Chris Peters’ Post

This B2B marketing campaign is pure gold 🤯 And it's the proof that you can be innovative even if you're selling to businesses. And it's working way better than what your reporting dashboard says A friend sent me one of Scribe's ads and how I started to use their product Not because they tried to sell it to me Not because my friend tried to sell it to me But because it was funny and shareable (like truly shareable) PS: Don't make boring marketing

Why your marketing isn’t driving real business results. Most B2B brands are missing the mark. Their marketing is broken. Their marketing isn't built for win. Here’s why: It’s too focused on selling. → Pushing products. → Flaunting features. But let’s get real: Your ideal client? They don’t care about your product. They care about their problems. And if your marketing doesn’t solve it... • You’re ignored. • You’re forgotten. • Your competitors close the deal. Here’s what works in B2B: Shift from SELLING to SOLVING. 1. Educate:  - Give insights that make them stop scrolling. 2. Guide:  - Help them make decisions faster. 3. Connect:  - Show you understand their challenges. When you do this: - Trust builds. - Conversations start. - Deals close. B2B decision-makers don’t need noise. They need clarity, confidence, and solutions. So here’s the play: Stop leading with your product. Start leading with value. Question for you: What’s one way your marketing can solve a client’s problem today?

This is my favorite B2B marketing strategy (and it's completely timeless) Become the top resource for your ideal customer. Here’s how in 4 steps: - Have clear messaging and positioning. People need to know you’re speaking to them. - Become your own distribution on platforms like LinkedIn, YouTube, and Instagram. - Be consistent and show up everyday. - Highlight your customers or use industry examples. People want real examples from people like them. That's what we're doing, becoming the top resource for B2B SaaS founders and Growth Leads; helping you scale your business and your personal brand with Founder-Led Marketing. Think about how you can position your company to be the top resource in your niche. If you sell to Sales --> How do you become the top resource for Sales reps? Product --> How do you become the top resource for PMs? Turn your brand into a magnet for your ideal customer. Pull don't push. P.S. We are taking on one more client this month to unlock their growth with Founder-Led Marketing. DM me if you want to scale your personal brand to generate leads.

"In B2B marketing, ROI isn't just about numbers — it's about telling a compelling story of value creation." Hillary Ferry said it best. As we enter the final stretch of 2024 at Two Rivers Marketing, we're doubling down on connecting marketing efforts to tangible business outcomes. Hillary's insightful blog emphasizes continuous optimization and the importance of both quantitative and qualitative data is guiding our strategy. Give the blog a read to learn more!

If I could change one fundamental misalignment in B2B marketing, it would be to recognize that "leads" are a trailing indicator. They're the **result** of alllllll the marketing you've done up to that point to create the conditions under which someone, who finds themselves in market for something you make or do, is willing to have a commercial conversation with you. In B2B, that means a whole host of touchpoints with people that do NOT have direct commercial intent. Which seems to be desperately difficult for most marketing organizations to grasp. But if you start with leads as your only meaningful "result", ignoring every other leading indicator, activity or input that makes that result possible, you're absolutely setting yourself up for dwindling demand, rising costs, shallow market penetration, and lots of questions about "ROI" that you can't answer.

"In B2B marketing, ROI isn't just about numbers — it's about telling a compelling story of value creation." Hillary Ferry said it best. As we enter the final stretch of 2024 at Two Rivers Marketing, we're doubling down on connecting marketing efforts to tangible business outcomes. Hillary's insightful blog emphasizes continuous optimization and the importance of both quantitative and qualitative data is guiding our strategy. Give the blog a read to learn more!

Let's discuss crafting a B2B marketing strategy that cuts through the clutter. In the current landscape, personalisation is the cornerstone of successful B2B marketing. Tailoring your message to address specific industry pain points or triggers can elevate your outbound marketing from spam to essential reading. But it's not solely about personalising your email subject lines or content. It's about creating an experience that feels bespoke to each prospect. From understanding their business challenges to offering solutions that resonate specifically with their needs, personalisation is key. So, what’s our takeaway? In an era where everyone is fighting for attention, make sure your marketing strategy prioritises personalisation over mass broadcasts. Dive deep into understanding what makes your target market tick and craft messaging that speaks directly to them. Remember, in B2B marketing, it's not just about reaching out; it's about reaching out with relevance. Let’s treat our prospects like partners rather than opportunities on a list. The results might just surprise you.

How to find your (B2B Marketing) lane of genius? Sometimes, the answers lie in the past. To discover your unique strengths and passions, retrace your steps. Look back at the paths you’ve taken, the challenges you’ve conquered, and the moments that made you feel truly alive. These breadcrumbs of insight can help you map out your future with clarity. 1️⃣ Review Past Routes (Campaigns): What campaigns were smooth rides? Which ones felt like a pothole city? Map out what worked, ditch what didn’t, and take notes. 2️⃣ Follow Your Customers’ GPS: Look at your best clients. What path did they take to find you? Was it that killer webinar? A relatable blog? Find the patterns and repave those roads. 3️⃣ Analyze the Mileage: Your analytics are basically your trip meter. What segments engaged the most? Which content led to the most detours (aka ghosting)? Use this data to stay in your fast lane. 4️⃣ Stick to the Scenic Route (Messaging): If a value proposition or story resonated before, bring it back—maybe with a fresh coat of paint. Your genius lies in what already worked. Marketing isn’t about taking a million random exits to see where you land. It’s about finding your lane of genius and driving in it like you own the road! ⏩ So, in this post, I do offer some tips based on my learnings so far!! #b2bmarketing

Brilliantly put—leads as a trailing indicator is such an overlooked truth in B2B marketing. Focusing solely on leads without understanding the broader ecosystem of touchpoints is like celebrating a flower without acknowledging the soil, water, and sunlight that made it grow. Shifting the mindset to value leading indicators like brand visibility, trust-building interactions, and non-commercial engagement is the real key to sustainable demand generation. Without this foundation, the "ROI" conversation turns into a vicious cycle of short-term wins and long-term losses. Spot on!

Here's what all B2B marketing strategy looks like in 2024: 1️⃣ Start with a clear GTM strategy: Define your target segments, establish your ideal customer profile, align your marketing message, and ensure all stakeholders are on the same page. 2️⃣ Create brand awareness: Leverage high-quality guides, social networking, public speaking, and engagement strategies to build a strong brand presence. 3️⃣ Generate demand: understand your audience's needs, provide value through content, and leverage distribution channels to create demand. 4️⃣ Capture the demand: set an engagement threshold and use intent data to engage with strategic accounts. 5️⃣ Activate strategic accounts: Use social selling, personalized outreach, and follow-ups to activate your customers. 6️⃣ Nurture client success: Understand what motivates your customers, influences their decisions, and potential alternatives they consider. 7️⃣ Plan for expansion: Release case studies, initiate deal expansion programs and ask for referrals. 8️⃣ Focus on retention: Work on improving your customer journey and provide incentives to customers for their referrals. So, are you doing anything different that's working for B2B marketing?