The highest converting #GivingTuesday email you haven't written yet. Want to break through the noise this Giving Tuesday? Here’s how. Strip it down. No header. No photos. No buttons. Just text. Write like you’re emailing your BFF. Keep it short and real: no nonprofit jargon. Inboxes on Giving Tuesday are flooded with overly polished designs. But most of those emails blend together. They sound and look the same. Imagine we’re having coffee. What would you say about your mission? Write that. Be the imperfect, beautiful person you are. Be honest. Invite your subscribers to help. Add a plain-text link to donate (no buttons). Now press send. In a sea of over-designed Giving Tuesday emails, this is the ultimate pattern interrupt. It’s the email that feels like it was meant just for them—and that makes all the difference in donations. Comment below and let me know if you're gonna try it.
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Your name is forgettable. Here's why that matters. My Take: Nonprofits love bland, forgettable names. United Way is a great example—while it’s well-known today, the name itself is generic and doesn’t spark curiosity or connection. Compare that to Feeding America, which immediately communicates purpose and evokes emotion. What You Can Do Right Now: Write down your nonprofit’s name and tagline. Ask yourself, Does it make someone curious enough to ask, “What’s that about?” If not, brainstorm alternatives that are specific, memorable, and engaging. Question: If you could rename your nonprofit today, what name would really capture your mission and brand essence? hashtag #NonprofitMarketing hashtag #BrandIdentity
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Had to celebrate with y'all this actual conversation with a global nonprofit client last week... Me: "Did you have any feedback on the conversion rate optimizations we made on the home page of the website?" Client: "No! It looks way less crappy now! It's significantly improved, and I don't hate it anymore. Thank you!" Now we wait to see what the data says about the optimizations we made and how the conversion rate improves. If you want to talk about how to increase donations on your nonprofit's website through conversion rate optimization, send me a DM! Would love to talk. (ps. this post was written by a human—me)
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Your name is forgettable. Here's why that matters. My Take: Nonprofits love bland, forgettable names. United Way is a great example—while it’s well-known today, the name itself is generic and doesn’t spark curiosity or connection. Compare that to Feeding America, which immediately communicates purpose and evokes emotion. What You Can Do Right Now: Write down your nonprofit’s name and tagline. Ask yourself, Does it make someone curious enough to ask, “What’s that about?” If not, brainstorm alternatives that are specific, memorable, and engaging. Question: If you could rename your nonprofit today, what name would really capture your mission and brand essence? #NonprofitMarketing #BrandIdentity
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Corporate Exec Turned Entrepreneur, Multi-Unit Franchise Owner | Franchise Consultant, Helping Others Do the Same | Own Six Prosperous Franchises | Leveraging Decades of Experience, Guiding People to Franchise Ownership
1moInteresting. How do you measure the success of this approach Christina Tzavaras Edwards?