The success of the circular economy doesn’t just depend on new technologies or business models. It’s about people – changing how we think about “ownership” and redefining the journey of products from the moment we buy them to their disposal. The #sharingeconomy is a critical part of this shift. Rather than owning, consumers can rent, lease, or borrow products, from garden tools to high-tech machinery, meaning products stay in use longer and fewer #resources are consumed. This move reduces #waste and helps embed sustainability into daily life. Local governments play an essential role here. By creating policies that make sharing easy and accessible, cities can reshape consumer habits. They can map reuse hubs and repair cafes across the city or bring multiple sharing platforms into a single, convenient city-wide service. A great example of this comes from Göteborgs Stad. Its Smart Map SmartaKartan.se is a digital tool for people to discover sustainable options, from bike sharing and clothing swaps to community repair days. Founded by Jonathan Mattebo Persson🐸, the app is built on a collaborative approach. This initiative has caught on, expanding to other in the country cities like Umeå, Malmö, and Stockholm. How is your city embracing the sharing economy? #EIBAdvisory
Great insight!
Convenience is crucial for behavioural shifts. Such initiatives ensure that circular options are widely known and accepted.