Claire Richardson-Critcher’s Post

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Helping agencies scale through outstanding new business performance // Top 5% of the UK's BD100

We're back on the track baby! The third leg of our Olympic tour took us back to Manchester's National Cycling Centre, but this time it was the bumps and bends of the BMX track. The notorious boss of content, Simon Lewis stepped up to the plate last night to take us on, despite him flying out to Spain in two days time to compete for the triathlon world championships - guess he felt he may as well train with the best 💪🏼 I was left holding the coats after a toddler-shaped injury, but couldn't see the boys for dust 🚲💨 Over the coming weeks we'll be throwing down our gauntlets at agency leaders and industry partners to challenge us on the courts, at the ranges, in the fields and on the tracks. Be warned! 1. 🚴🏼♀️ Velodrome ✔️ 2. 🧗🏼♀️ Climbing ✔️ 3. 🏁 BMX ✔️ 4... -- Why on earth are we doing this? This Olympian feat marks the launch of the all-new As the Crow Flies “Firestarters” programme, built to inject 12 new qualified opportunities into your pipeline in 12 weeks, while instilling a set of resilient rules for you and your team to rinse and repeat independently every quarter. If you run, or work for, an independent agency and you want to stake your claim on the 80% of new business opportunities out there right now that are rightfully yours, the Firestarters programme is for you. #12weeks12opportunities

Anna McLoughlin

Helping founders make value props POP with copy clients connect with | Messaging | Web copy | Pitch decks

1mo

Awesome! Shame you missed out, or maybe not, this looks kinda terrifying…

Steven Hobson

I help non-native English-speaking managers and leaders to master business English by speaking with clarity, impact and confidence. 20+ Years Experience | 1000+ Students

1mo

It’s fantastic to see the team embracing challenges while launching the Firestarters programme. What a way to drive growth!

Sally Stevens

On a mission to transform agency client services, through training, mentoring and coaching. Focusing everyone in the agency on their area of brilliance with account handlers as the lynchpin + catalyst for change.

1mo

A brilliant addition to the tour! I really wish I had any kind of Olympian talents so I could join in… maybe a gin or three instead?1

Sarah Robins

Textile Specialist at WRAP | Sustainable Fashion | Circular Business Models

1mo

This is amazing!! Such terrible timing for that toddler injury 😉

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