Christine Menchaca’s Post

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Digital Account Director, Social Media at Axicom

Caught the first episode of Fallout last night and as a huge fan of the franchise, I think it's really hitting the mark. The music, the humor, the set design, it feels game-y but also feels right for television. It sparked a conversation with my husband about how these adaptations (Fallout, Halo, The Last of Us) are brilliantly starting out with a built-in fandom; A fandom comprised of the millennial and older gen-z audiences that streaming shows are targeting. But on the flip side, how many people are watching these shows, never having picked up the games, and now may be inspired to make that purchase? It's not a new concept - Star Wars has been doing the cross-platform, cross-franchise thing for ages. But to see it START with a video game as inspiration, rather than a movie inspiring a video game, is a testament to the cultural realization that games are art, they tell deep stories, and its worth expanding that reach beyond the controller. Plus...it's just smart marketing. #Bethesda #Fallout #Gamingindustry

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Adnan Bashir

Global Communications and Corporate Affairs Executive | Board Member | C-Suite Advisor

7mo

The Halo series on Paramount+ is really something else. I definitely see that one winning over new followers.

Raquel Rosen

VP Digital Strategy @Axicom

7mo

I binged Fallout over the weekend and absolutely loved it. Although I haven't played the games, the series made me want to play them! You're right - it's such smart marketing...!

Tom Heiss

Executive Director, Marketing and Partnerships at Condé Nast

7mo

Halo falls short, BUT season 2 was a massive improvement on season 1. Miss you Christine Menchaca!!

Haydon Risbridger

Group Digital Content Producer | Internal Influencer at National Grid

7mo

Excited to jump into this! With the announcement of the next-gen update for Fallout 4 finally arriving too, it’s a good time to be a Fallout fan! Just finished Halo too, it’s not lore accurate but honestly, I enjoyed it for what it is and it was a fun enough ride!

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