Circular Digital Health (DiCE project) ’s Post

What psychological factors influence the success of take-back programs? Let's have a look at the Theory of Planned Behaviour by Ajzen. ⬜ Attitude refers to a person's positive or negative evaluation of their behaviour. For instance, if someone believes that recycling electronic devices benefits the environment, they are likely to have a positive attitude towards participating in take-back programs. ❤️ Subjective Norm involves the perceived social pressure to perform or avoid a behaviour. If individuals feel that their friends or community support recycling, they may feel encouraged to return their devices. 🟢 Perceived Behavioural Control relates to a person's belief in their ability to perform the behaviour. If someone believes they can easily access take-back programs and understand the recycling process, they are more likely to participate. Our researchers, Christiane Lehrer from Copenhagen Business School, Christian Meske and Hüseyin Keke from Ruhr University Bochum go beyond psychology and explain their main takeaways! 👉 https://lnkd.in/eA2BcUAa European Research Executive Agency (REA) #behaviouralscience #circulareconomy #nudging

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Enrique Redondo 🇪🇺

ECOLEC Waste Hub: Asesor Proyectos e I+D / Projects and R&D advisor (in transition to retirement)

3mo

Very informative!!!

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