CIM Belgium’s Post

Get the lowdown on our partnership with NIQ in our latest Media Measurement Newsletter. You’ll meet our new Global Head of Strategy and find out how we’ll be leveraging the power of our combined assets to bring our clients even more value. Also, news and insights on: • Our presentations at egta’s MIM conference, plus access to the papers • New data from the Australian radio market • An exciting new Spanish development for GfK DAM. Read the full newsletter here > https://ow.ly/AQPi50R4IvG #GrowthFromKnowledge #MediaMeasurement #media #advertising

NEW REPORT RELEASE 💠"Stronger Together: Coalitions as a Catalyst for Information Integrity" - from the International Forum for Democratic Studies. 👉 Authoritarian powers such as China, Russia, and Iran are executing malign information campaigns with increasing speed and scale in a rapidly evolving information environment. 👉 They are investing in a growing infrastructure of digital outlets, influencers, personal and platform data, as well as alternative platforms that work together to amplify their preferred narratives and crowd out alternative voices. 👉 Given the extent to which such powers are adapting in the information environment, what adaptions from democratic systems are most critical? 👉 The new report argues that specialized coalitions that strengthen information integrity are central to countering authoritarian efforts to manipulate the information space. For more, see here: https://lnkd.in/e3dhBtnN

Everyone Cannes: French food is good but Five Guys is better. Kris Qiu shares how IQM Corporation simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out on these invaluable insights!

Consider incorporating social intent data into your ABX program strategy. Learn from Joanna Braunold at TytoCare how she leverages social intent data with Oktopost to enrich her ABX initiatives. Gain insights into engaging with the right audience and their interests. Hear her insights ⤵️ Catch the entire session here: https://okt.to/NBneFI

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 𝗵𝗮𝗯𝗶𝘁𝘀 𝗼𝗳 𝗕𝗲𝗹𝗴𝗶𝗮𝗻𝘀? Our new 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗦𝘂𝗿𝘃𝗲𝘆 has just been published! This year, we interviewed over 6,300 people to gain insights into their media usage and device possession. Dive into our comprehensive report to: • Discover which devices are the most owned and used. • Gain insights into how Belgians consume video and audio content in the digital age. • Observe the evolution of Internet usage. • Explore the social media platforms on the rise. • And much more… Get access to our report on our website: FR: https://lnkd.in/e7-NE2GP NL: https://lnkd.in/eJ_MAwu9 #MediaConsumption #MarketResearch #SocialMediaTrends #EstablishmentSurvey

Deniz Sariyildiz (she/her) presenting at the AMMA Award jury for Media Research of the Year. Our case on "Media Reactions: Perception of advertising in different media" focusing on the Belgium market.   In the dynamic landscape of advertising, Media Reactions delves into the influential force wielded by media channels and brands. Bridging the gap between consumer sentiments and marketer insights.    Discover more about Media Reactions: https://lnkd.in/eFggp7mX #AMMA #Awards #MediaResearch #MediaReactions #MediaInsights #BrandEquity #MarketingTrends

🗓 Mark your calendars for this panel session on September 24 at Canadian Marketing Association’s 2nd Annual Media Evolution Conference, presented by Google. Dave Pauk, Samsung Ads Head of Sales, Canada, will join other industry experts to share how media and AI are revolutionizing marketing in Canada. Save your spot! 👇 #AdTech #CMAEvents #SamsungAds #AI

Everyone Cannes: French food is good but Five Guys is better. Kris Qiu shares how IQM Corporation simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out on these invaluable insights!

🎯 The ad tech industry's outdated metrics? Not for us! Explore our new Currency of Impact tool, co-produced with the Reynolds Journalism Institute, and learn how we're reshaping the advertising landscape for Black and Brown news publishers. Check it out here: https://lnkd.in/eERYtCmX #URLimpactracker #tools #mediabuying #currencyofimpact #blackandbrownaudiences #bipocmedia

Multicultural marketing isn’t just a trend; it’s a business imperative. Join me in Las Vegas November 18–20 to hear inspiring presentations, industry insights, and discussion on the latest strategies and best practices to connect with multicultural audiences. You can still register here: https://lnkd.in/gNW4cAdv #CirculusDigital #DigitalMarketing #ANAMulti Association of National Advertisers