Founders: Lets talk about “Happy Ears”. I’m sure you’ve heard the phrase “it’s not a yes until the money hits the bank.” During the fundraising process, it’s important to hear what’s being said vs what you may want to hear. One trick that I learned during Techstars was to ask clarifying questions. Yes, it can be uncomfortable but it’s necessary that you ask. For example: Investor: “I’m interested in investing $100k into your company.” Happy ears heard: “I’m going to invest $100k into your company.” But there’s a clarifying question you should ask: “if I send you the safe paperwork, this means you will sign and wire the $100k within the week?” The response you are trying to get to is clarity behind them wanting to invest. Do they want to see a lead? Are they waiting on another deal to close to give you the $100k? Are there milestones they want to see you hit first? This clarity helps you manage expectations on both sides and keeps you from being disappointed about something you heard with happy ears.👂🏻
I'm going to share this with every early founder I mentor and know. Thank you!
Love this concept!
Marcel Folaron this is great feedback.
Great advice.
Founder & CEO at Mugafi | 3x entrepreneur | Forbes Select 200 | Angel Investor | INSEAD alumni
3moGreat point! It’s easy to get carried away with what we want to hear, especially during fundraising. Asking the right questions upfront keeps expectations in check and builds trust from day one.