🌿 This weekend, I had the privilege of being part of #GreenFest, the largest sustainability event in Portugal, held at #UniversidadedoMinho in Braga. One aspect that stood out compared to similar events in Latin America was its holistic approach—engaging companies, public sector, entrepreneurs, foundations, students, families, and including activities for both children and adults. My key Takeaways:
🌱 Sustainability starts with us, and it applies just as much to companies. The conversations around minimalist living and consuming what's essential—shared by Ana Milhazes and Marta Santos Silva—serve as a reminder for businesses to adopt leaner, more conscious operations.
🚲 Balancing sustainability and profitability: In his talk, Rodrigo de Alvarenga touched on the crucial role of innovation in striking this balance. Leveraging sustainability as a driver for innovation not only helps companies do good, but also creates resilient, future-proof business models.
🤝 Collaboration and Partnerships: The example shared by Marta Bastos dos Santos on the power of volunteering highlights how businesses can partner with communities and create value that goes beyond profit.
📊 Real-world corporate transitions: Inspiring projects such as #Fibrenamics’ Recycled Reef and CITEVE´s #Be@t - Bioeconomy at Textiles
underscore the importance of research, innovation, and cross-sector collaboration in driving real change.
Finally, a massive thank you to Pedro Norton de Matos for trusting me, and the fantastic GreenFest team—J Mendes, Ana Cláudia Silva, Andreia Dantas, and all the wonderful volunteers like Maria Luís Miranda.
Meeting so many dedicated individuals working towards a better world was truly inspiring! 💚🌍 #GreenFest #Sustainability #Inspiration
CX & EX expert ❆ Associate Partner ❆ Marketing Lead at Möbius Business Redesign
1wCongratulations to the entire team! Your enthousiasm and positive impact for our clients and society is heart warming and truly meaningful. 😍