-so-authentic creators enter the space. If your brand is considering influencer marketing, make sure your sleeted creators are worth pinning your hat on 🪡👒 This Marketing Dive article does a great job of underscoring the pros and cons of influencer marketing - https://bit.ly/3K1IUOK #DigitalMarketing #BrandMarketing #BirdhouseMarketing #YourBrandInFlight #ContentCreation #InfluencerMarketing

Influencer Marketing vs. Traditional Advertising: Which Drives Your Brand Faster? 🚗💨 🛑 Traditional Advertising: Like a car stuck in traffic – broad reach but slower progress and engagement. 🚀 Digital Marketing: Like a car on an open highway – targeted reach, high engagement, and faster results. Ready to accelerate your brand? Choose the right strategy for your goals and see the difference! #InfluencerMarketing #TraditionalAdvertising #MarketingComparison #BrandAwareness #DigitalMarketing #MarketingTips