Ciceron Group’s Post

😵💫 Feeling overwhelmed by the mountain of sustainable change in business? 🌍 Join us at the IMPACT FESTIVAL, Europe's largest B2B event for sustainable innovation. Connect with 4,500+ like-minded professionals from 30+ countries, 200+ exhibitors and 250+ investors to shatter myths and gain insights. 🌿 Turn challenges into successes. Book your ticket to shift from problem-aware to solution-driven. And last but not least: let's accelerate the green transformation together. 🎟️ Save up to 20% on your ticket during our early bird period: https://lnkd.in/eJuaVV4f

📣 If you're in SF, do not miss the ForgeX Account-Based Innovation tour. 📣 Learn from best-in-class #ABM leaders who are innovating the future. Davis Potter and the ForgeX team are taking their latest research on the road. Mary Gilbert (Kerford), #CMO at Folloze, will share how to build, optimize, and scale your account-based #GTM strategy with confidence. What to expect: 1. Learn modernized ABM research and innovative best practices that reflect the future of account-based GTM. 2. Network with +50 senior #B2B leaders in structured roundtable discussions. 3. Gain real-world strategic and tactical takeaways from leading ABM programs that will immediately up-level your strategy. Join the team on November 12th at Autodesk. Register ➡️ https://lnkd.in/dWc6zJqg #gtmstrategy #b2bmarketing #abm #abx #marketing

SilverDoor's Quarterly Market Insights Breakfast Event, hosted by myself, Martin Klima and Alex Butler was a really great experience. It was not only wonderful to spend quality time with our clients but also deeply fulfilling to engage in insightful discussions that are shaping the future of our industry.   💸 Cost is still a priority, but less so for more senior members of staff when experience is front and centre 👩💻 As a sector, travel is not leveraging AI as much as other industries. However we are going into a period of rapid growth. 🍃 Sustainability datasets might be imperfect in their infancy, but this shouldn't hinder action. The true value of events like this extends far beyond the day itself. It's about the collaborative effort with colleagues to create an event that resonates with our clients. There were moments of doubt and challenges along the way, but the support we provided each other was key to delivering something impactful. Thanks to Victoria Lydia Sophie Ewing Sadie Draycott-Dodgson At the event, the most rewarding moments for me came from truly connecting with our clients. Gaining a deeper understanding of their business goals and aspirations and learned more about them as people . These valuable insights help guide our roadmap moving forward. 💕 Working together on such an event reaffirms the power of teamwork and the importance of building meaningful relationships with our clients. It’s these connections that drive innovation and success in our industry. #servicedapartments #extendedstay #marketinsights #knowledge

Companies have done roadshows in the same way since I started in this industry over 20 years ago. We really should be developing faster. Some thoughts by Måns Flodberg in this article.

Current market trends and investing during uncertain economic circumstances were just some of the topics covered at the GCV Connect: Germany. It was a pleasure to be there!

Feedback needed! 🙋♀️🙋♂️ The Women’s Innovation Council, powered by AHLA Allied+ Member Visual Matrix, is seeking to improve future meetings and continued industry outreach. Help WIC leaders understand hoteliers’ current views on collaboration, technology adoption, and innovation across the industry by taking this survey: https://lnkd.in/etyqDN2Q

Join our LinkedIN Live TODAY 10 am GMT with Abena Fairweather from Legacy Events. Abena’s team take the pain out of organising sustainable events, by making it easier for event organisers to source reliable, high impact components for their events, and make decisions they can feel confident in. We’ll be talking about how so much of what they do involves behaviour change and what event managers can do to influence up and unlock budgets for sustainable events, at a time when cash is tight. #bcorpmonth

Heading to TEA Sate Europe next week 12 months after my first SATE. We are witnessing a significant change in how we consume experiences - This transformation is not just a passing trend; it's a seismic shift that redefines how we engage with the world around us. The TEA enables me to discuss with industry peers and the business community to help better understand this shift and how we as an industry need to adapt to meet the rise and growth of the Experience Economy and I enjoy the opportunity to engage with these topics at these events. Come and grab me if you would like to share your thoughts on this topic! #TEASATEeurope #charcoalbluexpereince

Are you a B Corp company or thinking of becoming one? I had such a blast hosting Speakers Corner B Corp showcase with a show stopping panel that included Stemettes founder Dr A-Marie I. Brompton Bicycle boss EUR ING Will Butler-Adams OBE FREng CEng FRGS FCGI FIMechE and the electrifying Liz Bonnin to chime in on how leaders and teams can embrace all the B corp pillars from environmental and social impact through to governance. As we look to the future and what we can do to make it more fair and improve the health of the planet: there's a lot we can learn from B Corp principles. Is B Corp something you're exploring for your team?